AI Dialogue Solution "iRolePlay" Adds 20 Training Types, Enabling Step-by-Step Development According to Sales Representatives' Proficiency
Interactive Solutions Co., Ltd. has added "20-type structured training" to its AI dialogue solution "iRolePlay," combining five conversation types and four difficulty levels. This enables step-by-step development tailored to sales representatives' proficiency, from new hires to top sellers, supporting the realization of value co-creation sales, especially in specialized fields like pharmaceuticals and finance.
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- 📰 Published: May 13, 2026 at 00:00
- 🔍 Collected: May 12, 2026 at 15:32
- 🤖 AI Analyzed: May 12, 2026 at 15:55 (23 min after Collected)
Interactive Solutions Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kiyoshi Sekine) has begun offering "20-type structured training" for its AI dialogue solution "iRolePlay," combining five conversation types and four difficulty levels. This allows sales representatives, from new hires to top sellers, to use it according to their proficiency.
■ Even with varied sales representative proficiency, education that enables value co-creation with customers is necessary.
It is said that sales activities have recently entered the stage of "value co-creation" after "product out" and "market in." In an era where information gathering is easy, customers are no longer just listeners but partners who co-create optimal solutions. For example, in the pharmaceutical industry, our main customer, MRs are required to have dialogue skills that maximize patient benefits with doctors. Similarly, in other industries, customer-centric value co-creation is a trend. However, sales representatives' proficiency varies from new hires to top sellers, and how to provide effective training has been a challenge for training managers.
▲20-type structured training: 5 conversation types
● Only AI role-play can reproduce the reality of the field.
AI can realistically reproduce both common customer questions and complex customer questions with unique judgment criteria, repeatedly and in various patterns. Practical training, which was difficult with role-playing among employees, is now available to anyone, anytime.
● "Bring all sales to the value co-creation level" - 3 reasons why iRolePlay can achieve this.
A training environment that can truly be used in the field, leaving no one behind. The answer lies in the following three reasons:
① Argument analysis × immediate feedback - Implemented in as little as 30 minutes from data input.
By simply importing materials, AI automatically analyzes "topics to be covered in this conversation (=arguments)" and automatically generates Q&A for each argument. Unlike RAG models that pick up keywords, it even performs contextual judgment such as "do not delve into this situation." During the dialogue, it grasps arguments in real-time and immediately presents "points spoken well," "points not spoken well," and "specific improvement measures." It doesn't end with just practice.
② 5 conversation types × 4 difficulty levels - "20-type structured training" develops both new hires and top sellers.
The 20-type training system, from basic to high difficulty, is integrated into one mechanism, enabling design tailored to proficiency. Evaluation results are linked to course design, accurately visualizing each participant's "current achievement level" and "next challenges to address."
③ Resolves the dilemma of "for seniors or for juniors."
The long-standing dilemma of "being told it's difficult if tailored to seniors, and insufficient if tailored to juniors" is resolved with a design that allows necessary courses to be quickly prepared. Participants can choose courses that match their level and progress to the next stage at their own pace.
The ability to accurately indicate "next actions" beyond superficial speech analysis is highly valued in highly specialized fields such as pharmaceuticals and finance. 150 domestic and international patented technologies support this uniqueness.
● Standard compliance with compliance checks and sales information provision activity guidelines.
It refers only to approved materials such as package inserts, proper use guidelines, product brochures, and important matter explanation documents, suppressing factually incorrect answers. It complies with the compliance requirements of regulated industries (pharmaceuticals, finance).
■ Expected effects
Skill visualization
Objective grasp of individual dialogue skills with 20 types composed of 5 conversation types × 4 difficulty levels (quantitative evaluation by judgment keywords is supported from "③ Product-out type" onwards).
Improved training efficiency
Accelerates the learning cycle with AI's immediate feedback, reduces training preparation time by 70-90% (compared to our customers), and significantly reduces the burden of OJT for training managers.
Overall organizational uplift
Standardization of dialogue quality through common evaluation criteria, simultaneous reduction of variability and elevation of dialogue skill levels.
Realization of "value co-creation" sales
Step-by-step development from basic to co-creation dialogue, supporting the establishment of value co-creation relationships with customers.
■ Target industries/uses
Can be utilized in a wide range of industries requiring specialized knowledge and dialogue skills.
Pharmaceuticals: MR training, MR certification system revision support, doctor interview simulation, compliance with approved materials.
Finance (banks/securities): Goal-based approach training, suitability principle compliance, Q&A practice for important matter explanations, FP consultation, strengthening advice skills for IFAs.
Insurance: Accident reception, agency guidance.
Retail/Service industry: Customer service training, high-value product sales training.
■ About "iRolePlay"
With patented (150 cases) speech recognition and conversation analysis technologies at its core, it uses multiple generative AIs (ChatGPT / Claude / Gemini, etc.) in real-time.
■ Even with varied sales representative proficiency, education that enables value co-creation with customers is necessary.
It is said that sales activities have recently entered the stage of "value co-creation" after "product out" and "market in." In an era where information gathering is easy, customers are no longer just listeners but partners who co-create optimal solutions. For example, in the pharmaceutical industry, our main customer, MRs are required to have dialogue skills that maximize patient benefits with doctors. Similarly, in other industries, customer-centric value co-creation is a trend. However, sales representatives' proficiency varies from new hires to top sellers, and how to provide effective training has been a challenge for training managers.
▲20-type structured training: 5 conversation types
● Only AI role-play can reproduce the reality of the field.
AI can realistically reproduce both common customer questions and complex customer questions with unique judgment criteria, repeatedly and in various patterns. Practical training, which was difficult with role-playing among employees, is now available to anyone, anytime.
● "Bring all sales to the value co-creation level" - 3 reasons why iRolePlay can achieve this.
A training environment that can truly be used in the field, leaving no one behind. The answer lies in the following three reasons:
① Argument analysis × immediate feedback - Implemented in as little as 30 minutes from data input.
By simply importing materials, AI automatically analyzes "topics to be covered in this conversation (=arguments)" and automatically generates Q&A for each argument. Unlike RAG models that pick up keywords, it even performs contextual judgment such as "do not delve into this situation." During the dialogue, it grasps arguments in real-time and immediately presents "points spoken well," "points not spoken well," and "specific improvement measures." It doesn't end with just practice.
② 5 conversation types × 4 difficulty levels - "20-type structured training" develops both new hires and top sellers.
The 20-type training system, from basic to high difficulty, is integrated into one mechanism, enabling design tailored to proficiency. Evaluation results are linked to course design, accurately visualizing each participant's "current achievement level" and "next challenges to address."
③ Resolves the dilemma of "for seniors or for juniors."
The long-standing dilemma of "being told it's difficult if tailored to seniors, and insufficient if tailored to juniors" is resolved with a design that allows necessary courses to be quickly prepared. Participants can choose courses that match their level and progress to the next stage at their own pace.
The ability to accurately indicate "next actions" beyond superficial speech analysis is highly valued in highly specialized fields such as pharmaceuticals and finance. 150 domestic and international patented technologies support this uniqueness.
● Standard compliance with compliance checks and sales information provision activity guidelines.
It refers only to approved materials such as package inserts, proper use guidelines, product brochures, and important matter explanation documents, suppressing factually incorrect answers. It complies with the compliance requirements of regulated industries (pharmaceuticals, finance).
■ Expected effects
Skill visualization
Objective grasp of individual dialogue skills with 20 types composed of 5 conversation types × 4 difficulty levels (quantitative evaluation by judgment keywords is supported from "③ Product-out type" onwards).
Improved training efficiency
Accelerates the learning cycle with AI's immediate feedback, reduces training preparation time by 70-90% (compared to our customers), and significantly reduces the burden of OJT for training managers.
Overall organizational uplift
Standardization of dialogue quality through common evaluation criteria, simultaneous reduction of variability and elevation of dialogue skill levels.
Realization of "value co-creation" sales
Step-by-step development from basic to co-creation dialogue, supporting the establishment of value co-creation relationships with customers.
■ Target industries/uses
Can be utilized in a wide range of industries requiring specialized knowledge and dialogue skills.
Pharmaceuticals: MR training, MR certification system revision support, doctor interview simulation, compliance with approved materials.
Finance (banks/securities): Goal-based approach training, suitability principle compliance, Q&A practice for important matter explanations, FP consultation, strengthening advice skills for IFAs.
Insurance: Accident reception, agency guidance.
Retail/Service industry: Customer service training, high-value product sales training.
■ About "iRolePlay"
With patented (150 cases) speech recognition and conversation analysis technologies at its core, it uses multiple generative AIs (ChatGPT / Claude / Gemini, etc.) in real-time.