Hokkaido Mori Town: Naming Rights for New Cherry Blossom Species Sought for 100 Million Yen via Furusato Nozei!

Insight Inc. (Headquarters: Sapporo City, hereinafter "Insight"), acting as an intermediary for Furusato Nozei (hometown tax donation) in Mori Town, Hokkaido, is pleased to announce that it is accepting applications for the naming rights of a new cherry blossom species growing in Mori Town's "Oniushi Park" as a Furusato Nozei gift in exchange for a donation of 100 million yen. Furthermore, Mori Town is currently holding the "Morimachi Cherry Blossom Festival" (April 25 - May 10), and has also introduced "Peifuru," a local payment-type Furusato Nozei system that allows visitors to easily donate from 1,000 yen on the spot. The new cherry blossom species is expected to be in full bloom around mid-May, and Mori Town is calling for support through donations alongside the festival. Background: Make History! The Aim of 100 Million Yen Naming Rights for a New Cherry Blossom Species A cherry blossom tree growing in "Oniushi Park" in Mori Town, Hokkaido, which had previously been known as "Oniushi Suisho" (Oniushi Crystal), has now been officially recognized as a new species. To commemorate this historic achievement, Mori Town is offering the naming rights for this new species as a Furusato Nozei gift. The donation amount is 100 million yen. This endeavor is an extremely unusual and groundbreaking initiative for a local government, aiming to promote the value of the cherry blossom nationwide and secure financial resources for its future cultivation and management. Donors can contribute to a part of history by conceiving a unique name that evokes Mori Town's history, culture, and aspirations for the future, and bestowing that name upon the new cherry blossom species. Event Information: "Morimachi Cherry Blossom Festival" and the Best Time to See the New Cherry Blossom Species Currently, Mori Town is holding its annual spring event, the "Morimachi Cherry Blossom Festival," from April 25 to May 10. While many cherry blossom viewers from all over the country visit, the new cherry blossom species, which is the subject of the naming rights, is expected to reach its full bloom around mid-May, slightly later than other varieties. Easy Local Support: Introduction of "Peifuru" Local Payment-Type Donation To respond to the wishes of visitors who think, "A 100 million yen donation is difficult, but I want to support Mori Town's cherry blossoms," the "Peifuru" local payment-type Furusato Nozei system is operated at the venue. With a dedicated terminal, it is possible to donate from 1,000 yen on the spot via credit card payment. Application for Donation and Details Regarding the 100 Million Yen Donation (Naming Rights) Reception window: Furusato Choice (Mori Town page) and Mori Town official homepage Target: Individuals Furusato Choice Rakuten Furusato Nozei *When naming, there are certain conditions, such as conceiving a unique name that evokes Mori Town's history, culture, and aspirations for the future, and that can be distinguished from existing names. Please click "See Details" for more information. See Details Regarding "Peifuru" Local Payment-Type Donation Location: Inside the Morimachi Cherry Blossom Festival venue Period: Saturday, April 25, 2026 - Sunday, May 10, 2026 Contact Information for this Matter Inquiries regarding the content of this press release Insight Inc. (Mori Town, Hokkaido Furusato Nozei intermediary) Attn: Kawamura E-mail: mori_insight@ppi.jp URL: https://www.ppi.jp/ Inquiries regarding return gifts and event content Mori Town Office, Commerce, Industry, and Tourism Division Attn: Ichijo TEL: 01374-7-1284 E-mail: shoukou@town.hokkaido-mori.lg.jp Keywords: