Inglewood Co., Ltd. Launches First Fashion Brand "SOÉMIN" on May 20, 2026

## Press Release Information
### Title: Inglewood Co., Ltd. Launches First Fashion Brand "SOÉMIN" on May 20, 2026
### Body:
Inglewood Co., Ltd. (Shibuya-ku, Tokyo; Representative Director, President, and CEO: Ryusuke Kurokawa), a data solution company that solves various challenges in the retail industry, is launching its first fashion brand, "SOÉMIN." The brand concept is "Styled for Real Life." It proposes a wardrobe for people living in the real world to shine authentically, rather than conforming to perfect images on social media.

### Background of the Brand's Birth
"More than screens, feel the warmth of 'now'."
We might be a little too tired of playing the "ideal self" on the other side of the screen.
"SOÉMIN" was born from the desire to value the number of times you were HAPPY today, rather than the number of "likes" on social media.
The brand aims to create a wardrobe for independent women living in the present, who enjoy trends as a spice but never lose sight of themselves.

### 2026 Summer Collection
### About the Exhibition Order Event
Following the brand launch, an exhibition order event has been decided. In addition to a pre-sale of 2026 summer collection items, limited-edition original pen custom charms will be sold, among other activities.

- **Dates**: May 20 (Wednesday) to May 21 (Thursday), 2026
- **Event Hours**:
- May 20 (Wednesday) 15:00 - 20:00 (Invitations only, last entry 19:30)
- May 21 (Thursday) 11:00 - 18:00 (General public / Invitations, last entry 17:30)
- **Venue**: Northern Sky Tokyo
- 3-14-15 Jingumae, Shibuya-ku, Tokyo
- https://maps.app.goo.gl/cCHz599Z4NxR1uwd7
- 6 minutes walk from Omotesando Station
- **Event Details**:
- Pre-sale of 2026 summer collection items. Items can be purchased and taken home during the event period.
- In addition, limited-edition original pen custom charms will be sold, and a limited quantity of gifts will be prepared for visitors.
- *Gifts will only be given to those who meet the conditions. Quantities are limited and will be available while supplies last.
- *Stock is limited. In case of sell-out, items will be available for pre-order.
- *Pre-ordered items will be shipped at a later date. International shipping is not available, please be aware.

### About SOÉMIN
Styled for Real Life.
SOÉMIN proposes a "Next-generation Tokyo-Korean Mix" that fuses Korean sensibility with Tokyo sophistication.
It's a wardrobe for you, living in reality, to shine authentically, not for an illusion on social media.
With feminine and street styles as its core, it expresses effortless charm through constructive forms and mixed materials.
Log off, Tune in. Turn off the screen, and listen to yourself.
Today, I am a little freer than yesterday.

- **SNS**:
- Instagram
- TikTok
- X
- **Brand Inquiries**:
- SOÉMIN Inquiry Desk
- TEL: 03-5422-3980 (Business hours 9:00-18:00, excluding weekends and holidays)

### About Inglewood
Inglewood's vision is "Revolutionizing Retail," a data solution company that solves all kinds of challenges faced by the retail industry.

- **Company Name**: Inglewood Co., Ltd.
- **Location**: Shibuya Solasta 13F, 1-21-1 Dogenzaka, Shibuya-ku, Tokyo
- **Established**: August 24, 2005
- **Representative**: Representative Director, President and CEO Ryusuke Kurokawa
- **Business Activities**: Provision of DX solutions specialized for retail companies
- **URL**: https://inglewood.co.jp/