[Takamatsu 6/26] Why do Japanese companies fail with 'people'? Imajina partners with Cambridge University to host a special seminar revealing 'Scientific Right-Person-Right-Place' via the psychological test 'OBPI'!

Imajina Co., Ltd. (CEO: Yoshiki Sekino), which has a track record of branding for over 3,000 companies, will hold an 'Inner Branding Seminar' to support the sustainable growth of the region on Friday, June 26, 2026, in Takamatsu City, Kagawa Prefecture. This seminar will detail the latest methods for hiring, assignment, and training utilizing the psychological aptitude test 'OBPI', made possible by a partnership with the Cambridge University Psychometrics Centre, marking its first full-scale introduction in Japan.

June 26 (Fri) Takamatsu Seminar Registration

■ The limits of management based on 'experience and intuition' facing the Takamatsu economic zone

Right now, companies in Kagawa, and across Japan, are facing an unprecedented crisis. Japan's 'management education' in the World Competitiveness Ranking has plummeted to a shockingly low 60th place out of 64 countries. Particularly in regional economic zones like Takamatsu, the biggest factors hindering sustainable growth are the 'absence of corporate philosophy' and the 'lack of next-generation leader development'. About 70% of companies that fail in selecting successors do so because of a 'mismatch in philosophy and values' (Harvard University research), and data shows that employee turnover risk increases by 83% in organizations where the philosophy is not pervasive (survey by SHRM, the world's largest HR management association). We need to use the power of science to redefine 'right person, right place' and 'training', which have thus far relied on subjectivity.

■ What is 'OBPI', combining the wisdom of Cambridge University?

The highlight of this seminar is how to utilize the 'OBPI (Orpheus Business Personality Inventory)', the world's premier psychological aptitude test developed by Professor John Rust of Cambridge University, a global authority on psychometrics.

Visualizing 'essence' through a dual approach of personality and integrity
OBPI measures a total of 12 scales, including the 'Big Five', the world's most stable personality model, and 'Integrity', which supports the foundation of a workplace. Going beyond a mere personality test, it scientifically identifies 'in what situations a person takes risks' and 'in which position they can demonstrate the highest performance'.

4 audit scales to detect lies and 'faking'
It is equipped with a function to detect 'faking' (giving answers to make oneself look good), which is said to be done by 63% of applicants in hiring exams, providing highly reliable data that is not swayed by a manager's intuition or experience.

Unifying everything from 'right person, right place' to 'next-generation training'
Based on the diagnostic data, it presents specific 'ways to interact' according to individual characteristics. This enables consistent talent development independent of a manager's experience level, fostering a self-driving organizational culture.

■ Main topics to be revealed at the seminar

- How to realize 'right person, right place' based on scientific evidence
- Hiring criteria to prevent 'philosophy mismatches', the biggest cause of succession problems
- The latest inner branding that halves turnover risk and triples retention periods
- How Cambridge University guides the cultivation of 'integrity' essential for next-generation leaders

■ Speaker Profile

Yoshiki Sekino, President and CEO, Imajina Co., Ltd.
Moved to the U.S. at age 15, worked in Italy, started a business in New York, and then assumed his current position. He was the first to fully introduce the world's most advanced psychometrics to Japan and advocates for 'people'-focused branding derived from his experience with over 3,000 companies. His book series has sold over 600,000 copies.

■ Event Overview

Date & Time: Friday, June 26, 2026, 13:00-14:30 (Doors open 12:45)
Location: Conference Room 63, 6th Floor, Hall Building, Takamatsu Symbol Tower, 2-1 Sunport, Takamatsu City, Kagawa Prefecture
Target Audience: Executives, board members, next-generation leaders, HR managers
Participation Benefit: Includes a 'selectable free consultation' tailored to your company's issues (management, education, hiring, PR, etc.)
Details & Registration: https://www.imajina.com/seminar/entry/6212

[Contact for inquiries regarding this matter]
Contact: Minami Aoe
TEL: 03-3511-5525
FAX: 03-3511-8228
MAIL: info@imajina.com