[Released Today!] Long-selling Medicated Lotion Evolves to 5th Generation. Born from Advanced Skin Hydration Research, it Addresses Six Skin Concerns*¹ Caused by Lack of Moisture and Whitening Care*²
IPSA has launched "The Time R Aqua e" today, the 5th generation of its long-selling medicated lotion, based on years of skin hydration research. This medicated lotion contains unique moisturizing ingredients and plant extracts, addressing six skin concerns such as dryness, acne, and rough skin, as well as providing whitening care.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 00:55 (13h 23m after Collected)
Photo: IPSA The Time R Aqua e (Quasi-drug)
To comfortably maintain a fresh, water-filled skin condition, not just temporary skin moisture.
For many years, IPSA has continuously focused on "moisture" as the foundation of skin. Dryness, acne, rough skin, oiliness, visible pores, and dullness. Modern skin concerns may seem different at first glance, but IPSA believes that behind them lies a state where the skin's moisture environment is easily disrupted. With changes in living environments and increasing external stress, skin condition tends to fluctuate, and the skin's ability to retain moisture itself is being questioned.
To address these skin changes, IPSA is launching the medicated lotion "The Time R Aqua e," which responds to six skin concerns prone to occur due to lack of moisture and whitening care, based on advanced skin hydration research.
It adopts IPSA's unique new moisturizing technology, "Aqua Science Technology," which includes the proprietary moisturizing ingredient "Aqua Presenter IV" and three plant extracts, evolving its moisturizing approach. With a fresh, soft, and plump, water-enveloped sensation, it forms an artificial water layer on the skin's surface to retain moisturizing ingredients, providing moisture according to the dry state and leading to a skin condition where moisture is less likely to escape. Furthermore, by circulating moisture throughout every corner of the skin, a water-filled state of the skin is sustained.
With "Aqua Science Technology" as its core, it also contains active ingredients for whitening and preventing rough skin, approaching six skin concerns caused by lack of moisture and whitening care. It fills the skin with abundant moisture, providing a sensation that soothes even the mind. This is the birth of the new "The Time R Aqua e," born from years of dedication to "skin and water," satisfying both skin and mind.
*¹ Dryness, acne, rough skin, oiliness, visible pores, dry dullness
*² Whitening means suppressing melanin production and preventing spots and freckles.
*³ Water... IPSA's image expression for moisture.
Product Overview
□ Name: IPSA The Time R Aqua e (Quasi-drug)
□ Volume/Price: 100mL Tax included 3,520 yen (Tax excluded 3,200 yen)
200mL Tax included 5,500 yen (Tax excluded 5,000 yen)
□ Release: April 23, 2026 (Thursday)
Adopted Technology
Moisture and beauty ingredients deep into the stratum corneum. IPSA's unique new moisturizing technology "Aqua Science Technology," born from advanced skin hydration research that sustains freshness.
Ⅰ. Evolved proprietary moisturizing ingredient - Fills with moisture and moisturizes the skin with excellent water retention -
Aqua Presenter IV*⁴ (moisturizing ingredient)
*⁴ Acetylated sodium hyaluronate, Polyoxyethylene (14) polyoxypropylene (7) dimethyl ether, Polyoxyethylene (17) polyoxypropylene (4) dimethyl ether, 2-methacryloyloxyethyl phosphorylcholine-butyl methacrylate copolymer liquid, DL-pyrrolidone carboxylic acid sodium solution (moisturizing ingredient)
Ⅱ. Skin moisture care with carefully selected 3 types of plant extracts
Melissa extract GL (Melissa extract, concentrated glycerin) (moisturizing ingredient) included
Chinpi extract GL (Chinpi extract, concentrated glycerin) (moisturizing ingredient) included
Majorana extract GL (Majorana extract, concentrated glycerin) (moisturizing ingredient) included
Other ingredients
Suppresses melanin production, prevents spots and freckles, and prevents rough skin
m-Tranexamic acid*⁵ (medicated whitening active ingredient) (medicated anti-rough skin active ingredient)
Prevents rough skin
Dipotassium glycyrrhizate (medicated anti-rough skin active ingredient)
Fragrance-free, colorant-free, alcohol (ethanol)-free, oil-free
*⁵ Tranexamic acid
□ "The Time R Aqua e" aims for "skin and mind" fullness
Aqua, in addition to its moisturizing technology based on advanced skin hydration research, aims for skincare that cares for not only the skin but also the mind, with a focus on usability and container comfort.
Usability
By incorporating a fast delivery function, Aqua has evolved into a formula that is comfortable and moisturizing, yet easily blends into the skin and has a high penetration feel.
① Fresh feel
Fast delivery function allows it to quickly blend into the skin, achieving a non-sticky, refreshing feel.
② Excellent skin affinity
Aqua Presenter IV*⁴ forms a moisturizing veil on the skin's surface and penetrates deep into the stratum corneum to retain moisture.
③ Soft and plump skin
Delivers moisture and beauty ingredients to every corner of the stratum corneum, leading to soft and plump skin.
Commitment to the container
Aqua values not only the comfort of touching the skin but also the sensation when held and its appearance.
Form that evokes the flow of water, highly transparent material, and...
To comfortably maintain a fresh, water-filled skin condition, not just temporary skin moisture.
For many years, IPSA has continuously focused on "moisture" as the foundation of skin. Dryness, acne, rough skin, oiliness, visible pores, and dullness. Modern skin concerns may seem different at first glance, but IPSA believes that behind them lies a state where the skin's moisture environment is easily disrupted. With changes in living environments and increasing external stress, skin condition tends to fluctuate, and the skin's ability to retain moisture itself is being questioned.
To address these skin changes, IPSA is launching the medicated lotion "The Time R Aqua e," which responds to six skin concerns prone to occur due to lack of moisture and whitening care, based on advanced skin hydration research.
It adopts IPSA's unique new moisturizing technology, "Aqua Science Technology," which includes the proprietary moisturizing ingredient "Aqua Presenter IV" and three plant extracts, evolving its moisturizing approach. With a fresh, soft, and plump, water-enveloped sensation, it forms an artificial water layer on the skin's surface to retain moisturizing ingredients, providing moisture according to the dry state and leading to a skin condition where moisture is less likely to escape. Furthermore, by circulating moisture throughout every corner of the skin, a water-filled state of the skin is sustained.
With "Aqua Science Technology" as its core, it also contains active ingredients for whitening and preventing rough skin, approaching six skin concerns caused by lack of moisture and whitening care. It fills the skin with abundant moisture, providing a sensation that soothes even the mind. This is the birth of the new "The Time R Aqua e," born from years of dedication to "skin and water," satisfying both skin and mind.
*¹ Dryness, acne, rough skin, oiliness, visible pores, dry dullness
*² Whitening means suppressing melanin production and preventing spots and freckles.
*³ Water... IPSA's image expression for moisture.
Product Overview
□ Name: IPSA The Time R Aqua e (Quasi-drug)
□ Volume/Price: 100mL Tax included 3,520 yen (Tax excluded 3,200 yen)
200mL Tax included 5,500 yen (Tax excluded 5,000 yen)
□ Release: April 23, 2026 (Thursday)
Adopted Technology
Moisture and beauty ingredients deep into the stratum corneum. IPSA's unique new moisturizing technology "Aqua Science Technology," born from advanced skin hydration research that sustains freshness.
Ⅰ. Evolved proprietary moisturizing ingredient - Fills with moisture and moisturizes the skin with excellent water retention -
Aqua Presenter IV*⁴ (moisturizing ingredient)
*⁴ Acetylated sodium hyaluronate, Polyoxyethylene (14) polyoxypropylene (7) dimethyl ether, Polyoxyethylene (17) polyoxypropylene (4) dimethyl ether, 2-methacryloyloxyethyl phosphorylcholine-butyl methacrylate copolymer liquid, DL-pyrrolidone carboxylic acid sodium solution (moisturizing ingredient)
Ⅱ. Skin moisture care with carefully selected 3 types of plant extracts
Melissa extract GL (Melissa extract, concentrated glycerin) (moisturizing ingredient) included
Chinpi extract GL (Chinpi extract, concentrated glycerin) (moisturizing ingredient) included
Majorana extract GL (Majorana extract, concentrated glycerin) (moisturizing ingredient) included
Other ingredients
Suppresses melanin production, prevents spots and freckles, and prevents rough skin
m-Tranexamic acid*⁵ (medicated whitening active ingredient) (medicated anti-rough skin active ingredient)
Prevents rough skin
Dipotassium glycyrrhizate (medicated anti-rough skin active ingredient)
Fragrance-free, colorant-free, alcohol (ethanol)-free, oil-free
*⁵ Tranexamic acid
□ "The Time R Aqua e" aims for "skin and mind" fullness
Aqua, in addition to its moisturizing technology based on advanced skin hydration research, aims for skincare that cares for not only the skin but also the mind, with a focus on usability and container comfort.
Usability
By incorporating a fast delivery function, Aqua has evolved into a formula that is comfortable and moisturizing, yet easily blends into the skin and has a high penetration feel.
① Fresh feel
Fast delivery function allows it to quickly blend into the skin, achieving a non-sticky, refreshing feel.
② Excellent skin affinity
Aqua Presenter IV*⁴ forms a moisturizing veil on the skin's surface and penetrates deep into the stratum corneum to retain moisture.
③ Soft and plump skin
Delivers moisture and beauty ingredients to every corner of the stratum corneum, leading to soft and plump skin.
Commitment to the container
Aqua values not only the comfort of touching the skin but also the sensation when held and its appearance.
Form that evokes the flow of water, highly transparent material, and...