Innova Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Jun Munakata), which provides accompanying support for B2B marketing, will hold a free online seminar titled "Overcoming Email Fatigue! Innova's 'Trust-Building' Email Nurturing" on May 26 (Tuesday) and May 27 (Wednesday), 2026.
This seminar will fully disclose a new strategy, the "Customer Model," designed to break away from mere uniform distribution and enable customers to "consult with us first." It will also reveal Innova's method of distinguishing between two types of emails, which they arrived at through trial and error. In the latter half, actual operational staff will join the discussion to deeply explore the specifics behind the measures in a dialogue format.
### Seminar Program
1. Pitfalls in the Era of Content Deluge Why are traditional marketing methods no longer effective today? Jun Munakata, CEO of Innova, will explain the structural background behind customer "email fatigue" and the risks of sender-centric distribution damaging brand value, based on the latest insights.
2. Transition to a Customer-Centric "Customer Model" System Shifting from an efficiency-focused system represented by "THE MODEL" to a "Customer Model" centered on trust-based relationships with customers. Innova will reveal how they aimed to become "the first point of contact for customer consultations" and their strategy behind it.
3. [Practical Explanation] Innova's Two Types of Email Utilization Methods Actual operational staff will join the discussion to deeply explore the specifics behind the measures in a dialogue format.
- Secrets of "Editorial-style Email Newsletters" How to create content that achieves over 50% open rates Tips for theme selection and writing that build trust by "not overtly selling"
- Reality of "Consideration-Promotion Emails" How to identify customer "signs of consideration" and connect them to business negotiations Collaboration techniques with inside sales, combining MA tool data and AI
### Event Name Overcoming Email Fatigue! Innova's "Trust-Building" Email Nurturing ~CEOs and On-site Staff Discussing Customer-Centric Approaches~
### Date Recorded distribution: May 26, 2026 (Tuesday) 11:00-12:00 Recorded distribution: May 27, 2026 (Wednesday) 11:00-12:00
### Venue Online
### Fee Free (Pre-registration required)
Click here for seminar details and application
### About Innova Inc.
With the mission of "Empowering individuals and companies with innovation," Innova Inc. provides marketing and sales support. They offer "accompanying support" that commits to client results, from strategy formulation to content creation, website building and operation, and MA (Marketing Automation) operation.
Company Name: Innova Inc. Location: NBC Annex Ichigaya Building 7F, 9-1 Ichigayahunagawaramachi, Shinjuku-ku, Tokyo Established: June 2011 Representative: Jun Munakata, Representative Director and CEO Website: https://innova-jp.com/ (Corporate Site)
FACT BOX
- Source: PR TIMES
- Category: Event