Innovator Japan Supports Expansion of Molecular Physiological Chemistry Institute's Sales Channels with Corporate Website Renewal

Innovator Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Junya Watanabe), a company specializing in digital marketing for B2B businesses, has completed the renewal of the corporate website for Molecular Physiological Chemistry Institute Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Director and President: Chikara Naito), launching it on May 28, 2026.

New website URL: https://www.mpc-lab.com/

New Corporate Website of Molecular Physiological Chemistry Institute

### ■ Background of the Renewal

Molecular Physiological Chemistry Institute Co., Ltd. distributes its self-developed supplements through both B2B channels (via clinics and medical institutions) and B2C channels (via e-commerce).

The primary goal of this website renewal is to increase inquiries from potential new B2B partners through the website, thereby expanding its B2B distribution network. A secondary goal is to strengthen talent recruitment.

The previous website had structural issues that made it difficult to generate B2B inquiries. Additionally, having been online for several years, its outdated design had become a challenge (internal requests for improvement had also been raised).

### ■ Features of the New Website

Given that the company handles products intended for human consumption, the design prioritizes cleanliness and trustworthiness.

At the same time, to effectively communicate the company’s appeal to job seekers, numerous employee photographs have been incorporated.

Functionally, the site features CMS (WordPress) integration, responsive design, SEO optimization, and accessibility compliance.

The logo retains the original design, while all other aspects—planning, design, interviews, photography, copywriting, and development—were handled by Innovator Japan Co., Ltd.

### ■ Project Timeline

- October 2025: Requirements definition began - January 2026: Development commenced - March 2026: Interviews and photography - April 2026: Construction completed - May 2026: Testing and verification - May 28, 2026: Official launch

### ■ Expected Outcomes

This renewal is expected to increase inquiries from new B2B partners, boost job applications, and enhance employee loyalty.

Innovator Japan will continue to provide ongoing marketing support to Molecular Physiological Chemistry Institute following this renewal.

### ■ Comments

Molecular Physiological Chemistry Institute Co., Ltd. Executive Officer, Head of Sales Division Keisuke Nakakura

"For this renewal, we received excellent support in creating intuitive navigation, including industry-specific pages, enabling users to easily access the information they need.

We are deeply grateful for the comprehensive support, including content creation with interviews and photography.

Leveraging the site’s excellent scalability, we will continue to evolve our content and improve our information dissemination."

Innovator Japan Co., Ltd. President and CEO Junya Watanabe

"Molecular Physiological Chemistry Institute has consistently produced high-quality products.

Motivated by the desire to help more people recognize this value, we undertook this project.

Our primary goal was to facilitate new business partnerships through the website. We focused on designing clear pathways that lead to inquiries, contributing to B2B channel expansion.

Moving forward, we will continue supporting the company’s business growth by closely monitoring results."

### ■ About Molecular Physiological Chemistry Institute Co., Ltd.

- Headquarters: 8F, 1-25-30 Takadanobaba, Shinjuku-ku, Tokyo - Representative: Director and President Chikara Naito - Founded: 2002 - Business Activities: - Blood concentration analysis of Coenzyme Q10 - Development of Coenzyme Q10-enriched foods - Development of nutrient-function foods and functionally labeled foods - Development of health foods, cosmetics, and processed foods utilizing regional products - Development of skincare and haircare products - Website: https://www.mpc-lab.com/

### ■ About Innovator Japan Co., Ltd.

- Headquarters: 2F, 313 Minami-Aoyama Building, 3-13-18 Minami-Aoyama, Minato-ku, Tokyo - Representative: President and CEO Junya Watanabe - Founded: 2010 - Business Activities: - Digital marketing support for B2B businesses (Sales First) - Provision of owned media platforms for manufacturers (BizArena) - Digital marketing support for educational institutions (Campus Marketing) - Media DX support for publishers (MediaDX) - Website: https://www.innovator.jp.net/

### ■ Inquiries Regarding This Matter

Innovator Japan Co., Ltd. Corporate Headquarters Contact: Kimiko Kameda TEL: 03-3479-3450 Email: pr@innovator.jp.net URL: https://www.innovator.jp.net/