Not spots, not lines. Skincare series 'Phocella' focuses on 'overall skin impression' to nurture 'your true self,' launching online on May 11.

Innovation of Medical Service Co., Ltd. (Atsugi City, Kanagawa Prefecture, Representative Director and President: Hajime Ito, hereinafter: Innovation of Medical Service) will begin nationwide sales of its skincare series "Phocella" (pronounced: Focella) on its online shop (https://phocella.theshop.jp/) on Monday, May 11, 2026.

Drawing from years of experience observing consumers, the company noted that fluctuations in self-care can eventually become significant waves, and that a "positive cycle radiating from the outside in" through skincare is a source for living better. With this in mind, they have developed a full lineup of seven products in the series, featuring the next-generation skincare ingredient Repista® as a key component. A trial gift set, perfect for first-time users, is also available.

Online Shop: https://phocella.theshop.jp/

Phocella aims for well-being starting from the skin – realizing your true self.

Innovation of Medical Service has been operating in the medical and welfare fields for over 40 years in Kanagawa Prefecture and the surrounding four prefectures. Through observing daily life and consumers, they have repeatedly encountered situations where physical and mental conditions first appear on the skin, and have felt the importance of addressing "small fluctuations" before they lead to serious ailments. Phocella is being launched to support the realization of well-being through skincare, especially for modern women who play various roles in life, are constantly busy, and often miss opportunities to face and care for themselves.

Phocella – Cells that harbor light. The thought behind the brand name.

The skin is the earliest and most reliable sign reflecting one's health. Dryness, dullness, loss of radiance and firmness, the shadow of unspoken fatigue – these subtle changes are noticed by those close to us even before data. Phocella aims for skin that naturally conveys the health and vitality of the individual. Skin that is bright, well-circulated, moist, and shows no signs of fatigue. It cherishes a cycle where those around you feel reassured, saying, "You look good today," and that single comment quietly encourages you.

Phocella believes that the skin inherently possesses the power to regulate and restore itself. The brand aims to carefully create an environment where this power can be effectively exerted, allowing each cell to harbor light, which then manifests on the skin's surface. With this sentiment, the brand name "Phocella" was coined by combining "Phos," meaning light in Greek, and "cell," meaning cell in English.

Offering a full lineup of seven products, from basic morning and evening care to special care for special occasions.

Phocella offers a total of seven products: cleansing oil, face wash, pre-serum, mist lotion, serum, cream, and face mask.

The series features 'Repista®,' a cosmetic ingredient with the plant growth factor Azaoxohypoxanthine (AOH), often referred to as a next-generation skincare ingredient, as its key component, aiming for a state where the skin can regulate itself with its inherent power.

However, while Repista® is a key ingredient, it is not positioned as the main star. Instead, the formulation is designed to create an environment where other layered ingredients can each perform their roles effectively. Phocella's approach is to stabilize the skin with fragrance, remove unnecessary elements without irritation, provide necessary nutrients, and not hinder the skin's autonomous function, thereby changing the overall impression of the skin. This skincare series transforms the often-routine time of skincare into a moment for self-reset.

A trial gift set, including mini bottles and a limited-edition pouch, is also available, perfect for those trying Phocella for the first time or as a gift for loved ones. This set allows you to choose whether to include a face mask.

《Product List》

・ The Oil Cleansing (150ml / 3,500 yen excluding tax, 3,850 yen including tax)

・ The Wash (120g / 2,800 yen excluding tax, 3,080 yen including tax)

・ The Booster Serum (30ml / 4,500 yen excluding tax, 4,950 yen including tax)

・ The Skin Water (100ml / 5,000 yen excluding tax, 5,500 yen including tax)

・ The Serum (30ml / 5,800 yen excluding tax, 6,380 yen including tax)

・ The Cream (30g / 6,800 yen excluding tax, 7,480 yen including tax)

・ The Skin Therapy Biocellulose Mask (28ml x 1 sheet / 1,500 yen excluding tax, 1,650 yen including tax)

・ Phocella Experience Trial Gift (9,000 yen excluding tax, 9,900 yen including tax)

・ Phocella Experience Trial Gift Mask Set (10,000 yen excluding tax, 11,000 yen including tax)

《Phocella Experience Trial Gift