[Makuake Launch] A 'New Habit' to Beat the Heat! 'Drinkable Cooling' Pouch Born, Pre-orders Start May 1st
Idea Co., Ltd. has developed a 'Drinkable Cooling Pouch' that utilizes frozen PET bottles to combine 'cooling' and 'drinking'. Pre-orders will begin on Makuake from May 1, 2026, proposing a new habit for heatstroke prevention with up to 9 hours of cooling duration.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 17:30
- 🔍 Collected: April 30, 2026 at 09:01
- 🤖 AI Analyzed: April 30, 2026 at 10:31 (1h 29m after Collected)
"Wear ice, drink ice." An unprecedented 2-in-1 cooling experience that will dramatically change summer outings.
Idea Co., Ltd. has developed a 'Drinkable Cooling Pouch' as a new solution for heatstroke prevention, anticipating record-breaking heat in the summer of 2026. It easily achieves 'core body cooling,' essential for heatstroke prevention, with just one readily available frozen PET bottle. This product, designed to make all scenes comfortable, from daily commutes to outdoor activities, will be pre-released on 'Makuake' from Friday, May 1, 2026.
## Pre-sales start from May 1st
This product will begin pre-sales on 'Makuake' from May 1, 2026.
Sales will be limited in quantity.
Pre-sales start with limited quantities from May 1, 2026.
▼Project page here (starts May 1st)
https://www.makuake.com/project/taikanreikyaku/
Please check early as quantities are limited.
- Up to 20% OFF (lowest price)
- Limited quantity pre-sale
- Opportunity to secure before the peak summer season
Limited quantity pre-sale benefits offering up to 20% OFF.
## Product Features
Cool your body, then drink when it melts.
1. 'Cooling' and 'Drinking' in one. 2-in-1 Hybrid Design
Traditional ice packs, once melted, were just 'heavy luggage.' This product utilizes the cold air from a frozen PET bottle for 'core body cooling,' and once melted, it can be consumed as a 'cold beverage.' This waste-free, rational design transforms summer outings into a smarter experience.
2. Convenience store frozen bottles become the ultimate heat protection gear.
No special preparation is required. Simply set a frozen PET bottle, easily purchased at convenience stores or supermarkets. The approximately -15°C ice directly cools the 'core body,' which is crucial for heatstroke prevention.
3. Unique insulation technology achieves up to 9 hours of continuous cooling.
Addressing the complaint of 'melting too quickly.' A unique structure employing high-insulation material maintains long-lasting cooling power even under scorching sun. Set it in the morning, and the 'ice-cold freshness' will last throughout long outings, sports, or work.
Up to 9 hours of coolness, using 'aerogel' also found in space suits.
## Why it's needed now
'Subtractive heatstroke prevention' that maximizes effectiveness without increasing luggage.
Carrying ice packs for heatstroke prevention adds weight to your luggage, and once melted, they become mere dead weight. On the other hand, drinks quickly become lukewarm. The concept of 'drinkable cooling' solves this contradiction.
Completing 'cooling' and 'drinking' with limited resources (just one frozen bottle). This rational solution is the new standard for comfortably surviving the harsh summers ahead.
## Reasons for continuous use throughout the day
Easily procured at convenience stores, allowing continuous use even when out and about.
Since refrigerants can be easily procured at convenience stores even when out, continuous use is possible.
Furthermore, the beverage used for cooling can be consumed directly, allowing for simultaneous cooling and hydration.
Additionally, the frozen PET bottle and insulated structure provide approximately 6-9 hours of continuous cooling.
*Cooling time varies depending on the usage environment.
This product incorporates a structure for which patents and utility model applications have been filed.
## Usage Scenes
Can be widely used in hot environments such as outdoor work, sports, and festivals.
- Outdoor work
- Sports
- Commuting
- Daily outings
- Festivals
## Makuake Pre-sale Project Overview
Project Name: 'Cool Your Body!' for up to 9 hours with space suit material! An innovative cooling pouch using convenience store frozen bottles.
Pre-sale Period: Friday, May 1, 2026, 9:00 AM - Sunday, May 31, 2026.
Delivery Schedule: Scheduled for mid-July 2026.
Sales Site: Makuake, a crowdfunding service for new things and experiences.
Project URL: https://www.makuake.com/project/taikanreikyaku/
*During the pre-sale period only, 'Super Early Bird' returns with up to 28% OFF and other benefits are available.
## Pre-sale Information
▼Project page here (starts May 1st)
https://www.makuake.com/project/taikanreikyaku/
▼Limited quantities, so check early.
This product incorporates a structure for which patents and utility model applications have been filed.
## Company Profile
Idea Co., Ltd. (Nakano-ku, Tokyo)
Plans and sells household goods.
Idea Co., Ltd. has developed a 'Drinkable Cooling Pouch' as a new solution for heatstroke prevention, anticipating record-breaking heat in the summer of 2026. It easily achieves 'core body cooling,' essential for heatstroke prevention, with just one readily available frozen PET bottle. This product, designed to make all scenes comfortable, from daily commutes to outdoor activities, will be pre-released on 'Makuake' from Friday, May 1, 2026.
## Pre-sales start from May 1st
This product will begin pre-sales on 'Makuake' from May 1, 2026.
Sales will be limited in quantity.
Pre-sales start with limited quantities from May 1, 2026.
▼Project page here (starts May 1st)
https://www.makuake.com/project/taikanreikyaku/
Please check early as quantities are limited.
- Up to 20% OFF (lowest price)
- Limited quantity pre-sale
- Opportunity to secure before the peak summer season
Limited quantity pre-sale benefits offering up to 20% OFF.
## Product Features
Cool your body, then drink when it melts.
1. 'Cooling' and 'Drinking' in one. 2-in-1 Hybrid Design
Traditional ice packs, once melted, were just 'heavy luggage.' This product utilizes the cold air from a frozen PET bottle for 'core body cooling,' and once melted, it can be consumed as a 'cold beverage.' This waste-free, rational design transforms summer outings into a smarter experience.
2. Convenience store frozen bottles become the ultimate heat protection gear.
No special preparation is required. Simply set a frozen PET bottle, easily purchased at convenience stores or supermarkets. The approximately -15°C ice directly cools the 'core body,' which is crucial for heatstroke prevention.
3. Unique insulation technology achieves up to 9 hours of continuous cooling.
Addressing the complaint of 'melting too quickly.' A unique structure employing high-insulation material maintains long-lasting cooling power even under scorching sun. Set it in the morning, and the 'ice-cold freshness' will last throughout long outings, sports, or work.
Up to 9 hours of coolness, using 'aerogel' also found in space suits.
## Why it's needed now
'Subtractive heatstroke prevention' that maximizes effectiveness without increasing luggage.
Carrying ice packs for heatstroke prevention adds weight to your luggage, and once melted, they become mere dead weight. On the other hand, drinks quickly become lukewarm. The concept of 'drinkable cooling' solves this contradiction.
Completing 'cooling' and 'drinking' with limited resources (just one frozen bottle). This rational solution is the new standard for comfortably surviving the harsh summers ahead.
## Reasons for continuous use throughout the day
Easily procured at convenience stores, allowing continuous use even when out and about.
Since refrigerants can be easily procured at convenience stores even when out, continuous use is possible.
Furthermore, the beverage used for cooling can be consumed directly, allowing for simultaneous cooling and hydration.
Additionally, the frozen PET bottle and insulated structure provide approximately 6-9 hours of continuous cooling.
*Cooling time varies depending on the usage environment.
This product incorporates a structure for which patents and utility model applications have been filed.
## Usage Scenes
Can be widely used in hot environments such as outdoor work, sports, and festivals.
- Outdoor work
- Sports
- Commuting
- Daily outings
- Festivals
## Makuake Pre-sale Project Overview
Project Name: 'Cool Your Body!' for up to 9 hours with space suit material! An innovative cooling pouch using convenience store frozen bottles.
Pre-sale Period: Friday, May 1, 2026, 9:00 AM - Sunday, May 31, 2026.
Delivery Schedule: Scheduled for mid-July 2026.
Sales Site: Makuake, a crowdfunding service for new things and experiences.
Project URL: https://www.makuake.com/project/taikanreikyaku/
*During the pre-sale period only, 'Super Early Bird' returns with up to 28% OFF and other benefits are available.
## Pre-sale Information
▼Project page here (starts May 1st)
https://www.makuake.com/project/taikanreikyaku/
▼Limited quantities, so check early.
This product incorporates a structure for which patents and utility model applications have been filed.
## Company Profile
Idea Co., Ltd. (Nakano-ku, Tokyo)
Plans and sells household goods.