ITTI to hold first POP UP STORE 'CROSS' at Shibuya Scramble Square starting June 2nd
Leather goods brand ITTI, operated by Equality Inc., will host a pop-up store titled 'CROSS' at Shibuya Scramble Square from June 2nd. The event features high-quality leather items and the pre-release of new nylon bags.
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- 📰 Published: May 26, 2026 at 00:11
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Equality Inc. (Shibuya-ku, Tokyo), which operates the leather goods brand 'ITTI,' will hold a pop-up store 'CROSS' at Shibuya Scramble Square 2F POP UP SPACE "SPACE 2" from Tuesday, June 2, 2026, to Monday, June 15, 2026.
In addition to the brand's core high-quality leather items, this event will showcase the pre-release of 'nylon bags,' a new focus for the brand, along with a wide variety of items.
■ The meaning behind the theme 'CROSS'
The theme 'CROSS' expresses the moment where different materials and expressions converge—the high-quality leather ITTI has pursued and the lightweight nylon designed for modern urban life. It will be a special space where visitors can experience how ITTI's innovative design, which resists categorization such as 'men's,' 'women's,' 'classical,' or 'modern,' has evolved at the intersection of new materials.
■ Featured 'nylon bag' pre-release and a diverse lineup
During the event, in addition to the classic lineup of popular compact wallets and small leather goods, nylon bags will be pre-released. The collection will include a rich variety of items adopting 'CERATO BRIGHT,' ITTI's original nylon material, which uses bright nylon threads of different thicknesses woven together and treated with a salt-shrinking process for a plump texture and water repellency. It will be an unprecedented scale of exhibition where the charms of both new and classic, leather and nylon, converge.
■ POP UP STORE 'CROSS' Event Overview
Event Name: ITTI POP UP STORE 'CROSS'
Duration: Tuesday, June 2, 2026 – Monday, June 15, 2026
Business Hours: 10:00 AM – 9:00 PM (subject to facility hours)
Venue: Shibuya Scramble Square Shop & Restaurant 2F POP UP SPACE "SPACE 2"
Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo 150-0002
■ About ITTI
ITTI selects traditional materials from both Japan and abroad, developing items from a fashion-forward perspective born from extensive experience. The brand proposes innovative designs that defy categorization such as 'men's,' 'women's,' 'classical,' or 'modern,' while maintaining simplicity.
In addition to the brand's core high-quality leather items, this event will showcase the pre-release of 'nylon bags,' a new focus for the brand, along with a wide variety of items.
■ The meaning behind the theme 'CROSS'
The theme 'CROSS' expresses the moment where different materials and expressions converge—the high-quality leather ITTI has pursued and the lightweight nylon designed for modern urban life. It will be a special space where visitors can experience how ITTI's innovative design, which resists categorization such as 'men's,' 'women's,' 'classical,' or 'modern,' has evolved at the intersection of new materials.
■ Featured 'nylon bag' pre-release and a diverse lineup
During the event, in addition to the classic lineup of popular compact wallets and small leather goods, nylon bags will be pre-released. The collection will include a rich variety of items adopting 'CERATO BRIGHT,' ITTI's original nylon material, which uses bright nylon threads of different thicknesses woven together and treated with a salt-shrinking process for a plump texture and water repellency. It will be an unprecedented scale of exhibition where the charms of both new and classic, leather and nylon, converge.
■ POP UP STORE 'CROSS' Event Overview
Event Name: ITTI POP UP STORE 'CROSS'
Duration: Tuesday, June 2, 2026 – Monday, June 15, 2026
Business Hours: 10:00 AM – 9:00 PM (subject to facility hours)
Venue: Shibuya Scramble Square Shop & Restaurant 2F POP UP SPACE "SPACE 2"
Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo 150-0002
■ About ITTI
ITTI selects traditional materials from both Japan and abroad, developing items from a fashion-forward perspective born from extensive experience. The brand proposes innovative designs that defy categorization such as 'men's,' 'women's,' 'classical,' or 'modern,' while maintaining simplicity.
FAQ
ITTIのPOP UP STORE「CROSS」はいつ、どこで開催されますか？
2026年6月2日（火）から6月15日（月）まで、渋谷スクランブルスクエア 2階 POP UP SPACE "SPACE 2" にて開催されます。
イベント名の「CROSS」にはどのような意味が込められていますか？
ITTIが追求してきた最高峰のレザーと、現代の都市生活に寄り添う軽快なナイロンという、異なる素材と表情が交わるタイミングを表現しています。
イベントではどのような製品が先行発売されますか？
ナイロン素材のバッグが先行発売されます。特に、太さの異なるブライト系のナイロン糸を織り込み、塩縮加工を施したITTIオリジナルの「CERATO BRIGHT」を採用したアイテムなどが揃います。
ITTI（イッチ）とはどのようなブランドですか？
国内外の伝統ある素材を中心に選定し、メンズ・レディース、クラシカル・モダンといった既存のジャンルにカテゴライズされない、ファッション視点の革新的なアイテムを展開するレザーグッズブランドです。
イベントの営業時間はどうなっていますか？
10:00から21:00までですが、施設の営業時間に準じます。