[Yokohama Kannai] Japan's First 'Silence Prohibited Sauna' Born. Renewal Release of 'ULTRA SAUNA ICE & HEAT', a Stimulation-Focused Brand with Ice Water x Cold Head Shower x Music!
Loyly Land Kannai Bashamichi is rebranding as 'ULTRA SAUNA ICE & HEAT', Japan's first 'Silence Prohibited Sauna'. It offers an exhilarating 'high' experience with ice water, cold head showers, and music, moving beyond the traditional 'meditative' sauna to provide a stimulating space for friends and partners.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:32
- 🤖 AI Analyzed: April 28, 2026 at 11:16 (44 min after Collected)
In May 2026, 'Loyly Land Kannai Bashamichi', operated by R Company Co., Ltd., will undergo a renewal and reopen as the new brand 'ULTRA SAUNA ICE & HEAT by LOYLY LAND'. This new concept aims to make the traditional 'totonou' (meditative state) advocated by existing sauna culture a thing of the past, offering an experience of being 'high' (exhilarated) that shakes the brain with a single strike.
■ Silence Prohibited. Towards Being 'High'.
In recent years, the 'silent bathing' culture has become established due to the COVID-19 pandemic, and saunas have come to be recognized as 'places to spend quietly'. On the other hand, there is an increasing demand from young people who want to enjoy it with friends or partners and seek extraordinary exhilaration. Sauna is no longer a place for meditation. This is a 'live venue' to unleash your wild side and get pumped up with a partner.
'At least let us be free in our private rooms' —.
It was with this idea that Japan's first 'Silence Prohibited Sauna' was born. Silence is a breach of manners here. Immerse yourselves in your favorite music and conversation in your own private space, and be swept away by an unprecedented wave of stimulation.
■ ULTRA SAUNA: Three Extraordinary Experiences
1. [Talk] Private Room × Bluetooth × Free Music
Play your favorite playlist in the sauna room, chat and laugh with your partner or friends. We offer a free space where no one will disturb you.
* Silence is a breach of manners. Get lively on the reclining chairs.
2. [Drop] Ice Water × Direct Head Impact. No Escape from the Shock.
Dive into an ice-filled cold bath and then take a cold shower directly on your head. This violent cooling from extreme heat. This tremendous 'contrast' will force you into a trance.
3. [Get High] Beyond 'Totonou', True Liberation.
Calm tranquility (totonoi) is not needed. The shock created by overwhelming temperature differences will quickly pound pleasure into your brain. That is the new experience 'getting high' in one shot, offered by ULTRA SAUNA.
Completely private room, sound system OK private space, cold shower pouring from above the ice bath.
3. [Get High] Beyond 'Totonou', True Liberation.
Calm tranquility (totonoi) is not needed. The shock created by overwhelming temperature differences will quickly pound pleasure into your brain. That is the new experience 'getting high' in one shot, offered by ULTRA SAUNA.
■ Operations Manager Comment
We felt a disconnect with the common perception that sauna = a quiet place to 'totonou'.
It's okay to be freer.
It's okay to be noisier.
It's okay to release more emotions.
At least in the private rooms, we want people to enjoy themselves without worrying about others, being true to themselves.
The 'Silence Prohibited Sauna' was born from this desire.
We will continue to offer new sauna experiences that go beyond 'totonou'.
From 'totonou' to 'get high'.
'ULTRA SAUNA ICE & HEAT' evolves sauna from mere relaxation into an entertainment where people share excitement.
From Yokohama Kannai, a new sauna standard begins.
■ Store Overview
• Store Name: ULTRA SAUNA ICE & HEAT by LOYLY LAND
• Location: 3F, 4-45 Tokiwa-cho, Naka-ku, Yokohama-shi, Kanagawa 231-0014
• Business Hours: 10:00 AM - 10:30 PM
• Regular Holiday: Every Thursday
• Access: 3-minute walk from JR 'Kannai Station' North Exit, 1-minute walk from Yokohama Municipal Subway 'Kannai Station' Exit 9
• System: Completely private rooms (available for 1-2 people)
• Reservation Method: WEB reservation via official website
• URL: https://www.loylyland.com/bsm_lp-entry/
[Contact for this matter]
ULTRA SAUNA
Contact: Namba
E-mail: info_bsm@loylyland.com
■ Silence Prohibited. Towards Being 'High'.
In recent years, the 'silent bathing' culture has become established due to the COVID-19 pandemic, and saunas have come to be recognized as 'places to spend quietly'. On the other hand, there is an increasing demand from young people who want to enjoy it with friends or partners and seek extraordinary exhilaration. Sauna is no longer a place for meditation. This is a 'live venue' to unleash your wild side and get pumped up with a partner.
'At least let us be free in our private rooms' —.
It was with this idea that Japan's first 'Silence Prohibited Sauna' was born. Silence is a breach of manners here. Immerse yourselves in your favorite music and conversation in your own private space, and be swept away by an unprecedented wave of stimulation.
■ ULTRA SAUNA: Three Extraordinary Experiences
1. [Talk] Private Room × Bluetooth × Free Music
Play your favorite playlist in the sauna room, chat and laugh with your partner or friends. We offer a free space where no one will disturb you.
* Silence is a breach of manners. Get lively on the reclining chairs.
2. [Drop] Ice Water × Direct Head Impact. No Escape from the Shock.
Dive into an ice-filled cold bath and then take a cold shower directly on your head. This violent cooling from extreme heat. This tremendous 'contrast' will force you into a trance.
3. [Get High] Beyond 'Totonou', True Liberation.
Calm tranquility (totonoi) is not needed. The shock created by overwhelming temperature differences will quickly pound pleasure into your brain. That is the new experience 'getting high' in one shot, offered by ULTRA SAUNA.
Completely private room, sound system OK private space, cold shower pouring from above the ice bath.
3. [Get High] Beyond 'Totonou', True Liberation.
Calm tranquility (totonoi) is not needed. The shock created by overwhelming temperature differences will quickly pound pleasure into your brain. That is the new experience 'getting high' in one shot, offered by ULTRA SAUNA.
■ Operations Manager Comment
We felt a disconnect with the common perception that sauna = a quiet place to 'totonou'.
It's okay to be freer.
It's okay to be noisier.
It's okay to release more emotions.
At least in the private rooms, we want people to enjoy themselves without worrying about others, being true to themselves.
The 'Silence Prohibited Sauna' was born from this desire.
We will continue to offer new sauna experiences that go beyond 'totonou'.
From 'totonou' to 'get high'.
'ULTRA SAUNA ICE & HEAT' evolves sauna from mere relaxation into an entertainment where people share excitement.
From Yokohama Kannai, a new sauna standard begins.
■ Store Overview
• Store Name: ULTRA SAUNA ICE & HEAT by LOYLY LAND
• Location: 3F, 4-45 Tokiwa-cho, Naka-ku, Yokohama-shi, Kanagawa 231-0014
• Business Hours: 10:00 AM - 10:30 PM
• Regular Holiday: Every Thursday
• Access: 3-minute walk from JR 'Kannai Station' North Exit, 1-minute walk from Yokohama Municipal Subway 'Kannai Station' Exit 9
• System: Completely private rooms (available for 1-2 people)
• Reservation Method: WEB reservation via official website
• URL: https://www.loylyland.com/bsm_lp-entry/
[Contact for this matter]
ULTRA SAUNA
Contact: Namba
E-mail: info_bsm@loylyland.com