38.3% Interested in Storage Units, 68.5% Feel Storage Shortage — Storage Challenges Nationwide and Future Service Demand [Storage Actual Conditions Survey 2026]
Key facts
- 38.3% Interested in Storage Units, 68.5% Feel Storage Shortage — Storage Challenges Nationwide and Future Service Demand [Storage Actual Conditions Survey 2026]
- According to the Storage Actual Conditions Survey 2026, about 70% of people in Japan feel a daily lack of storage. With 38.3% of respondents expressing interest in using storage units, there is growing expectation for convenient services as future demand is expected to expand.
- Source: PR Times
- Date: June 10, 2026
Direct answer
According to the Storage Actual Conditions Survey 2026, about 70% of people in Japan feel a daily lack of storage. With 38.3% of respondents expressing interest in using storage units, there is growing expectation for convenient services as future demand is expected to expand.
- Citation
- 38.3% Interested in Storage Units, 68.5% Feel Storage Shortage — Storage Challenges Nationwide and Future Service Demand [Storage Actual Conditions Survey 2026] (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
According to the Storage Actual Conditions Survey 2026, about 70% of people in Japan feel a daily lack of storage. With 38.3% of respondents expressing interest in using storage units, there is growing expectation for convenient services as future demand is expected to expand.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 11:00
- 🔍 Collected: June 10, 2026 at 11:32 (32 min after Published)
- 🤖 AI Analyzed: June 10, 2026 at 13:19 (1h 47m after Collected)
Due to shrinking living spaces and evolving lifestyles, storage concerns are widespread across generations and regions. There are also future-oriented storage challenges, such as moving, changes in family composition, and organizing belongings as one ages. Under these circumstances, interest in storage units, which can be flexibly utilized when needed, is rising.
This report analyzes future user storage needs based on surveys and examines the prospects for storage services that meet these needs.
Survey Highlights:
- Currently feel a lack of storage: 68.6%
- Feel more storage will be needed in the future: 68.6%
- Potential to use storage units in the future: 38.3%
- Feel the importance of storage services will increase: 63.3%
Storage shortage is a common challenge regardless of region, and there is a trend of it continuing and expanding in the future. Meanwhile, many are unable to decide on concrete actions due to life events and future uncertainties. In this context, storage units are increasingly recognized as an "option to be used when needed," and future growth as a service that supports daily life while enhancing convenience and flexibility is expected.
Chapter 1: Current Storage Situation and Challenges
Do you feel your home has enough storage space?
Many people across the country feel that their home storage space is "insufficient," making it a common challenge regardless of region.
- About 70% nationwide feel a storage shortage:
Combining "completely insufficient" and "slightly insufficient," the total is 68.6%, indicating that many households face storage challenges.
- High levels in both urban and rural areas:
The percentage is high in regions such as Hokuriku (76.5%), Kanto (75.8%), and Tohoku (69.6%), with over half of the people in every region feeling a storage shortage.
It is evident that storage shortage is a common challenge regardless of the region.
- Slightly higher trend in the Metropolitan area:
The percentage is higher than the national average in the Metropolitan area (76.3%) and Tokyo (79.7%), where it is more strongly recognized in urban areas.
What do you have trouble storing?
As for items that people have trouble storing, daily-use items and seasonal items centered on "clothing and bedding" occupied the top ranks.
- Clothing and bedding are the most common:
At 56.8% nationwide, it is the highest, and also high in the Metropolitan area (60.8%) and Tokyo (66.7%). It is also high in regional areas like Hokuriku (70.6%), making it a common challenge nationwide.
- Hobbies and seasonal items are also high:
Hobby items (39.0%) and seasonal items (34.5%) follow, indicating a trend of increasing goods due to lifestyle and seasonal changes.
- Bulky and hard-to-discard items are also challenges:
A certain number of items that are difficult to organize or dispose of, such as books/documents (28.0%) and furniture/appliances (25.8%), were also mentioned.
Chapter 2: Future Storage Needs and Background
Do you feel you will need more storage space in the future?
Regarding future storage needs, many people across the country feel that "more storage space will be needed," suggesting that storage challenges will continue to exist.
- About 70% nationwide feel the necessity:
Combining "feel very much" and "feel somewhat," the total is 68.6%, indicating that many people anticipate future storage shortages.
- Similar trend in the Metropolitan area:
It remains at the same level as the national average in the Metropolitan area (70.9%) and Tokyo (69.6%), showing it is not limited to urban areas.
- High needs in regional areas:
It is equally high in Hokkaido (80.0%) and Tohoku (69.6%), and demand is expected regardless of the region.
Reasons why more storage space will be needed
As for the reasons why more storage space will be needed, it was found that factors corresponding to age and life stage are overlapping, centered on the "trend of increasing goods."
- "Trend of increasing goods" is common to all generations:
At 54.3% nationwide, it is the highest, making it a common reason regardless of the region. Together with the narrowness of houses (20.3%), it suggests that storage shortages are occurring as a life structure.
- 20s are characterized by hobbies and life events:
In their 20s, the increase in hobbies (50.0%) and changes in family composition (38.9%) are relatively high, indicating storage needs that include future life events.
- 20s-40s are influenced by "growth of children":
The growth of children accounts for a certain percentage in their 30s (24.5%) and 40s (29.8%), suggesting that temporary increases in volume during the child-rearing period lead to storage challenges.
- Factors change by age:
Although the reasons differ by age, such as hobbies, life events, and child-rearing, the fundamental factor of "goods increasing" is common, showing a structure where storage needs change according to life stages.
This report analyzes future user storage needs based on surveys and examines the prospects for storage services that meet these needs.
Survey Highlights:
- Currently feel a lack of storage: 68.6%
- Feel more storage will be needed in the future: 68.6%
- Potential to use storage units in the future: 38.3%
- Feel the importance of storage services will increase: 63.3%
Storage shortage is a common challenge regardless of region, and there is a trend of it continuing and expanding in the future. Meanwhile, many are unable to decide on concrete actions due to life events and future uncertainties. In this context, storage units are increasingly recognized as an "option to be used when needed," and future growth as a service that supports daily life while enhancing convenience and flexibility is expected.
Chapter 1: Current Storage Situation and Challenges
Do you feel your home has enough storage space?
Many people across the country feel that their home storage space is "insufficient," making it a common challenge regardless of region.
- About 70% nationwide feel a storage shortage:
Combining "completely insufficient" and "slightly insufficient," the total is 68.6%, indicating that many households face storage challenges.
- High levels in both urban and rural areas:
The percentage is high in regions such as Hokuriku (76.5%), Kanto (75.8%), and Tohoku (69.6%), with over half of the people in every region feeling a storage shortage.
It is evident that storage shortage is a common challenge regardless of the region.
- Slightly higher trend in the Metropolitan area:
The percentage is higher than the national average in the Metropolitan area (76.3%) and Tokyo (79.7%), where it is more strongly recognized in urban areas.
What do you have trouble storing?
As for items that people have trouble storing, daily-use items and seasonal items centered on "clothing and bedding" occupied the top ranks.
- Clothing and bedding are the most common:
At 56.8% nationwide, it is the highest, and also high in the Metropolitan area (60.8%) and Tokyo (66.7%). It is also high in regional areas like Hokuriku (70.6%), making it a common challenge nationwide.
- Hobbies and seasonal items are also high:
Hobby items (39.0%) and seasonal items (34.5%) follow, indicating a trend of increasing goods due to lifestyle and seasonal changes.
- Bulky and hard-to-discard items are also challenges:
A certain number of items that are difficult to organize or dispose of, such as books/documents (28.0%) and furniture/appliances (25.8%), were also mentioned.
Chapter 2: Future Storage Needs and Background
Do you feel you will need more storage space in the future?
Regarding future storage needs, many people across the country feel that "more storage space will be needed," suggesting that storage challenges will continue to exist.
- About 70% nationwide feel the necessity:
Combining "feel very much" and "feel somewhat," the total is 68.6%, indicating that many people anticipate future storage shortages.
- Similar trend in the Metropolitan area:
It remains at the same level as the national average in the Metropolitan area (70.9%) and Tokyo (69.6%), showing it is not limited to urban areas.
- High needs in regional areas:
It is equally high in Hokkaido (80.0%) and Tohoku (69.6%), and demand is expected regardless of the region.
Reasons why more storage space will be needed
As for the reasons why more storage space will be needed, it was found that factors corresponding to age and life stage are overlapping, centered on the "trend of increasing goods."
- "Trend of increasing goods" is common to all generations:
At 54.3% nationwide, it is the highest, making it a common reason regardless of the region. Together with the narrowness of houses (20.3%), it suggests that storage shortages are occurring as a life structure.
- 20s are characterized by hobbies and life events:
In their 20s, the increase in hobbies (50.0%) and changes in family composition (38.9%) are relatively high, indicating storage needs that include future life events.
- 20s-40s are influenced by "growth of children":
The growth of children accounts for a certain percentage in their 30s (24.5%) and 40s (29.8%), suggesting that temporary increases in volume during the child-rearing period lead to storage challenges.
- Factors change by age:
Although the reasons differ by age, such as hobbies, life events, and child-rearing, the fundamental factor of "goods increasing" is common, showing a structure where storage needs change according to life stages.
FAQ
What percentage of people feel they lack storage space?
68.6% of people nationwide feel they lack storage space.
What is the intention for future use of storage facilities?
38.3% of respondents said they might use a storage facility in the future.
What are the main items people struggle to store?
Clothing and bedding at 56.8% are the most common, followed by hobby items and seasonal items.
Is the lack of storage space concentrated in specific regions?
No, more than half of people in all regions, including Hokuriku, Kanto, and Tohoku, feel they lack storage space, making it a nationwide issue.
What are the main reasons for increased storage needs?
The tendency for possessions to increase is a common reason across all age groups, with factors such as hobbies, life events, and children's growth overlapping by age.