Finlayson Official Website for Japan Renewed

FINLAYSON, the Finnish textile brand beloved for its Nordic color palettes and designs that resonate with daily life, has renewed its Japanese official website (http://www.finlayson.jp/). The new website offers content to deepen the understanding of the brand's world-view, including features on the brand's history of over 200 years, its design philosophy, the state of Finland, and the background of domestic Japanese craftsmanship and collaborations, in addition to shopping for popular items. Seasonal campaigns and features are planned for the future. The new Japanese official website aims to be not just a place to 'choose products,' but a 'place to encounter the brand.' It is designed to bring Finlayson closer to those who love Nordic living and design. [About the Renewed Official Website] The Japanese official website is operated by And Fika Co., Ltd., the master agent in Japan, in collaboration with Finlayson & Co Oy in Finland. Since 2012, And Fika has served as a partner in Japan, sharing the brand's appeal. By building a careful cooperative relationship with Finlayson, And Fika has expanded into Japan-specific initiatives, such as licensed products and collaboration projects born from Japanese craftsmanship, while also sharing the background design and lifestyle charms of Finland. The renewal further emphasizes the commitment to conveying the brand's story. [Comment from Nea Metsälämi, Marketing Director, Finlayson] 'Finlayson's designs, born from Finnish nature and lifestyle, have been cherished by many for years. We are also supported by many who love Finlayson in Japan. The new Japanese official website allows you to enjoy not only our products but also the background and story of the brand. I hope both those who already know Finlayson and those encountering it for the first time will find new discoveries.' [Key Product Lineup] The site features a wealth of imported products from the brand's home country that are hard to find elsewhere. - Elefantti Oven Glove (3,520 JPY incl. tax): A thick, durable, recycled cotton oven mitt in the popular 'Elefantti' design. - Elefantti Kitchen Towel (2,200 JPY incl. tax): A soft-to-the-touch kitchen towel made of recycled cotton. - Joutuma Tote Bag (3,960 JPY incl. tax): A cotton tote bag depicting Finnish fields, convenient as a sub-bag. - Socks 'Sydänhedelmat Elefantti' (2,420 JPY incl. tax): Soft and comfortable socks delivered from Finland. Products by Japanese manufacturers are also well-stocked. Japan-original企画 (planning) products are tailored to the needs of daily life in Japan. - Elefantti Chair Pad (3,850 JPY incl. tax): A playful Elefantti-designed chair pad. - Elefantti Recycled Plates (14cm: 770 JPY, 21.5cm: 990 JPY, incl. tax): Popular patterns made by recycling discarded ceramics. - Taimi Eco Bag (1,980 JPY incl. tax): A convenient portable eco-bag made from recycled polyester. Founded in 1820, Finlayson is Finland's oldest textile brand. Starting as a spinning mill, it supported the modernization of Finland. Since establishing its design atelier in 1951, it has created many popular designs such as 'CORONNA' and 'ELEFANTTI.'