German Plush Toy Brand "NICI" Launches New "Hummingbird Series"

Entrex Co., Ltd. will sequentially release the Hummingbird series from the German plush toy brand 'NICI' starting May 13, 2026 (Wednesday).

'NICI', a plush toy brand born in Germany, will celebrate its 40th anniversary in 2026. As a new product to commemorate its 40th anniversary, the popular character 'Hummingbird', which has gained immense popularity, is finally being made into a series. While maintaining its irresistibly fluffy texture, we have prepared four items that allow you to spend time with the Hummingbird in various daily scenes. Its charming features include large eyes, an orange beak, and a vibrant blue color. Its endearing expression is so adorable it will make you smile. It is recommended not only as a reward for yourself but also as a gift for your loved ones.

Hummingbird Series

Sequentially released from May 13, 2026 (Wednesday)

● Coin Pouch

Price: 2,090 yen (tax included)

Size: W7×D9×H17cm

A plush pouch with a keyring. It has a zippered pocket on the back for storing small items such as money, lipstick, or snacks. It's the perfect size to be a companion for outings.

● Mini Pouch

Price: 1,870 yen (tax included)

Size: W12×D6×H14cm

A lovely round-shaped pouch with a carabiner. Since it comes with a carabiner, it can be easily attached to a bag, and the wide-opening zipper allows for smooth insertion and removal. It's large enough to fit an IC card perfectly, allowing you to cutely organize small items.

● Face Pouch

Price: 2,000 yen (tax included)

Size: W20×D9×H14cm

A cute drawstring pouch in a sitting pose. The three-dimensional eyes and beak make it look just like a plush toy. It's large enough to fit cosmetics, cameras, and smartphones, allowing you to cutely organize small items that tend to scatter in your bag.

● Hair Band

Price: 2,200 yen (tax included)

Size: W20×D12×H8cm

Sure to make your makeup and home time more enjoyable. A hair band that lets you transform into a hummingbird. While maintaining the plush toy's texture, its supremely fluffy feel makes it a perfect companion for relaxation time.

What is NICI?

A plush toy brand born in Germany in 1986, characterized by its commitment to quality and a rich variety of playful characters. It was born from a couple's desire for safe and pop-designed plush toys for their daughters, and has since grown into a brand loved worldwide. In 2009, Entrex Co., Ltd. started as the general agent in Japan, expanding into various markets, mainly gift shops. It has reached a wide range of audiences through collaborations with apparel brands, and recently, keyrings and figure pouches have gained attention, especially among junior and senior high school students.

Official Website: https://www.entrex.co.jp/brand/nici/about

Instagram: https://www.instagram.com/nici_japan

X: https://x.com/NICIJAPAN

TikTok: https://www.tiktok.com/@nici_japan

Credit Notation

NICI (Kana) Niki

Reader Inquiries

Entrex Corporate Site: https://www.entrex.co.jp

Email Address: webmaster@entrex.co.jp

Inquiries from Media Relations

NICI Japan General Agent Entrex NICI JAPAN Division Mayu Ohta: ohtamayu@entrex.co.jp

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