Hair Care Brand 'COREME' Fully Renews, Focusing on 'Aging' of Hair and Scalp Due to Age. New Release on May 12, 2026 (Tuesday)

Arimino Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Daisuke Tao) will fully renew and launch its premium hair care brand 'COREME' on May 12, 2026 (Tuesday). (Beauty salon exclusive product)

Since its launch in April 2020, 'COREME' has garnered support as an aging hair care brand that focuses on age-related structural changes in hair and brings out beauty from the 'core' of the hair. With this renewal, in addition to the previous approach to hair structure, we aim for further evolution in hair care by focusing on the 'aging of the scalp and hair*1,' which is the cause of aging hair concerns.

Towards hair that allows you to freely enjoy hair design even as you age. 'COREME' supports the potential of 'adult hair*1' free from concerns, together with hairdressers.

■Concept: 'Together, beautiful hair for life.'

*Image is for illustration purposes only.

Hair concerns such as dryness, frizz, and volume loss that appear with age are not merely damage, but are caused by the 'aging of the hair and scalp itself*1.' In conventional care that repairs and moisturizes with oil, it is not uncommon for new concerns such as stickiness and a feeling of thinning hair to arise.

COREME has fundamentally re-evaluated these changes in adult hair and has completely revamped its formulation and design to achieve a 'natural hair feel' finish that moisturizes from within, without relying solely on oil.

① Approach to scalp aging

Due to factors such as dryness, UV rays, oxidation, and glycation, the scalp tends to become sensitive. This leads to a decrease in the ability to produce hair and a decline in internal and external functions.

In this renewal, COREME's common unique ingredient 'Horse Chestnut Extract*2' is blended. It cares for the scalp and aids in the power to produce hair.

*Illustration is for illustration purposes only.

② Approach to hair aging

It is known that aged hair is not damaged, but rather grows with a disordered α-helix (helical structure) in the cortex of the hair. This causes a 'damaged-like state' such as dryness and frizz.

COREME adopts the unique 'Helix Shot Ingredient*3' that acts on the hair structure. While maintaining the previous benefits, carefully selected ingredients have been added to power it up. It approaches the disordered structure and leads to hair that is cohesive from the core.

*Illustration is for illustration purposes only.

*1 Refers to hair and scalp that have changed with age.

*2 Aesculus Hippocastanum (Horse Chestnut) Seed Extract (moisturizing)

*3 Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate (sugar derivative), Acetyl Hydroxyproline (amino acid derivative), Hydrolyzed Corn Starch (build-up carbohydrate) (repairing/moisturizing)

■ 'Double care for scalp and hair' - A new proposal for aging care

COREME offers a total of 10 types across 4 series, further subdivided according to desired texture, to address specific concerns. By choosing according to concerns and desired image, we propose hair care that does not give up on design due to aging.

*Image is for illustration purposes only.

●COREME PROFIDENCE

For those who are concerned about dryness and shine, which are signs of hair changes, and feel a lack of moisture.

▶ SMOOTH (smooth finish) / MOISTURE (supple finish) / EXTRA MOISTURE (richly moisturizing finish)

●COREME ELAPSEEK

For those who feel frizz from the roots, characteristic of adult hair.

▶ COMFORT SLIM (smooth and supple) / MOISTURE SLIM (richly soft)

●COREME FINERGY

For those who feel a lack of volume and want to give vitality* to hair with increasing concerns.

*Vitality means supplementing moisture and oil to maintain healthy hair.

▶ BOUNCY FOUNDATION (sensitive scalp care) / BOUNCY THROUGH (natural volume with body)

●COREME REPAIRTIVE

For those who want to enjoy hair design without worrying about beauty damage or hair changes.

▶ BLEACH DAMAGE CARE (for highly damaged hair due to bleach) / COLOR CARE (care for color fading and scalp burden after hair coloring) / HEAT CARE (care for heat damage from daily ironing)

■Product List (Beauty salon exclusive product)

Product Name | Volume | Price (incl. tax)
--|---|--
COREME PROFIDENCE Shampoo S | 250mL | 4,400 yen
COREME PROFIDENCE Shampoo M | 250mL | 4,400 yen
COREME PROFIDENCE Shampoo EX | 250