Entering the Expanding Malatang Market: 'Home Malatang' Joins the Fray! 6 New Products Including DIY Kits, Malatang Soup Base, and Quick-Cooking Sweet Potato Vermicelli
Key facts
- Entering the Expanding Malatang Market: 'Home Malatang' Joins the Fray! 6 New Products Including DIY Kits, Malatang Soup Base, and Quick-Cooking Sweet Potato Vermicelli
- A new product series, 'Sichuan Cuisine Shibire Oh,' is being launched, allowing consumers to easily enjoy authentic Malatang and Hotpot at home. The series includes a 'Malatang Soup Base' that only requires dilution with hot water, and 'Sweet Potato Vermicelli for Malatang' that cooks quickly, with a total of 6 new items entering the expanding Malatang market.
- Source: PR Times
- Date: May 13, 2026
Direct answer
A new product series, 'Sichuan Cuisine Shibire Oh,' is being launched, allowing consumers to easily enjoy authentic Malatang and Hotpot at home. The series includes a 'Malatang Soup Base' that only requires dilution with hot water, and 'Sweet Potato Vermicelli for Malatang' that cooks quickly, with a total of 6 new items entering the expanding Malatang market.
- Citation
- Entering the Expanding Malatang Market: 'Home Malatang' Joins the Fray! 6 New Products Including DIY Kits, Malatang Soup Base, and Quick-Cooking Sweet Potato Vermicelli (May 13, 2026), PR Times
- Source
- PR Times
- Date
- May 13, 2026
A new product series, 'Sichuan Cuisine Shibire Oh,' is being launched, allowing consumers to easily enjoy authentic Malatang and Hotpot at home. The series includes a 'Malatang Soup Base' that only requires dilution with hot water, and 'Sweet Potato Vermicelli for Malatang' that cooks quickly, with a total of 6 new items entering the expanding Malatang market.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 23:00
- 🔍 Collected: May 13, 2026 at 14:32
- 🤖 AI Analyzed: May 13, 2026 at 15:04 (32 min after Collected)
This series primarily features a 'Malatang Soup Base' that allows you to easily enjoy a 'numb and spicy soup' with the tingling sensation of Sichuan pepper and the spiciness of chili, simply by diluting it with hot water, and 'Sweet Potato Vermicelli for Malatang' with a chewy texture and satisfying bite.
Responding quickly to the demand for easily enjoying authentic Malatang and Hotpot at home, we are launching a total of 6 new products: Malatang Set, Hotpot Set, Malatang Soup Base, and 3 types of Sweet Potato Vermicelli.
■ Product Features
【Sichuan Cuisine Shibire Oh Malatang Set / Hotpot Set】
These products combine a numb and spicy soup base with the tingling sensation of Sichuan pepper and the spiciness of chili, and quick-cooking sweet potato vermicelli.
● Malatang Set 150g
Makes two servings, each containing Malatang paste (25g) and sweet potato vermicelli (50g). Enjoy by boiling the sweet potato vermicelli and your favorite ingredients in the soup.
● Hotpot Set 140g
A set containing Hotpot base (50g), dipping sauce (40g), and sweet potato vermicelli (50g). The sweet potato vermicelli does not require separate boiling, so it can be added directly to the soup as a finishing touch for the hotpot.
Malatang Set Hotpot Set
【Sichuan Cuisine Shibire Oh Malatang Soup Base】
A numb and spicy soup base with the tingling sensation of Sichuan pepper and the spiciness of chili. Easily prepare authentic Malatang or Hotpot soup simply by diluting it.
● 'Numb and Spicy Soup' with the aroma of two types of Sichuan pepper
A special soup blended with multiple spices including Sichuan pepper, green Sichuan pepper, and chili. It features a good balance of refreshing numbness and chili spiciness, with an appetizing aroma and addictive taste.
● Easily completed by diluting
Malatang Soup Base: Simply dilute with hot water at a 1:10 ratio to easily make an authentic numb and spicy soup.
Sichuan pepper × Chili Numb and Spicy Soup Malatang Soup Base
【Sichuan Cuisine Shibire Oh Sweet Potato Vermicelli for Malatang】
Despite being 100% sweet potato starch vermicelli, it is a quick-cooking type with a boiling time of only 5-6 minutes. It can be used in soupy noodles like Malatang and Sour & Spicy Noodles, as well as stir-fried noodles and mixed noodles.
● 100% Sweet Potato Starch
Chewy sweet potato vermicelli made from 100% sweet potato starch, produced in Shandong Province, one of the major sweet potato producing regions.
● Quick-cooking type with 5-6 minutes boiling time
Traditionally, sweet potato vermicelli generally required soaking or long boiling times, but this product's 1mm round noodles boil in just 5 minutes, and 4mm flat noodles and 10mm wide flat noodles in 6 minutes, allowing for quick cooking.
Chewy and delicious vermicelli that absorbs soup, Sweet Potato Vermicelli for Malatang (1mm, 4mm, 10mm)
■ Development Background
'Malatang,' which offers the tingling sensation of Sichuan pepper and the spiciness of chili, has become widely popular in Japan, with a succession of Malatang specialty stores opening in the restaurant market, further expanding its popularity. However, there was a challenge in reproducing authentic Malatang at home, as it required multiple spices and seasonings. Additionally, sweet potato vermicelli, essential for Malatang, was difficult to enjoy easily at home due to the hassle of soaking, long boiling times, and difficulty in obtaining it as a specialty ingredient.
Therefore, our company developed 'Malatang Soup Base,' which allows for easy reproduction of authentic numb and spicy flavor with Sichuan pepper and chili simply by diluting it, and 'Sweet Potato Vermicelli' with a chewy texture that can be cooked in a short time. We propose these products as an easy way to enjoy restaurant-quality 'numb and spicy deliciousness' at home.
■ Product Overview
Malatang Set
Product Name: Sichuan Cuisine Shibire Oh Malatang Set
Capacity: 150g
Price: Open price
Release Date: Scheduled for May 13, 2026 (Wednesday)
Sales Area: Nationwide (availability varies by company and store)
Hotpot Set
Product Name: Sichuan Cuisine Shibire Oh Hotpot Set
Capacity: 140g
Price: Open price
Release Date: Scheduled for May 13, 2026 (Wednesday)
Sales Area: Nationwide (availability varies by company and store)
Malatang Soup Base
Product Name: Sichuan Cuisine Shibire Oh Malatang Soup Base
Capacity: 320g
Price: Open price
Release Date: Scheduled for May 13, 2026 (Wednesday)
Sales Area: Nationwide (availability varies by company and store)
*Also available in commercial 500g size. Please inquire for details.
Sweet Potato Vermicelli for Malatang
Product Name: Sichuan Cuisine Shibire Oh Sweet Potato Vermicelli for Malatang
Size: 1mm/4mm/10mm
Capacity: 500g
Price: Open price
Release Date: Scheduled for May 13, 2026 (Wednesday)
Sales Area: Nationwide (availability varies by company and store)
【Related Products】
Sichuan Cuisine Shibire Oh Cup Malatang
https://allied-thai.co.jp/products/sichuancuisine-shibireoh_malatang_80g_rt
Sichuan Cuisine Shibire Oh Malatang Pot
Responding quickly to the demand for easily enjoying authentic Malatang and Hotpot at home, we are launching a total of 6 new products: Malatang Set, Hotpot Set, Malatang Soup Base, and 3 types of Sweet Potato Vermicelli.
■ Product Features
【Sichuan Cuisine Shibire Oh Malatang Set / Hotpot Set】
These products combine a numb and spicy soup base with the tingling sensation of Sichuan pepper and the spiciness of chili, and quick-cooking sweet potato vermicelli.
● Malatang Set 150g
Makes two servings, each containing Malatang paste (25g) and sweet potato vermicelli (50g). Enjoy by boiling the sweet potato vermicelli and your favorite ingredients in the soup.
● Hotpot Set 140g
A set containing Hotpot base (50g), dipping sauce (40g), and sweet potato vermicelli (50g). The sweet potato vermicelli does not require separate boiling, so it can be added directly to the soup as a finishing touch for the hotpot.
Malatang Set Hotpot Set
【Sichuan Cuisine Shibire Oh Malatang Soup Base】
A numb and spicy soup base with the tingling sensation of Sichuan pepper and the spiciness of chili. Easily prepare authentic Malatang or Hotpot soup simply by diluting it.
● 'Numb and Spicy Soup' with the aroma of two types of Sichuan pepper
A special soup blended with multiple spices including Sichuan pepper, green Sichuan pepper, and chili. It features a good balance of refreshing numbness and chili spiciness, with an appetizing aroma and addictive taste.
● Easily completed by diluting
Malatang Soup Base: Simply dilute with hot water at a 1:10 ratio to easily make an authentic numb and spicy soup.
Sichuan pepper × Chili Numb and Spicy Soup Malatang Soup Base
【Sichuan Cuisine Shibire Oh Sweet Potato Vermicelli for Malatang】
Despite being 100% sweet potato starch vermicelli, it is a quick-cooking type with a boiling time of only 5-6 minutes. It can be used in soupy noodles like Malatang and Sour & Spicy Noodles, as well as stir-fried noodles and mixed noodles.
● 100% Sweet Potato Starch
Chewy sweet potato vermicelli made from 100% sweet potato starch, produced in Shandong Province, one of the major sweet potato producing regions.
● Quick-cooking type with 5-6 minutes boiling time
Traditionally, sweet potato vermicelli generally required soaking or long boiling times, but this product's 1mm round noodles boil in just 5 minutes, and 4mm flat noodles and 10mm wide flat noodles in 6 minutes, allowing for quick cooking.
Chewy and delicious vermicelli that absorbs soup, Sweet Potato Vermicelli for Malatang (1mm, 4mm, 10mm)
■ Development Background
'Malatang,' which offers the tingling sensation of Sichuan pepper and the spiciness of chili, has become widely popular in Japan, with a succession of Malatang specialty stores opening in the restaurant market, further expanding its popularity. However, there was a challenge in reproducing authentic Malatang at home, as it required multiple spices and seasonings. Additionally, sweet potato vermicelli, essential for Malatang, was difficult to enjoy easily at home due to the hassle of soaking, long boiling times, and difficulty in obtaining it as a specialty ingredient.
Therefore, our company developed 'Malatang Soup Base,' which allows for easy reproduction of authentic numb and spicy flavor with Sichuan pepper and chili simply by diluting it, and 'Sweet Potato Vermicelli' with a chewy texture that can be cooked in a short time. We propose these products as an easy way to enjoy restaurant-quality 'numb and spicy deliciousness' at home.
■ Product Overview
Malatang Set
Product Name: Sichuan Cuisine Shibire Oh Malatang Set
Capacity: 150g
Price: Open price
Release Date: Scheduled for May 13, 2026 (Wednesday)
Sales Area: Nationwide (availability varies by company and store)
Hotpot Set
Product Name: Sichuan Cuisine Shibire Oh Hotpot Set
Capacity: 140g
Price: Open price
Release Date: Scheduled for May 13, 2026 (Wednesday)
Sales Area: Nationwide (availability varies by company and store)
Malatang Soup Base
Product Name: Sichuan Cuisine Shibire Oh Malatang Soup Base
Capacity: 320g
Price: Open price
Release Date: Scheduled for May 13, 2026 (Wednesday)
Sales Area: Nationwide (availability varies by company and store)
*Also available in commercial 500g size. Please inquire for details.
Sweet Potato Vermicelli for Malatang
Product Name: Sichuan Cuisine Shibire Oh Sweet Potato Vermicelli for Malatang
Size: 1mm/4mm/10mm
Capacity: 500g
Price: Open price
Release Date: Scheduled for May 13, 2026 (Wednesday)
Sales Area: Nationwide (availability varies by company and store)
【Related Products】
Sichuan Cuisine Shibire Oh Cup Malatang
https://allied-thai.co.jp/products/sichuancuisine-shibireoh_malatang_80g_rt
Sichuan Cuisine Shibire Oh Malatang Pot
FAQ
What are the key facts in this article?
A new product series, 'Sichuan Cuisine Shibire Oh,' is being launched, allowing consumers to easily enjoy authentic Malatang and Hotpot at home. The series includes a 'Malatang Soup Base' that only requires dilution with hot water, and 'Sweet Potato Vermicelli for Malatang' that cooks quickly, with a total of 6 new items entering the expanding Malatang market.
What is the direct answer?
A new product series, 'Sichuan Cuisine Shibire Oh,' is being launched, allowing consumers to easily enjoy authentic Malatang and Hotpot at home. The series includes a 'Malatang Soup Base' that only requires dilution with hot water, and 'Sweet Potato Vermicelli for Malatang' that cooks quickly, with a total of 6 new items entering the expanding Malatang market.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000026.000120880.html | May 13, 2026