[A Must for Executives] Akihiro Nishizawa of Eight Branding Design to Speak! Seminar on 'Branding as a Management Strategy' to Achieve Results Quickly, Held on June 18 (Thu)

Apparel Web Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Katsuya Kodaira; hereinafter 'Apparel Web'), which provides marketing support for companies including the fashion industry, will hold an offline seminar for corporate executives and marketing managers on Thursday, June 18, 2026. The seminar, titled 'Branding Design as a Management Strategy: The 'One-Point' Focus Strategy for SMEs to Achieve Results Quickly,' will be held at Tokyo Midtown Yaesu.

This seminar will feature Akihiro Nishizawa, President of Eight Branding Design Co., Ltd., who has worked on numerous famous brands such as 'COEDO' and 'nana's green tea,' as the main lecturer. Additionally, a panel discussion will be held with special guest Kazuto Kutami, President of Nanatsuha Co., Ltd. and founder of nana's green tea, providing a thorough explanation of how to build a strong brand.

Background of the Event: The Era Where a Web Redesign Alone is No Longer Enough

Ads are getting poor responses, you lose in competitive bidding against other companies, you can't hire the right talent... The fundamental cause of these problems is the lack of a 'reason to be chosen (i.e., branding)' by customers and job seekers.

This seminar is a special program designed to learn and experience 'Branding Design as a Management Strategy'—which maximizes a company's strengths rather than just changing visual design—in three hours.

Three Highlights of This Seminar

Part 1: Nishizawa's 'Branding Design as a Management Strategy' and Success Stories

Akihiro Nishizawa, President of Eight Branding Design Co., Ltd., will explain the logic of the 'Three Layers of Branding Design®,' which ensures consistency from management philosophy to products and communication methods. He will teach how to find a company's unique 'correct answer' that competitors cannot imitate.

Part 2: [Panel Discussion] The Inside Story of How nana's green tea Became a Globally Chosen Brand

A special dialogue between Kazuto Kutami, President of Nanatsuha Co., Ltd., and Mr. Nishizawa. Why doesn't the brand waver even though 'the design differs from store to store'? They will explore the core management principles that lead to business success, based on their 20-plus years of working together.

Part 3: An Integrated Digital Strategy Using SNS and Video to Turn Your Company's Story into Sales

Apparel Web will showcase success stories from the front lines of SMEs. They will convey specific actions for using SNS and video to achieve results quickly, moving away from the 'try everything' approach.

Recommended for:

- Executives who want to unify their organization and build a strong brand. - Business managers who want to establish a unique positioning that gives customers a 'reason to be chosen.' - Marketing managers who want to effectively communicate their company's story through SNS and video without relying on tricks.

Event Overview

Date & Time: Thursday, June 18, 2026, 14:00 - 17:00

Venue: Funai Soken Group Tokyo Headquarters, Sustainable Growth Square TOKYO (35th Floor, Yaesu Central Tower, Tokyo Midtown Yaesu, 2-2-1 Yaesu, Chuo-ku, Tokyo)

Participation Fee: 11,000 yen (tax included) *Pre-registration required

Organizer: Apparel Web Co., Ltd.

Lecturer Profiles

Akihiro Nishizawa President / Branding Designer, Eight Branding Design Co., Ltd.

Under the concept of 'energizing Japan through branding design,' he engages in design activities across a wide range of genres, including corporate brand development, product development, and store development. He handles numerous consistent branding designs encompassing research, planning, and concept development. Major works include the matcha cafe 'nana's green tea,' craft beer 'COEDO,' and skincare brand 'Yuskin.'

Kazuto Kutami President, Nanatsuha Co., Ltd.

Graduated from the Faculty of Economics, Kanagawa University. After joining Fuji Photo Film Co., Ltd. (now Fujifilm) and working for three years, he traveled abroad. In 2001, he opened the first 'nana's green tea' cafe in Jiyugaoka, themed around Japanese tea and matcha.

About Apparel Web Co., Ltd.

Founded in 2000, Apparel Web is a digital marketing company specializing in the fashion industry. It provides one-stop services including digital strategy planning, e-commerce site construction and operation, global marketing support, and data analysis services. Since 2025, it has been a member of the Funai Soken Group, contributing to the sustainable growth of the industry under a stronger management foundation.

Company Name: Apparel Web Co., Ltd.

Location: 5F, Nihonbashi Honcho 1-chome Building, 1-9-13 Nihonbashi Honcho, Chuo-ku, Tokyo

Representative: Katsuya Kodaira, President and CEO

Established: January 27, 2000

Business: Digital marketing business, global marketing business, database marketing business, etc.

URL: https://www.apparel-web.co.jp/