Approximately 70% of People Struggle with Cash Savings — New Designs for "Envelope Savings hucho," Supporting "Unbreakable Savings Habits," Released in Collaboration with Savings Influencers!

Adfection Inc. (Location: Kita-ku, Osaka; Representative Director: Masahiro Kamisawa) conducted a survey on "cash savings" on its official X account from Wednesday, April 1, 2026, to Monday, April 6, 2026. The results revealed that approximately 70% of respondents reported having "experience with failing to continue cash savings."

X Survey Conducted

Survey Period: April 1, 2026 (Wed) - April 6, 2026 (Mon)
Survey Method: Survey via official X account
Survey URL: https://x.com/ChocottoAd/status/2039192328041341094?s=20
Survey Question: "Have you ever failed to continue cash savings?"

Survey Results

"Yes": 69.7%
"No": 30.3%

It was found that many people face challenges in "continuing to save."

Voices from the Survey

"Even when I try to save little by little, I often find myself spending it without realizing."
"Even if I start with enthusiasm, I end up spending it on other things and can't keep it up..."
"A bad habit of spending cash when it's at hand..."

Many opinions indicated that people tend to spend cash when they have it readily available.

The Challenge of "Being Able to Save, But Not Being Able to Continue"

While cashless payments are advancing, there is still a persistent need to "visualize expenditures by managing cash." However, this survey revealed that nearly 70% of people find it difficult to continue saving.

Key factors include: spending impulsively before reaching the goal, lack of motivation, difficulty feeling a sense of achievement, and lack of suitable management tools.

"Sustainable" Envelope Savings

hucho: 12 envelopes for 12 months of saving

To address these challenges, Adfection Inc. proposes "Envelope Savings hucho," which allows for simple, visual management.

"Envelope Savings hucho," which combines 12 envelopes into one book. It helps support "sustainable savings habits" by setting a goal for one year and saving one envelope per month.

By setting a one-year period, the goal attainment is clarified. Sealing the envelopes with double-sided tape prevents impulsive spending.

With over 25 rich cover designs, finding a favorite book increases the opportunities to pick it up, and more opportunities to pick it up means more opportunities to save.

The money inside the windowed envelopes is visible, maintaining motivation with a sense of accumulated savings.

Put money in, seal it, abundant cover designs, visualize savings through the window.

It can also be used as envelopes for sorting cash; by dividing envelopes for purposes such as "food expenses," "medical expenses," and "education expenses," expenditures can be visualized, overspending prevented, and cash management for both savings and categorization can be done in one book.

Cover Design Collaboration with a Savings-Focused Influencer

This time, we developed a collaboration design with Pochi., an influencer who is a registered dietitian and paid off her scholarship debt while working. The cover design incorporates the "feeling of wanting to continue" that only someone who has saved diligently in their daily life without overdoing it can understand.

We focused on a design that makes people want to pick it up because they like it, because it's cute, and once they pick it up, they want to save.

Product URL: https://item.rakuten.co.jp/chocotto-shop/10000054/

Motivation for saving is maintained because it's a favorite design.

Also suitable as a gift

"Envelope Savings hucho," which at first glance looks like a sketchbook, is also in demand as a gift due to its high design quality. It can be recommended as a Mother's Day gift, for example, as a household management support, or by putting money or a thank-you letter inside for a surprise present.

Mimosa like a lamp. You are sure to find your favorite book.

Product URL: https://item.rakuten.co.jp/chocotto-shop/10000013/

Product Overview

Product Name: Envelope Savings hucho
Price: From 1,254 yen (tax included)
Sizes: 2 types
Designs: Envelope Savings hucho 26 types / Envelope Savings hucho Compact 31 types
・Envelope Savings hucho (Large): Primarily used for cash sorting.
・Envelope Savings hucho Compact: Product specialized for cash savings.
Qualification: Utility model registered / Registration No. 3221783
URL: https://www.rakuten.co.jp/chocotto-shop/

Future Development

Going forward, under the concept of "Adding a little fun and enjoyment to daily life!", we will strengthen product development and information dissemination. We aim to propose new habits rooted in daily life.