A New Educational Institution Focusing on "Challenge and Success Experiences" Through Experiential Programs to Foster Children's "Self-Esteem"
Adnity Inc. has begun accepting entries for the "Best Kids Audition," an experiential program focused on fostering children's self-esteem and non-cognitive skills. This large-scale audition, held since 2013, promotes children's growth through challenges and success experiences, targeting a wide range of families, not just those with entertainment aspirations.
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- 📰 Published: May 12, 2026 at 22:00
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Adnity Inc. (Minato-ku, Tokyo) has started accepting entries for the "Best Kids Audition," an experiential program focused on fostering children's self-esteem and non-cognitive skills.
■ What is the Best Kids Audition?
The Best Kids Audition is a large-scale audition program for children that has seen a total of 390,000 participants from all over Japan since its first holding in 2013.
It has provided a stage that many children aspire to.
Furthermore, by leveraging the knowledge cultivated through operating "BEST GLOBAL CASTING," an audition information site for TV, commercials, and films, and through planning and producing various fashion shows, it provides lessons and judging opportunities close to actual industry settings.
In addition, in collaboration with commercial facilities and apparel brands nationwide, it offers entry photo sessions and model experience opportunities, allowing children to easily take on challenges.
These initiatives, which children can participate in as an extension of their daily lives, provide opportunities for challenge to children who previously did not have them.
The audition process allows children to experience growth as they accumulate gradual challenges, progressing from entry with a single photo, to online screening, lessons, and finally the main runway screening.
■ Background: The Demand for "Non-Cognitive Skills"
In recent years, the importance of non-cognitive skills such as "self-esteem" and "perseverance" has been increasing in educational settings.
On the other hand, the challenge of having insufficient opportunities for successful experiences in daily life has also been pointed out.
■ Features: A "Place for Challenge" to be Evaluated
This program provides a series of experiences such as:
・Standing in front of people
・Taking on challenges
・Receiving evaluation
Through these, children accumulate a sense of "I did it!" which contributes to building a foundation for self-esteem.
■ Growth Unseen at Home
Many participants have reported changes such as:
・Becoming able to act with confidence
・Becoming able to express themselves in front of people
・Becoming able to view failures positively
■ Educational Opportunities Not Limited to Entertainment Aspirations
This program is not only for children aiming for entertainment careers, but primarily for general families seeking "challenging experiences" and "opportunities for growth."
It is structured so that anyone can participate, regardless of special experience or achievements.
■ Beyond: A Year of Opportunities for Selected Children
Selected children participate in model activities for approximately one year, including becoming apparel brand models, photo shoots at studios, and runway appearances.
Through experiences in professional settings, they develop their expressive abilities and confidence, while also providing a special time that becomes a lifelong memory for their families.
■ "Opportunities for Challenge" for All Children
Until now, kids' auditions have been perceived as something for a select few interested parties.
However, they should inherently be growth opportunities open to all children.
The Best Kids Audition aims to provide these opportunities to more children through a system that allows participation regardless of age or experience.
■ Finally
There are possibilities in children that only become visible through challenge.
Experiences not gained in daily life can bring significant changes to a child's future.
The Best Kids Audition aims to be the support for that "first step."
【Event Outline】
・Entry Period: May 1, 2026 – August 30, 2026
・Target: 0-15 years old (no experience required)
・Application Method: WEB entry (one photo)
・Screening: Multiple stages (including online)
・Content: Lessons, runway screening
・Benefits: Grand Prix / Model activities, scout opportunities
【Entry Here】
https://audition.photoreco.com/kids202724/entry
Official Website: https://audition.photoreco.com/
■ Organizer/Contact
Adnity Inc.
Location: Shinbashi 2-chome MT Building 7F, 2-5-5 Shinbashi, Minato-ku, Tokyo 105-0004
Representative Director and President: Seiichiro Fukuoka
Business Description: Event planning and management
URL: https://www.adnity.co.jp/company/index.html
■ What is the Best Kids Audition?
The Best Kids Audition is a large-scale audition program for children that has seen a total of 390,000 participants from all over Japan since its first holding in 2013.
It has provided a stage that many children aspire to.
Furthermore, by leveraging the knowledge cultivated through operating "BEST GLOBAL CASTING," an audition information site for TV, commercials, and films, and through planning and producing various fashion shows, it provides lessons and judging opportunities close to actual industry settings.
In addition, in collaboration with commercial facilities and apparel brands nationwide, it offers entry photo sessions and model experience opportunities, allowing children to easily take on challenges.
These initiatives, which children can participate in as an extension of their daily lives, provide opportunities for challenge to children who previously did not have them.
The audition process allows children to experience growth as they accumulate gradual challenges, progressing from entry with a single photo, to online screening, lessons, and finally the main runway screening.
■ Background: The Demand for "Non-Cognitive Skills"
In recent years, the importance of non-cognitive skills such as "self-esteem" and "perseverance" has been increasing in educational settings.
On the other hand, the challenge of having insufficient opportunities for successful experiences in daily life has also been pointed out.
■ Features: A "Place for Challenge" to be Evaluated
This program provides a series of experiences such as:
・Standing in front of people
・Taking on challenges
・Receiving evaluation
Through these, children accumulate a sense of "I did it!" which contributes to building a foundation for self-esteem.
■ Growth Unseen at Home
Many participants have reported changes such as:
・Becoming able to act with confidence
・Becoming able to express themselves in front of people
・Becoming able to view failures positively
■ Educational Opportunities Not Limited to Entertainment Aspirations
This program is not only for children aiming for entertainment careers, but primarily for general families seeking "challenging experiences" and "opportunities for growth."
It is structured so that anyone can participate, regardless of special experience or achievements.
■ Beyond: A Year of Opportunities for Selected Children
Selected children participate in model activities for approximately one year, including becoming apparel brand models, photo shoots at studios, and runway appearances.
Through experiences in professional settings, they develop their expressive abilities and confidence, while also providing a special time that becomes a lifelong memory for their families.
■ "Opportunities for Challenge" for All Children
Until now, kids' auditions have been perceived as something for a select few interested parties.
However, they should inherently be growth opportunities open to all children.
The Best Kids Audition aims to provide these opportunities to more children through a system that allows participation regardless of age or experience.
■ Finally
There are possibilities in children that only become visible through challenge.
Experiences not gained in daily life can bring significant changes to a child's future.
The Best Kids Audition aims to be the support for that "first step."
【Event Outline】
・Entry Period: May 1, 2026 – August 30, 2026
・Target: 0-15 years old (no experience required)
・Application Method: WEB entry (one photo)
・Screening: Multiple stages (including online)
・Content: Lessons, runway screening
・Benefits: Grand Prix / Model activities, scout opportunities
【Entry Here】
https://audition.photoreco.com/kids202724/entry
Official Website: https://audition.photoreco.com/
■ Organizer/Contact
Adnity Inc.
Location: Shinbashi 2-chome MT Building 7F, 2-5-5 Shinbashi, Minato-ku, Tokyo 105-0004
Representative Director and President: Seiichiro Fukuoka
Business Description: Event planning and management
URL: https://www.adnity.co.jp/company/index.html