Atlas Co., Ltd. to Showcase User-Friendly Drinkware at '25th International Table & Kitchenware Expo Summer' within Lifestyle Week TOKYO

Amid growing demand driven by extreme heat and cost-saving trends, the drinkware market is expected to see significant growth this season. With rising interest in products that combine convenience and hygiene, our products have gained strong support thanks to their easy maintenance and excellent thermal insulation performance. At our exhibition booth, we will showcase a product lineup that balances user-focused functionality with ease of use. Visitors can experience firsthand the usability and high quality of our products. As a leading OEM manufacturer with one of Japan’s highest retail adoption rates, we will introduce over 20 series, centered on new products. We welcome you to visit our booth.

■ Integrated OEM System for Market-Ready Products

For OEM development of stainless steel drinkware and kitchenware, including bottles, we have established a fully in-house system covering planning, design, intellectual property, inspection, logistics, and photography. With high-precision prototyping via 3D CAD, one of the industry’s largest mold inventories, IP protection through patent applications, 100% in-house inspection by a team of approximately 100 staff, and a stable supply system capable of mixed loading of small-lot, multi-item orders, we are Japan’s only partner capable of handling every aspect from product development to post-sales operations.

■ Design, Prototyping, and Mold Proposal

Starting with high-precision 3D CAD design, we use multiple 3D printers to create mockups and support end-to-end product development through repeated functionality checks and durability testing. Our mold inventory is among the largest in the stainless bottle industry, enabling us to offer optimal solutions tailored to your budget and requirements—whether it’s developing a completely original mold or customizing colors and print designs using existing molds. In-house product and graphic designers handle total design, from product shape to packaging visuals.

■ Intellectual Property Strategy

We manage the acquisition and maintenance of patents, utility models, designs, trademarks, and copyrights entirely in-house, with over 50 cumulative filings. By identifying potential conflicts with competing products in advance, we minimize the risk of injunctions after product launch. Furthermore, we have exclusive domestic supply agreements and confidentiality agreements with our key partner factories, thoroughly preventing leaks of our mold and design information. We provide a robust system to protect your private-label products from an intellectual property standpoint.

■ Quality Control and Inspection

A subsidiary with approximately 100 inspectors is stationed at production sites, conducting 100% inspection based on our internal standards. Quality data is shared in real time with headquarters, enabling immediate responses to any issues. Our headquarters includes a product development lab where we conduct comprehensive tests in-house, including thermal insulation, heat/cold resistance, vacuum insulation performance, coating abrasion resistance, and handle durability tests—all compliant with JIS standards. Beyond JIS, we use colorimeters for numerical color management to strictly control batch-to-batch variations.

■ Logistics, Inventory, and Supply System

We have a unique system that consolidates products from multiple partner factories into a single container for delivery, ensuring stable supply with the right products at the right time. By stocking inventory in our own warehouse in China, we reduce domestic inventory risks and minimize stockout losses.

■ Market Research and Product Planning

Leveraging extensive sales data from both retail and e-commerce channels, we conduct market analysis and sales trend research by business format. We propose product planning that combines the latest trends with purchasing data. Our ability to deliver highly targeted customer insights stems from our experience in operating multiple in-house brands and continuously engaging with the market.

At our exhibition booth, you can view actual product samples and development case studies. Please feel free to consult with us on-site about new product launches or cost optimization for existing products.

■ Featured Products (Selected)

AQUAGE Direct Bottle

Chosen for its ease of use by parents—and loved by kids

A child-friendly water bottle that’s easy to clean and dishwasher-safe. Thanks to its double-wall vacuum insulation, even the 2000mL size maintains temperatures below 9°C after 6 hours, keeping drinks refreshingly cool even on hot days. The wide mouth makes it easy to add ice, streamlining daily preparation. Lightweight and easy to hold, it’s designed for children, with a shock-resistant base for added safety if dropped. Available in a wide range of designs—bear, animal, star, sporty—to match every child’s preference.

Model No.: ADBT-Q604 / ADBT-Q804 / ADBT-Q1004 / ADBT-Q1504 / ADBT-Q2004

Colors:

600mL … Ice Blue (IBL) / Pink Bear (BEAR) / Animal Green (ANI) / Star Blue (STBL)

800mL … Purple (PU) / Yellow (YE) / Star Pink (STPK)

1000mL … Lime Green (LGR) / Orange (OR) / Star Violet (STVI)

1500mL … Blue (BL)

2000mL … Gray (GY)

Cooling Performance (6 hours): Below 10°C (600mL, 800mL) / Below 9°C (1000mL, 1500mL, 2000mL) — Cooling Only

Price: Open Price

Activa Handle-equipped Direct Bottle

Instant refreshment with a quick open and gulp. A sports bottle that opens in 2 seconds

Praised since launch for its portability and PET-bottle-like ease of use, ideal for hydration during sports and daily life. The standout feature is its direct-drink spout that allows smooth gulping and a一体-type cap that eliminates the risk of losing the lid. Lightweight and portable, it also features a convenient foldable handle suitable for any situation. Compatible with sports drinks.

Model No.: ADHB-600 / ADHB-1000

Colors:

600mL … White (WH) / Gray (GY) / Navy (NV)

1000mL … White (WH) / Gray (GY) / Navy (NV) / Blue Green (BGR) / Bright Orange (BROR) / Bright Yellow (BRYE) / Bright Green (BRGR)

Cooling Performance (6 hours): Below 9°C (all sizes) — Cooling Only

Price: Open Price

* Cooling performance is measured by filling the product with chilled water up to the lower end of the spout unit, allowing the water temperature to stabilize at 4°C±1°C, then placing it upright for 6 hours at room temperature (20°C±2°C), and measuring the final water temperature.

■ Exhibition Information

Dates: June 24 (Wed) – 26 (Fri), 2026, 10:00–17:00

Venue: Tokyo Big Sight, within Lifestyle Week TOKYO – '25th International Table & Kitchenware Expo Summer'

Booth No.: East Hall 1, L4-6

Booth Name: Atlas Co., Ltd.

Please register in advance via the exhibition website before visiting.

Official Website: https://www.lifestyle-expo.jp/hub/ja-jp.html

Organizer: RX Japan

■ Product Inquiries

Contact