Asobisystem's 'SUKISUKI' Fan Engagement Platform Relaunches!
Key facts
- Asobisystem's 'SUKISUKI' Fan Engagement Platform Relaunches!
- Asobidas has revamped its fan engagement platform 'SUKISUKI,' introducing a common ID system to enhance the customer experience.
- Date: March 29, 2026
Direct answer
Asobidas has revamped its fan engagement platform 'SUKISUKI,' introducing a common ID system to enhance the customer experience.
- Citation
- Asobisystem's 'SUKISUKI' Fan Engagement Platform Relaunches! (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
Asobidas has revamped its fan engagement platform 'SUKISUKI,' introducing a common ID system to enhance the customer experience.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 17:27
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1395h 59m after Published)
Asobidas Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Mitsunori Tamura; hereinafter 'Asobidas') and its subsidiary SUKI SUKI Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Hirofumi Nihei) have relaunched 'SUKISUKI' (https://sukisuki-shop.com/), a fan engagement platform for artists affiliated with Asobisystem.
This renewal introduces the 'ASOBI ID' common login, a revamped UI/UX, and the promotion of AX (AI Transformation). These changes evolve the experience connecting fans and artists into something more stress-free and engaging.
Key Renewal Points
1. Introduction of the 'ASOBI ID' Common Login
The platform has transitioned from the traditional 'SUKISUKI account' to the 'ASOBI ID.' Moving forward, we will expand integration with various services, building a foundation that allows seamless access to diverse content with a single ID.
2. Significant UI/UX Improvements
The UI/UX has been refreshed to be more intuitive and user-friendly. The design has been updated to enhance immersion and maximize fan excitement.
3. Enhancing Fan Experience via 'AX Lotteries'
Through AX, we have strengthened measures against ticket scalping and fraud detection. This allows us to prioritize granting access to highly passionate fans who truly desire the experience.
Future Outlook
With 'ASOBI ID' as the foundation, SUKISUKI will further accelerate data integration across all fan touchpoints, from digital content to real-world experiences. We aim to create mechanisms that seamlessly connect fans and artists while capturing the full extent of fan passion.
Furthermore, Asobidas intends to expand this 'Fan Engagement AX Platform' to cover all genres—from pop culture to sports and traditional culture—deploying diverse fan business content including fan clubs and e-commerce. By leveraging AI, we will provide deep, personalized experiences for every individual fan.
About SUKISUKI
A fan engagement platform featuring over 70 artists affiliated with Asobisystem. It offers various content to connect fans and artists, including online lotteries, online meet-and-greets, and online trading cards.
Company Overview
Company Name: Asobidas Inc.
Representative: CEO Mitsunori Tamura
Headquarters: 6F Shibuya Crossroad Bldg., 1-29-1 Shoto, Shibuya-ku, Tokyo
Established: July 2025
Capital: 150 million yen
Major Shareholders: Asobisystem, Midas Capital, GENDA
Website: https://asobidas.com
FAQ
What is the primary purpose of the relaunched SUKISUKI platform?
The relaunched SUKISUKI platform aims to enhance fan engagement by providing a more stress-free and engaging experience for fans connecting with artists affiliated with Asobisystem.
What is the new common login system introduced on SUKISUKI?
The platform has transitioned from the traditional 'SUKISUKI account' to a new 'ASOBI ID' common login system for seamless access to diverse content.
How has the user experience been improved in the renewed SUKISUKI platform?
The UI/UX has been significantly refreshed to be more intuitive and user-friendly, with an updated design intended to enhance immersion and maximize fan excitement.
What is the role of 'AX' in the SUKISUKI platform's fan engagement strategy?
'AX' (AI Transformation) is being leveraged to strengthen measures against ticket scalping and fraud detection, prioritizing access for highly passionate fans.
What is the future vision for Asobisystem's 'Fan Engagement AX Platform' beyond SUKISUKI?
Asobisystem intends to expand this platform to cover all genres, including pop culture, sports, and traditional culture, deploying diverse fan business content and providing personalized fan experiences through AI.