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PR TIMES: https://prtimes.jp/main/html/rd/p/000000003.000105147.html

AS KNOW AS to Launch First Collaboration with Popular Kamakura Character 'Kamakuma-kun', Pre-orders Start Online on June 18

Published Jun 18, 2026 2:10 AM ・ Updated Jun 18, 2026 7:39 PM ・ 5 min read ・ Source: PR TIMES

Apparel brand 'AS KNOW AS' is launching its first collaborative collection with 'Kamakuma-kun,' a popular character from Kamakura. The collection consists of items such as T-shirts and dog wear, allowing for matching outfits with family and pets. Pre-orders will begin on the official online shop on June 18, 2026, with general sales starting in stores nationwide in early July.

AS KNOW AS CO., LTD., the company behind the 'AS KNOW AS' brand, is releasing its first collaborative collection with the popular character 'Kamakuma-kun (GOOD LUCKS)' from the Kamakura select shop 'Kicchi.' Kamakuma-kun is also certified as a local tax return gift for Kamakura City.

Pre-orders will start on the official online shop from 12:00 PM on Thursday, June 18, 2026. The general release is scheduled for early July 2026, and items will be sold sequentially at as know as de base, AS KNOW AS olaca, and as know as de wan stores. To celebrate the launch, campaigns will be held at both brands' stores.

Collaboration Background 'Kamakuma-kun,' who arrived in Kamakura in 2015, has become a beloved icon representing the city, being certified as a local tax return gift in 2018 and having collaborative products with Enoden since 2023. This summer, the adorable world of Kamakuma-kun merges with the craftsmanship cultivated over AS KNOW AS's 35-year history. The collaboration was born from the concept of 'a special T-shirt collection full of summer vibes, perfect for everything from daily city strolls to summer leisure.'

Product Lineup The same designs are available across the daily wear brand 'as know as de base,' the plus-size line 'AS KNOW AS olaca,' and the dog wear brand 'as know as de wan,' allowing for matching outfits with family and beloved dogs.

【Kamakuma Drive BDPO】 A T-shirt featuring a classic border pattern with a pop graphic of Kamakuma-kun enjoying a drive. Made of 100% cotton for a comfortable fit. Price: as know as de base ¥10,780 (tax incl.) / AS KNOW AS olaca ¥12,980 (tax incl.) Colors: Ecru x Red / Ecru x Navy / Ecru x Black

【NC☆Kamakuma Drive T (Dog Wear)】 Dog wear that allows for matching outfits with owners. It features a Kamakuma-kun graphic on the back and an original patch on the front. It is made of a highly stretchable material and has a 'cool processing' feature for summer. Price: ¥7,590 (tax incl.) Colors: Ecru x RD / Ecru x NV

【Papa☆Kamakuma Drive T】 A unisex striped T-shirt. It has the same design as the 'Kamakuma Drive BDPO' and is sized for a relaxed fit for men. Made of 100% cotton. Price: ¥10,780 (tax incl.) Colors: Ecru x RD / Ecru x NV

【3PIC Kamakuma T】 A T-shirt printed with three scenes of Kamakuma-kun's journey through Kamakura, based on the theme of 'Three Views of Kamakura.' It features a feminine flare silhouette and slimming seam lines. It also has UV protection and shape-retention functions. Price: as know as de base ¥10,780 (tax incl.) / AS KNOW AS olaca ¥12,980 (tax incl.) Colors: Ash / Greige / Black

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Source: PR TIMES
Category: New Product

AS KNOW AS to Launch First Collaboration with Popular Kamakura Character 'Kamakuma-kun', Pre-orders Start Online on June 18

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Product Lineup The same designs are available across the daily wear brand 'as know as de base,' the plus-size line 'AS KNOW AS olaca,' and the dog wear brand 'as know as de wan,' allowing for matching outfits with family and beloved dogs.

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