Agroworks Launches Four New Items Under 'MAHYO' Heatstroke Prevention Brand
Agroworks Co., Ltd. will officially launch its heatstroke prevention brand 'MAHYO' on May 1, 2026, expanding from a single product to a four-item lineup including head, body, neck, and cape cooling gear using plant-derived PCM.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 22:49
- 🔍 Collected: May 19, 2026 at 14:31
- 🤖 AI Analyzed: May 20, 2026 at 09:17 (18h 45m after Collected)
## Official Launch of 'MAHYO' Heatstroke Prevention Brand
Agroworks Co., Ltd. (Headquarters: Kobe, Hyogo; CEO: Chino Aguro), operator of the 'Key Point' workwear specialty store, is spinning off its heatstroke prevention brand 'MAHYO' from its 'FIVES' sub-brand for a full-scale rollout in 2026.
The 'MAHYO Ring,' released about a year ago as a single item under FIVES, achieved cumulative sales of 10,000 units in just one year, becoming a staple tool for professionals.
Building on this success, MAHYO will launch as an independent brand in 2026. The lineup has expanded from a neck cooler to four items—head, body, neck, and cape—designed to protect the entire body with an approximate 18°C cooling effect.
### Three Strengths of the MAHYO Series
1. **18°C Cooling Persistence**: Achieves a temperature that feels 'cold' on contact, even outdoors in mid-summer. Effects last for 60-90 minutes.
2. **Ultra-Fast Refreezing**: Refreezes in just 10-20 minutes when placed in a cooler box. It is battery-free and reusable.
3. **Increased Contact Area**: Based on ergonomics, the contact area has been expanded by approximately 15 times compared to conventional circular rings, cooling the body as a 'surface' rather than a 'point'.
### Commitment to Material and Quality
While many neck coolers use inexpensive industrial paraffin, MAHYO uses safe, plant-derived PCM, which is also used in skincare products. With an antimicrobial TPU outer layer and polycarbonate inner core, the product ensures durability that has passed a 60kg compression test.
### Launch Details
* **Release Date**: May 1, 2026 (Friday)
* **Retailers**: All Key Point stores, Black Key Point Toin store, and the online shop 'Fukukuru'.
Custom design services are also available for orders starting at a minimum lot of 1,000 units.
Agroworks Co., Ltd. (Headquarters: Kobe, Hyogo; CEO: Chino Aguro), operator of the 'Key Point' workwear specialty store, is spinning off its heatstroke prevention brand 'MAHYO' from its 'FIVES' sub-brand for a full-scale rollout in 2026.
The 'MAHYO Ring,' released about a year ago as a single item under FIVES, achieved cumulative sales of 10,000 units in just one year, becoming a staple tool for professionals.
Building on this success, MAHYO will launch as an independent brand in 2026. The lineup has expanded from a neck cooler to four items—head, body, neck, and cape—designed to protect the entire body with an approximate 18°C cooling effect.
### Three Strengths of the MAHYO Series
1. **18°C Cooling Persistence**: Achieves a temperature that feels 'cold' on contact, even outdoors in mid-summer. Effects last for 60-90 minutes.
2. **Ultra-Fast Refreezing**: Refreezes in just 10-20 minutes when placed in a cooler box. It is battery-free and reusable.
3. **Increased Contact Area**: Based on ergonomics, the contact area has been expanded by approximately 15 times compared to conventional circular rings, cooling the body as a 'surface' rather than a 'point'.
### Commitment to Material and Quality
While many neck coolers use inexpensive industrial paraffin, MAHYO uses safe, plant-derived PCM, which is also used in skincare products. With an antimicrobial TPU outer layer and polycarbonate inner core, the product ensures durability that has passed a 60kg compression test.
### Launch Details
* **Release Date**: May 1, 2026 (Friday)
* **Retailers**: All Key Point stores, Black Key Point Toin store, and the online shop 'Fukukuru'.
Custom design services are also available for orders starting at a minimum lot of 1,000 units.
FAQ
Who is the target audience for MAHYO?
While open to the public, it is primarily designed for professional use in construction, logistics, and outdoor fieldwork.
How durable is the MAHYO cooling gel?
It features a polycarbonate core and antimicrobial TPU exterior, successfully passing a 60kg compression test for high durability.
Where can I purchase MAHYO products?
Products are available at all Key Point stores, Black Key Point Toin, and the online shop 'Fukukuru'.