New Brand "BLACK KEY POINT" Lands for the First Time in Toin, Mie

Agro Works Co., Ltd. (Headquarters: Nagata-ku, Kobe City, Hyogo Prefecture, CEO: Chiyoshi Aguro), which operates the workwear specialty store "Key Point," will open "BLACK KEY POINT Toin Store," the first store of its new brand "BLACK KEY POINT," on the 2nd floor of Aeon Mall Toin in Toin-cho, Inabe-gun, Mie Prefecture on Tuesday, April 28, 2026. BLACK KEY POINT is a new business format that challenges the workwear market with a completely new approach called the "partner lead funnel," while maintaining the core value proposition for professional workers similar to existing Key Point stores. With the concept of "the store partners choose when they want to make their family look cooler," it creates a completely new category that stands out with a sophisticated spatial presentation using iron, wood, and black tones. ■ Background and 3 Features of BLACK KEY POINT's Birth Traditional Key Point stores have been developed with a style where craftsmen and workers visit the stores themselves, seeking functionality and "coolness." What emerged through research and real experiences was the voice of partners saying, "I want my partner to look young and cool," "I want a sense of unity in the family's appearance," and "I want a lifestyle that looks good on social media." Setting this desire as the brand's "entry point," BLACK KEY POINT was born as a "family referral type workwear shop" where the partner's excitement turns into the craftsman's motivation to visit the store. A store that "makes craftsmen look cool" from a partner's perspective It features workwear that you'll want to choose with your partner or family, such as slimming work pants, clean-looking black innerwear, black sneakers that can be worn even after work, and youth-enhancing work caps. The worldview of iron x wood x black looks great on SNS A sophisticated space reminiscent of a high-quality select shop. It achieves a sales floor that makes people stop in the mall, thinking "That store is stylish," and makes them instinctively want to take photos. Unisex and women's lines will also be rolled out sequentially We plan to gradually expand our unisex and women's lines, such as athleisure and one-mile wear, which can be enjoyed not only by the craftsmen themselves but also by their partners and families. We aim to create a sales floor where they can purchase items "for themselves as well" while they are there. ■ BLACK KEY POINT Exclusive Items We have a selection of exclusive items that can only be purchased at the Toin store. The photos are just examples; please pick them up and see them at the store. Burtle AIRCRAFT AC10 AC2106 Limited Model *Limited quantity Collaboration socks with Tabio *On sale soon ■ OPEN Commemorative Gift *Because it uses natural materials (jute), there are slight individual differences in size, shape, and color. The first 1,000 customers who purchase 5,000 yen (excluding tax) or more will receive a BLACK KEY POINT original jute bag (not for sale) in exchange for the relevant receipt. ■ Looking for Store Opening Partners BLACK KEY POINT is looking for franchise owners and store opening partners who share our aspirations. The new category of a "pro shop you can choose with your family," which did not exist in the existing workwear market, is highly compatible with opening stores in commercial facilities such as shopping malls, and high growth potential as a community-based business is expected. Companies and sole proprietors who are thinking "I want to increase the number of cool craftsmen locally" or "I want to challenge a new business format" are encouraged to contact the person in charge listed below. ■ Store Information Store Name BLACK KEY POINT Toin Store Address 〒511-0255 2nd Floor, Aeon Mall Toin, 510-1 Tsukuda, Nagafuka, Toin-cho, Inabe-gun, Mie Prefecture Phone Number 0594-41-4565 Business Hours (Monday - Thursday) 10:00 - 20:00 (Friday - Sunday) 10:00 - 21:00 Opening Date Wednesday, April 29, 2026 Agro Works Co., Ltd. - Representative: CEO Chiyoshi Aguro - Location: 1-7 Minamikomaei, Nagata-ku, Kobe City, Hyogo Prefecture 653-0044 - Business contents: Store development and operation business (Key Point / BLACK KEY POINT deployment) / Workwear brand business / Custom order business - Founded: 2014 - Capital: 40 million yen - Official website: https://agro.works/ Contact: Sugiyama Email: miki.sugiyama@agro.works