Agricultural Labor Shortage Not Due to 'Lack of Interest' but 'Lack of Contact Opportunities'; 93% of Job/Career Fair Participants Consider Working in Agriculture

Agrimedia Co., Ltd. (Meguro-ku, Tokyo; Representative Director: Takashi Morofuji), which operates "Agri Navi," a job placement service specializing in the agricultural sector, held its job hunting and career change event "Agri Navi Job FES." in five cities nationwide, including regional cities, for the first time from January to March 2026. Until now, these events had primarily been held in the Tokyo metropolitan area.

This event featured companies from a wide range of fields such as agriculture, livestock, and distribution, and attracted visitors mainly in their 20s and 30s who were interested in the industry. In a participant questionnaire, 93% responded that they "would consider working in the agricultural sector," indicating that the event served as an opportunity to promote understanding of the industry.

**One of the backgrounds of agricultural labor shortage is "lack of contact opportunities, not lack of interest."**

The results this time strongly suggest that one of the reasons for the labor shortage in the agricultural sector is not "lack of interest," but "lack of appropriate information and contact opportunities."

Indeed, it has been confirmed that understanding of the agricultural sector deepens through the event, increasing participants' interest and potentially leading to concrete career considerations.

**Event Overview**

The events held in five cities nationwide attracted 629 job seekers, with a total of 133 companies participating.

Especially many participants were in their 20s and 30s, creating new encounters with a demographic that previously had limited contact with the agricultural sector.

On the day, participants had the opportunity to deepen their understanding of the industry through company explanation booths for each company and career counseling booths by Agri Navi's career advisors.

**93% of participants responded that they "would consider working in the agricultural sector."**

Among the participants in this event, 93% responded that they "would consider working in the agricultural sector."

Through the event, it was observed that interest in the industry was not merely superficial, but led to participants actively considering it as a concrete career choice.

**Participant Voices**
- "I had a strong image of agriculture as physically demanding work, but I learned that there are various occupations such as sales and planning."
- "I was able to hear real stories from the field and get a clear picture of what it's like to work."
- "I learned that it's possible to change careers from other industries, which broadened my options."
- "I met companies that I could be interested in."

**Future Developments**

This fiscal year, with the aim of creating contact opportunities with talent interested in the industry, our company plans to continue holding events as follows:

**[Agri Navi Job FES. | Job Hunting & Career Change Fair]**
- Date: Saturday, June 20, 2026
- Location: Vision Center Tokyo Kyobashi
- Target: New graduates and second new graduates looking for summer internships, students and young professionals engaged in job hunting.

**[Agri Navi Job FES. | Agricultural Employment & Career Change Fair]**
- Date: Saturday, October 3, 2026
- Location: Vision Center Tokyo Toranomon
- Target: Mid-career and independent farming aspirants, new graduates who want to move and start agriculture, and working adults/students interested in agricultural jobs and employment.

**[Agri Navi Job FES. | Job Hunting & Career Change Fair to be held in 5 major cities nationwide!]**
- Date | Location
- Saturday, January 30, 2027 | Aichi Prefecture: Nagoya City Small and Medium Enterprise Promotion Hall [Fukiage Hall]
- Saturday, February 6, 2027 | To be arranged in Tokyo
- Mid-February 2027 | To be arranged in Osaka Prefecture
- Saturday, March 6, 2027 | Fukuoka Prefecture: Fukuoka Fashion Building
- Saturday, March 20, 2027 | Hokkaido: Sapporo City ASTY 45
- Target: Students and working adults, regardless of background, who have started considering a career in agriculture and food.

Furthermore, "Agri Navi Job FES." is utilized by many companies as an opportunity to directly meet young talent interested in the agricultural sector. Exhibiting companies for FY2026 will also be recruited.

Please feel free to contact us for more details.

This initiative is one example of creating new contact points to address the social issue of labor shortage in the agricultural sector.

For inquiries regarding interviews and publications, please contact:

Agrimedia Co., Ltd. HR Business Division, Business Development Department
E-mail: hr-event@agrimedia.jp

Agricultural job portal "Agri Navi": https://www.agri-navi.com

**About Agrimedia Co., Ltd.**
Company Name: Agrimedia Co., Ltd.
Established: April 2011
Representative: Takashi Morofuji, Representative Director
Capital: 832.77 million JPY (including capital reserves)
Location: Sumitomo Fudosan Aobadai Hills 9F, 4-7-7 Aobadai, Meguro-ku, Tokyo
Main Businesses:
- Supported rental farms "Share Batake," cultivation/maintenance agency "Nochi Mamoru-kun," etc.
- Agriculture-specialized job service "Agri Navi," local government and regional talent securing projects, etc.
- Support for local governments and corporations entering agricultural business, etc.
URL: https://agrimedia.jp/ (Corporate Site)