Hankyu Travel Doubles Tour Bookings and Achieves 160% ROI with "marutto1to1" AI-BPO
Hankyu Travel International doubled tour bookings via email and achieved 160% ROI by adopting Activecore's AI-BPO service "marutto1to1," while cutting production time by 90%.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 23:00
- 🔍 Collected: April 23, 2026 at 14:31
- 🤖 AI Analyzed: April 23, 2026 at 21:37 (7h 5m after Collected)
Activecore Co., Ltd. (Headquarters: Yokohama, Kanagawa; CEO: Hidehiko Hashiba) announced that since the full-scale implementation of its AI-BPO (*1) service "marutto1to1" in April 2025 by Hankyu Travel International Co., Ltd. (hereinafter: Hankyu Travel), the number of tour reservations via email newsletters has approximately doubled, and an ROI of 160% has been achieved. Furthermore, the time required for newsletter production and distribution was reduced to one-tenth. Based on these results, Hankyu Travel aims for further AI utilization as a company-wide CRM (*2) strategic platform.
[Background of Implementation]
Hankyu Travel established the DX Strategy Business Division in 2023, but integrating information systems and web strategies remained a challenge. In marketing via newsletters, linking with the customer database was an urgent issue directly affecting distribution quality. Survey results showed that newsletters had a greater impact on purchase intent than expected.
However, due to a lack of human resources to continuously produce high-quality emails for different customer segments, the company decided to introduce "marutto1to1" as a means of business transformation through AI.
[AI-BPO Utilization and Operational Structure]
After starting full-scale operations in April 2025, one-third of newsletters for customers in the Tokyo metropolitan area were switched to "marutto1to1." Activecore handles planning and production proposals, including targeting, messaging, and product selection, while Hankyu Travel's web strategy team adjusts and sets the content. This workflow allows for continuous improvement based on performance monitoring and regular meetings.
[Future Outlook]
Following success in the Tokyo area, service has already begun in the Kansai region, with nationwide expansion planned for fiscal 2026. Expansion to multiple channels, including LINE, is also planned. Activecore will continue to enhance Hankyu Travel's marketing capabilities through AI agents starting from CRM.
[Comment from Tsuyoshi Hashiguchi, Executive Officer at Hankyu Travel]
"The success with newsletters has increased management's commitment to DX. This not only enables sustainable CRM marketing but also allows us to accumulate travel marketing expertise in AI, aiding talent development and organizational knowledge. We hope to lead reforms in our previously siloed organization."
[About AI-BPO "marutto1to1"]
"marutto1to1" is a marketing AI-BPO service that automates everything from planning to execution and improvement. It helps companies move away from marketing dependent on individual intuition and instead accumulate "winning patterns" as organizational assets. It optimizes the process from design to execution using AI and BPO, increasing speed and number of initiatives while maximizing ROI and LTV.
(*1) AI-BPO: A service that fuses AI technologies (AI-OCR, chatbots, generative AI) with traditional human services (BPO) to automate and optimize operations like accounting, customer support, and marketing.
(*2) CRM (Customer Relationship Management): A strategy and tool to manage customer data, behavior history, etc., aiming to improve customer satisfaction and maximize LTV (Life Time Value).
[Background of Implementation]
Hankyu Travel established the DX Strategy Business Division in 2023, but integrating information systems and web strategies remained a challenge. In marketing via newsletters, linking with the customer database was an urgent issue directly affecting distribution quality. Survey results showed that newsletters had a greater impact on purchase intent than expected.
However, due to a lack of human resources to continuously produce high-quality emails for different customer segments, the company decided to introduce "marutto1to1" as a means of business transformation through AI.
[AI-BPO Utilization and Operational Structure]
After starting full-scale operations in April 2025, one-third of newsletters for customers in the Tokyo metropolitan area were switched to "marutto1to1." Activecore handles planning and production proposals, including targeting, messaging, and product selection, while Hankyu Travel's web strategy team adjusts and sets the content. This workflow allows for continuous improvement based on performance monitoring and regular meetings.
[Future Outlook]
Following success in the Tokyo area, service has already begun in the Kansai region, with nationwide expansion planned for fiscal 2026. Expansion to multiple channels, including LINE, is also planned. Activecore will continue to enhance Hankyu Travel's marketing capabilities through AI agents starting from CRM.
[Comment from Tsuyoshi Hashiguchi, Executive Officer at Hankyu Travel]
"The success with newsletters has increased management's commitment to DX. This not only enables sustainable CRM marketing but also allows us to accumulate travel marketing expertise in AI, aiding talent development and organizational knowledge. We hope to lead reforms in our previously siloed organization."
[About AI-BPO "marutto1to1"]
"marutto1to1" is a marketing AI-BPO service that automates everything from planning to execution and improvement. It helps companies move away from marketing dependent on individual intuition and instead accumulate "winning patterns" as organizational assets. It optimizes the process from design to execution using AI and BPO, increasing speed and number of initiatives while maximizing ROI and LTV.
(*1) AI-BPO: A service that fuses AI technologies (AI-OCR, chatbots, generative AI) with traditional human services (BPO) to automate and optimize operations like accounting, customer support, and marketing.
(*2) CRM (Customer Relationship Management): A strategy and tool to manage customer data, behavior history, etc., aiming to improve customer satisfaction and maximize LTV (Life Time Value).