New Series "Hineken's Genba Kengaku" to Convey Companies' "On-site Realities" Launches on YouTube Channel "Certified Public Accountant Hineken's Stock Investment Channel"

Action Learning Co., Ltd. (Naka-kyo Ward, Kyoto City, Kyoto Prefecture; Representative Director: Ken Hineken), which operates investment education and IR support businesses for listed companies, has launched "Hineken's Genba Kengaku" on the YouTube channel "Certified Public Accountant Hineken's Stock Investment Channel" as a new IR video service to more deeply convey the appeal of listed companies.

This series features Ken Hineken, a certified public accountant YouTuber known as "Hineken" from Hineken Accounting Office, visiting the sites of listed companies to report on their business realities, strengths, and the innovations and value being created on-site, and disseminating this information through videos. With the addition of this new "on-site reporting" series to the existing "Certified Public Accountant Hineken's Stock Investment Channel," which boasts over 100,000 subscribers, opportunities will expand for individual investors to feel closer to the appeal and business realities of companies. This is a new initiative that accompanies Hineken's advocacy that "investment is an act of participating in the business of good companies and supporting them for a long time."

In recent years, some listed companies have invited investors to their factories or tour routes to hold briefings and tours. However, such initiatives require effort in preparation and operation, and the content conveyed tends to be ephemeral. Therefore, this service involves Hineken visiting companies and reporting on and video-recording even normally unseen sites, thereby delivering the appeal and true image of companies' businesses to individual investors in an easy-to-understand manner.

This service is provided including on-site reporting and filming, as well as composition design and editing, with a price point of approximately 2 million yen. Furthermore, from the perspective of valuing the quality of each report, the number of offerings is planned to be a maximum of about 3 per year.

Going forward, through "Hineken's Genba Kengaku," we will deliver the strengths and appeal of listed companies, which are difficult to convey through numbers and documents alone, to individual investors from an on-site perspective. Action Learning Co., Ltd. has always been committed to disseminating information with the aim of expanding the base of individual investors, and this channel will also be developed as part of that effort.

■ The First Episode of Hineken's Genba Kengaku

Hineken's Genba Kengaku [TES Holdings (5074)] ~ Kyushu 3 Business Sites Tour Edition ~

https://youtu.be/9aJ0Lm1Thug

■ Ken Hineken Profile

Born in Osaka on August 23, 1979 (Showa 54). After graduating from Kyoto University's Faculty of Education, he joined Deloitte Touche Tohmatsu. As a certified public accountant, he checked the financial statements of listed companies and worked to protect investors, but realized that many individual investors were making dangerous investments without reading financial statements at all. With the desire to "nurture wise individual investors who have acquired correct knowledge about financial statements," he established Action Learning. The YouTube channel "Certified Public Accountant Hineken's Stock Investment Channel" (youtube.com/@hineken), which explains companies' performance figures, has over 105,000 subscribers (as of January 24, 2025). Furthermore, from 2024, he opened the YouTube channel "Listed Company IR Video Channel" (youtube.com/@IR_movie) and provides support for clearly conveying the business overview and appeal of listed companies.

■ Company Overview

Name: Action Learning Co., Ltd.

Address: M's Building 3F, 316 Demiyama-cho, Nakagyo-ku, Kyoto City, Kyoto Prefecture 604-8155

Representative: Ken Hineken, Representative Director

Established: November 2004

Business Activities: Investment education, provision of investment information tools, IR support for listed companies.

URL: https://actionlearning.co.jp/