Launch of 'SmartPlate Cloud', a Cloud Management Service for NFC Tags
Aquabit Spirals has launched 'SmartPlate Cloud', a SaaS platform for managing NFC tags. It enables remote bulk updates of destination URLs without physical rewriting and provides data analytics for physical touchpoints.
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- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 23, 2026 at 13:24 (1h 52m after Collected)
Aquabit Spirals Inc. (Minato-ku, Tokyo; Representative Director and CEO: Tomohiro Hagiwara; hereinafter "our company") has launched the provision of "SmartPlate Cloud", a SaaS-type platform capable of centrally managing NFC tags on the cloud.
Background
To date, our company has provided "SmartPlate", an information delivery device utilizing NFC tags. SmartPlate is an NFC-type information delivery device that directly launches web content, applications, payment pages, etc., simply by tapping a smartphone over it. It is utilized in a wide range of fields, including commercial facilities, tourist destinations, transportation, and municipal initiatives.
Previously, management tools for SmartPlate were primarily provided for individual projects. However, with the expanding utilization of NFC, there has been a growing need for a "management infrastructure that anyone can easily operate."
Furthermore, in conventional standard NFC operations, physically rewriting the tags using a dedicated writer app is required to change the destination URL. When updating NFC tags installed across multiple locations, on-site work is required, posing a challenge where time and costs are incurred every time an initiative changes.
Therefore, our company renewed our existing SmartPlate operational infrastructure as a SaaS and launched "SmartPlate Cloud" as a cloud service available to anyone.
Features of SmartPlate Cloud
SmartPlate Cloud adopts a mechanism where only a fixed URL is written to the NFC tag, and the actual destination is managed on the cloud side.
This achieves the following:
Remote Bulk Change of Destinations
Destination URLs across multiple locations can be immediately changed from the cloud without physical tag rewriting. It enables rapid responses for limited-time initiatives and campaign switches.
Visualization of Real Access Data
Access status can be monitored per plate or per content, enabling continuous analysis of data from physical touchpoints. This can be utilized as a basis for judging how to improve initiatives.
High Connectivity via Parameters and API Integration
Plate IDs and access information can be linked to external systems. This realizes integrated operations with CRM, membership platforms, MaaS, point systems, and more.
Additional Features
This service goes beyond mere destination management and is equipped as standard with the various convenient features previously provided by SmartPlate.
[Standard Features of SmartPlate Cloud]
- Conditional delivery based on language and OS
- Conditional delivery based on time and day of the week
- Landing page generation function with multiple flow paths
- Hierarchical management by location or application unit
Etc.
[SmartPlate Use Cases]
1. Multi-language Digital Guide Initiative in a Large Commercial Complex
At the large commercial complex "Sunshine City", up-to-date seasonal information is delivered via a tile-style landing page from SmartPlates installed throughout the building. Furthermore, it supports multi-language displays such as Japanese, English, Chinese, and Korean, according to the smartphone's language settings.
Effects:
- Digital provision of facility information to visitors
- Enhancement of inbound guidance through multi-language support
Case study page: https://spirals.co.jp/casestudy/sunshine
2. Digital Information Delivery Initiative in Hotel Guest Rooms
At "toggle hotel suidobashi", operated by the Saison Realty Group, facility guides and local information are delivered from SmartPlates installed in the guest rooms. It is also utilized as a system allowing guests to make inquiries to the front desk or perform check-out directly from their rooms.
Effects:
- Provision of facility information via guests' smartphones
- Reduction of front desk inquiry handling
- Streamlining of check-out procedures
Case study page: https://spirals.co.jp/casestudy/toggle
3. Information Delivery and Marketing Utilization for Exhibition Booth Visitors
At Lenovo's exhibition booth, a system was provided allowing visitors to access product information pages from card-type SmartPlates distributed to them. It was utilized as a pathway connecting physical touchpoints at the exhibition to online marketing.
Effects:
- Digitizing touchpoints with exhibition visitors
- Utilization for post-exhibition marketing initiatives
Case study page: https://spirals.co.jp/casestudy/lenovo
Expected Effects
By introducing SmartPlate Cloud, the following effects are expected:
- Reduction of operational costs by eliminating physical tag rewriting tasks
- Strengthening governance through integrated management of multi-location initiatives
- Improved agility by immediately reflecting initiative changes
- Continuous improvement through the accumulation and utilization of physical touchpoint data
- Advancement of initiatives through integration with external systems
Through this, it serves as a digital touchpoint allowing for the continuous operation and improvement of NFC.
Background
To date, our company has provided "SmartPlate", an information delivery device utilizing NFC tags. SmartPlate is an NFC-type information delivery device that directly launches web content, applications, payment pages, etc., simply by tapping a smartphone over it. It is utilized in a wide range of fields, including commercial facilities, tourist destinations, transportation, and municipal initiatives.
Previously, management tools for SmartPlate were primarily provided for individual projects. However, with the expanding utilization of NFC, there has been a growing need for a "management infrastructure that anyone can easily operate."
Furthermore, in conventional standard NFC operations, physically rewriting the tags using a dedicated writer app is required to change the destination URL. When updating NFC tags installed across multiple locations, on-site work is required, posing a challenge where time and costs are incurred every time an initiative changes.
Therefore, our company renewed our existing SmartPlate operational infrastructure as a SaaS and launched "SmartPlate Cloud" as a cloud service available to anyone.
Features of SmartPlate Cloud
SmartPlate Cloud adopts a mechanism where only a fixed URL is written to the NFC tag, and the actual destination is managed on the cloud side.
This achieves the following:
Remote Bulk Change of Destinations
Destination URLs across multiple locations can be immediately changed from the cloud without physical tag rewriting. It enables rapid responses for limited-time initiatives and campaign switches.
Visualization of Real Access Data
Access status can be monitored per plate or per content, enabling continuous analysis of data from physical touchpoints. This can be utilized as a basis for judging how to improve initiatives.
High Connectivity via Parameters and API Integration
Plate IDs and access information can be linked to external systems. This realizes integrated operations with CRM, membership platforms, MaaS, point systems, and more.
Additional Features
This service goes beyond mere destination management and is equipped as standard with the various convenient features previously provided by SmartPlate.
[Standard Features of SmartPlate Cloud]
- Conditional delivery based on language and OS
- Conditional delivery based on time and day of the week
- Landing page generation function with multiple flow paths
- Hierarchical management by location or application unit
Etc.
[SmartPlate Use Cases]
1. Multi-language Digital Guide Initiative in a Large Commercial Complex
At the large commercial complex "Sunshine City", up-to-date seasonal information is delivered via a tile-style landing page from SmartPlates installed throughout the building. Furthermore, it supports multi-language displays such as Japanese, English, Chinese, and Korean, according to the smartphone's language settings.
Effects:
- Digital provision of facility information to visitors
- Enhancement of inbound guidance through multi-language support
Case study page: https://spirals.co.jp/casestudy/sunshine
2. Digital Information Delivery Initiative in Hotel Guest Rooms
At "toggle hotel suidobashi", operated by the Saison Realty Group, facility guides and local information are delivered from SmartPlates installed in the guest rooms. It is also utilized as a system allowing guests to make inquiries to the front desk or perform check-out directly from their rooms.
Effects:
- Provision of facility information via guests' smartphones
- Reduction of front desk inquiry handling
- Streamlining of check-out procedures
Case study page: https://spirals.co.jp/casestudy/toggle
3. Information Delivery and Marketing Utilization for Exhibition Booth Visitors
At Lenovo's exhibition booth, a system was provided allowing visitors to access product information pages from card-type SmartPlates distributed to them. It was utilized as a pathway connecting physical touchpoints at the exhibition to online marketing.
Effects:
- Digitizing touchpoints with exhibition visitors
- Utilization for post-exhibition marketing initiatives
Case study page: https://spirals.co.jp/casestudy/lenovo
Expected Effects
By introducing SmartPlate Cloud, the following effects are expected:
- Reduction of operational costs by eliminating physical tag rewriting tasks
- Strengthening governance through integrated management of multi-location initiatives
- Improved agility by immediately reflecting initiative changes
- Continuous improvement through the accumulation and utilization of physical touchpoint data
- Advancement of initiatives through integration with external systems
Through this, it serves as a digital touchpoint allowing for the continuous operation and improvement of NFC.