Create "One-of-a-Kind My Figures" with Resin Clay and Color Parts: "Claytive!" Launches July 27, 2026 (Mon)

Agatsuma Co., Ltd. (Tokyo/President and CEO: Masanobu Toyosho/Capital: 40 million yen), a toy manufacturer, will launch "Claytive!" on July 27, 2026 (Mon) at toy specialty stores, department stores, toy sections of mass retailers, discount stores, and online shops nationwide.

Official Website: https://www.agatsuma.co.jp/special/sanrio/claytive/

Sanrio characters are now available for "Claytive!". "Claytive!" is a craft kit that allows users to easily create figures of Sanrio characters by sandwiching clay in a mold.

Fine details like eyes can be added by simply inserting pre-painted parts, enabling even beginners to faithfully recreate character features. The mold is detachable for easy cleaning, and using resin clay helps prevent cracking and deformation for a beautiful finish.

Once completed, figures can be displayed on the included base, and can be further customized with decorations and colors to create unique original figures. They are also portable, making them perfect for "oshi-katsu" (fan activities) on the go. This is a must-have item that offers a captivating craft experience for "kidults" who are adults with a childlike heart.

*What is "Kidult"? A coined word combining "kids" and "adult," referring to adults who retain a childlike spirit.

Product Description & Features

● This is the Claytive! series, which allows you to create Sanrio character clay figures by sandwiching resin clay in a mold.

● The mold can be disassembled into three parts, making it easy to remove the molded clay and preventing it from easily collapsing.

● Fine details such as eyes can be expressed by simply inserting pre-painted plastic parts. Guides are provided for insertion points, allowing for easy attachment.

● After finishing, the figures can be displayed on the included base.

● Made with resin clay, it is characterized by resistance to cracking and deformation when completely dried over 2-3 days. It can also be carried in a pouch, allowing you to enjoy "oshi-katsu" even when out and about.

● You can freely customize and create your own original figures through decoration, painting, and coloring.

● A key detail is the process of carefully smoothing out any excess clay that squeezes out of the mold with a spatula. This extra step significantly enhances the finished product's beauty, making it an appealing feature that adults can get absorbed in.

Product Overview

Product Name: "Claytive!"

Price: 1,980 yen each (tax included)

Release Date: July 27, 2026 (Mon)

Target Age: 15 years and older

Number of Types: 3 types in total (Hello Kitty, My Melody, Kuromi)

Product Size: <Hello Kitty> W8540 x H760 x D2035 (mm)

: <My Melody> W8043 x H6570 x D240 (mm)

: <Kuromi> W7550 x H7062 x D2044 (mm)

Package Size: W130125 x H195190 x D4035 (mm)

Set Contents:

<Hello Kitty>: White clay x3, Blue clay x1, Color parts x1, Spatula x1, Base x1, Pick x1, Mold A x1, Mold B x1, Mold C x1, Instruction Manual x1

<My Melody>: White clay x1, Pink clay x2, Color parts x1, Spatula x1, Base x1, Pick x1, Mold A x1, Mold B x1, Mold C x1, Instruction Manual x1

<Kuromi>: White clay x1, Gray clay x2, Color parts x1, Spatula x1, Base x1, Pick x1, Mold A x1, Mold B x1, Mold C x1, Instruction Manual x1

≪About "Yumeiku"≫

Agatsuma Co., Ltd. has established "Yumeiku" (Dream Cultivation) as its new corporate philosophy with the theme "Cultivating the future with the power to dream." Through play, the company promotes three "Yumeiku" actions: "For Safety," "For Everyone," and "For the Community."

Sales Distributor: Agatsuma Co., Ltd.

Homepage: https://www.agatsuma.co.jp/

Inquiries: Agatsuma Co., Ltd., Marketing Department, Marketing Division, 03-5820-1172