【Latest 2026! Mother's Day Survey】Mother-Child Relationship Survey & Top 10 Celebrities High Schoolers Want as Their Mother!

For 30 years, ING Co., Ltd., which provides marketing and promotion support specializing in teens, conducted a trend survey among trend-sensitive male and female high school students in Kanto. Based on the collected data, Shibuya Trend Research, reflecting the real voices of INGteens high school members operating from Shibuya, presents the most realistic and up-to-date high school student trends.

The theme of this survey is 'Mother's Day.'

First, here are the survey results for 'What have you actually given as a gift for Mother's Day?'

❚ What have you actually given as a gift for Mother's Day?

1st Place: Flowers (14.4%)
2nd Place: Letters (10.8%)
3rd Place: Handkerchiefs (9.5%)
4th Place: Hand cream (9.2%)
5th Place: Cakes (7.6%)
6th Place: Homemade dishes (7.3%)
7th Place: Shoulder massage tickets (6.8%)
8th Place: Cosmetics (6.5%)
9th Place: Accessories (5.1%)
10th Place: Gift cards (4.1%)

*Multiple answers allowed

'Flowers' were chosen as the top gift for the fourth consecutive year. The custom of expressing gratitude to mothers with flowers seems to remain a classic among Reiwa-era high school students. 'Letters' ranked second. Currently, a handmade and decoration culture, such as 'sticker books' and 'JK notebooks,' is re-emerging among high school students. Along with this, an increasing number of high school students are not relying on commercially available cards but are adding 'one-of-a-kind message cards' that they have cutely decorated themselves. 'Handkerchiefs' were chosen for third place. The ease of choosing designs according to the recipient's preference, from aspiring brand items to character goods, seems to be a popular point.

Next, here are the survey results for 'Budget for Mother's Day gifts.'

❚ What is the budget for Mother's Day gifts?

¥0 (No plans to buy) (12.0%)
Less than ¥1,000 (8.0%)
¥1,000 or more to less than ¥2,000 (13.0%)
¥2,000 or more to less than ¥3,000 (18.0%)
¥3,000 or more to less than ¥5,000 (22.0%)
¥5,000 or more to less than ¥10,000 (20.0%)
¥10,000 or more (7.0%)

The most common budget was '¥3,000 to ¥5,000.' In last year's survey, '¥2,000 to ¥3,000' was the most common, but since there has been no significant change in the items being chosen (flowers, handkerchiefs, etc.), it is thought that recent price hikes are reflected in high school students' gift budgets. Also, a certain number of students spend over ¥5,000, showing a commendable attitude of trying to express gratitude by saving from part-time job earnings or allowances. In addition, efficiency-oriented high school students who choose practical gifts such as 'gift cards' and 'digital gifts' that allow recipients to freely choose what they like were also noticeable.

Next, here are the survey results for 'Celebrities high school students want as their mother.'

❚ Who are the celebrities high school students want as their mother?

1st Place: Kanna Hashimoto (8.2%)
2nd Place: Keiko Kitagawa (7.3%)
3rd Place: Chanmina (6.4%)
4th Place: Nozomi Tsuji (5.5%)
5th Place: Asako Ito (4.5%)
6th Place: Haruka Ayase (3.6%)
6th Place: Chinatsu Wakatsuki (3.6%)
6th Place: Masami Nagasawa (3.6%)
9th Place: Michopa (2.7%)
9th Place: Satomi Ishihara (2.7%)

*Multiple answers allowed

'Kanna Hashimoto' ranked first for the second consecutive year. The most common expectation was for her beauty, with comments like, 'I'd probably be cute genetically' (3rd-year high school girl). Also, her approachable and cheerful personality seems to support her unwavering popularity, with comments such as, 'She seems funny and the atmosphere at home would always be bright' (1st-year high school boy) and 'She'd laugh with me even at silly things' (2nd-year high school girl). 'Keiko Kitagawa,' who tied for first place last year, was chosen for second. Comments like, 'You can tell she cares for her children' (3rd-year high school girl) and 'She's good at looking after others and would firmly scold me for wrongdoings' (1st-year high school girl) were seen, indicating that her dignified appearance on TV and social media as a mother of two, and her loving daily life, garnered significant support. 'Chanmina,' who also topped the 'Celebrities I want as my boss' survey, appeared in third place. Opinions such as, 'I respected her as an artist, but after giving birth, I feel she's even cooler as a woman' (1st-year high school girl) and 'She seems to respect individuality' (3rd-year high school boy) were received. An increasing number of high school students are attracted to her strong way of life as an individual and her humanity that values diversity.

Next, we asked about Reiwa-era 'common experiences with mothers.'

❚ Please tell us about common experiences with mothers.

In daily life
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