Sanipak Japan Permanently Launches Point Program via LINKFUN, Advancing Data-Driven and Sustainable Fan Engagement

Iridge Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Kentaro Oda; TSE Growth: 3917; hereinafter "Iridge") and its consolidated subsidiary Qoil Co., Ltd. (Pronounced: Coil; Headquarters: Minato-ku, Tokyo; President & CEO: Hiroshi Yamashita; hereinafter "Qoil"), which operates communication design services for marketing, announce their support for Sanipak Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Mitsuharu Inoue; hereinafter "Sanipak Japan") in launching the 'Sanipak Point Program' on Thursday, June 18, 2026.

This initiative leverages 'LINKFUN,' a LINE-based promotional and customer engagement tool provided by both companies, to transition from annual time-limited campaigns to a permanent point program. This shift aims to create ongoing customer touchpoints beyond one-off promotional efforts.

Evolving to a Permanent Program: Advancing Data-Driven and Sustainable Fan Engagement

By transitioning to this program, users can now accumulate points anytime they purchase Sanipak Japan products, regardless of season or timing. Based on accumulated points, users can repeatedly enter prize draws from a wide range of reward options.

The greatest advantage of making the program permanent is the continuous accumulation of participation data, forming a foundation for data-driven analysis. This enables the analysis of medium- to long-term purchasing trends that were previously difficult to capture during isolated campaigns, allowing for optimized communication tailored to each user’s purchase cycle and preferences. Additionally, from an operational standpoint, the program reduces the workload for sales staff and retailers associated with distributing, managing, and removing in-store promotional materials during time-limited campaigns, supporting more sustainable campaign execution.

Going forward, the companies plan to utilize detailed purchase data collected through the program to inform new product development and implement one-to-one marketing strategies. Iridge and Qoil aim to support the creation of a sustainable marketing infrastructure through the integration of digital and physical experiences via 'LINKFUN,' contributing to long-term business growth for client companies.

Overview of the 'Sanipak Point Program'

The 'Sanipak Point Program' allows users to earn points by scanning product barcodes and purchase receipts through a dedicated LINE mini-app. Building on the success and strong user support of a limited-time campaign conducted annually from 2022 to 2025, the program will evolve into a long-awaited permanent offering starting this year. This enables users to accumulate points at their own pace and redeem rewards at their preferred timing. The prize lineup includes exclusive original goods featuring Cinnamoroll, Sanipak’s official supporter ambassador, collaborative pouches with Sanipak’s official character Kamome no Sunny, the latest home appliances, and 'Eraberu Pay,' offering a luxurious and enjoyable selection.

2026 Program Period

Receipt Submission Period (Receipt Validity): Thursday, June 18, 2026 – Tuesday, March 23, 2027

Prize Application Period: Thursday, June 18, 2026 – Wednesday, March 31, 2027

* Maintenance Period: Thursday, April 1, 2027 – Wednesday, April 7, 2027, after which the program will continue into subsequent years

Eligible Products

Points are earned on all Sanipak products, including garbage bags, food storage bags, checkout bags, poly bags, and drainage bags, as follows:

- 'Nioiwaina (SS01)': 3 points per receipt

- Other 'Nioiwaina Deodorizing Poly Bags' (excluding SS01): 2 points per receipt

- All other regular Sanipak products: 1 point per receipt

Main Prizes

Rewards range from 2-point to 30-point tiers, including 'Eraberu Pay,' original Cinnamoroll merchandise, collaborative pouches with Kamome no Sunny, and the latest home appliances

How to Participate

Add the official Sanipak LINE account as a friend, then photograph and upload your receipt along with the product barcode

URL

https://www.sanipak.jp/pointprogram.html

* For detailed information, terms and conditions, and other details, please visit the website above

About LINKFUN

'LINKFUN' is a promotional and customer engagement tool that enables businesses and users to connect via a LINE mini-app, easily running campaigns and ongoing loyalty programs both online and offline, while also enabling user analysis. From a promotional perspective, it supports sales growth through must-buy campaigns, data-driven performance measurement, retail negotiation opportunities, and campaign digital transformation via LINE mini-apps. From a CRM perspective, it promotes fan engagement, customer visualization through behavioral data collection and analysis, and enhanced customer experience.

Key Features: Must-buy campaigns, stamp card campaigns, instant wins, point issuance via QR code scanning, point issuance via content clicks, segmented LINE messaging

Optional Features: Point issuance for answering surveys or quizzes, point issuance for posting reviews, point management functionality

https://www.qoil.co.jp/linkfun/

Iridge Co., Ltd.

Iridge Co., Ltd. drives digital transformation in retail tech, fintech, and MaaS by supporting businesses in OMO (Online Merges with Offline) through smartphone applications. The company offers products with over 100 million monthly active users, including the 'APPBOX' app business platform, and provides end-to-end support from strategy and development to marketing through collaboration with its group company Qoil.
https://iridge.jp/

Qoil Co., Ltd.

Love, humor, passion.
"A purpose-driven company that partners with mission-driven enterprises."

Qoil envisions the ideal form of communication to support clients' business growth, serving as an 'implementation-focused marketing production company' that accompanies clients from strategy design through planning and execution. By turning imagination into hypotheses, engaging in dialogue, and continuously refining thinking, Qoil helps clients envision a holistic business strategy beyond isolated campaigns, driving essential problem-solving with deep ownership.
https://www.qoil.co.jp/