Qoil Supports "Yodo Egg Hikari" 50th Anniversary Sales Promotion: From LINE Account Setup to Customer Cultivation with LINKFUN
Key facts
- Qoil Supports "Yodo Egg Hikari" 50th Anniversary Sales Promotion: From LINE Account Setup to Customer Cultivation with LINKFUN
- Qoil Inc. has provided production and system support for the digital sales promotion of Nippon Nosan Kogyo's "Yodo Egg Hikari" brand egg's 50th anniversary campaign. The initiative includes support for setting up a LINE official account and utilizing the sales promotion and customer cultivation tool "LINKFUN" to foster customer engagement and revitalize in-store sales.
- Source: PR Times
- Date: June 11, 2026
Direct answer
Qoil Inc. has provided production and system support for the digital sales promotion of Nippon Nosan Kogyo's "Yodo Egg Hikari" brand egg's 50th anniversary campaign. The initiative includes support for setting up a LINE official account and utilizing the sales promotion and customer cultivation tool "LINKFUN" to foster customer engagement and revitalize in-store sales.
- Citation
- Qoil Supports "Yodo Egg Hikari" 50th Anniversary Sales Promotion: From LINE Account Setup to Customer Cultivation with LINKFUN (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
Qoil Inc. has provided production and system support for the digital sales promotion of Nippon Nosan Kogyo's "Yodo Egg Hikari" brand egg's 50th anniversary campaign. The initiative includes support for setting up a LINE official account and utilizing the sales promotion and customer cultivation tool "LINKFUN" to foster customer engagement and revitalize in-store sales.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 11:00
- 🔍 Collected: June 11, 2026 at 11:25 (25 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 18:15 (30h 50m after Collected)
Qoil Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Koji Yamashita), a consolidated subsidiary of iRidge Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Kentaro Oda; Tokyo Stock Exchange Growth: 3917; hereinafter "iRidge") that develops marketing communication design business, announces that it has provided production and system support for the digital sales promotion of Nippon Nosan Kogyo Co., Ltd.'s brand egg "Yodo Egg Hikari" 50th anniversary campaign.
Background and Objectives
"Yodo Egg Hikari," born in 1976, is a long-established brand characterized by its 3.5 times richer flavor*1 and has been loved by many consumers for years. To celebrate its 50th anniversary, a campaign was planned to express gratitude to its customers. In response, Qoil proposed a sales promotion measure that simultaneously achieves "building medium-to-long-term customer touchpoints" and "revitalizing store sales by driving traffic to stores," aiming to further boost the brand's growth for the next 50 years. This initiative plays a role in converting mass advertising awareness into concrete purchases, and Qoil is responsible for everything from creating new customer touchpoints using digital tools to providing sales promotion systems.
*1) Survey by Ajikakori Strategy Laboratory Inc. (comparison with the average value of general eggs)
Qoil's Support Details
- Support for LINE Official Account Setup and Pre-Campaign Customer Acquisition
To lower the barrier to account creation, Qoil provided comprehensive support from initial setup to building the account infrastructure for the campaign. Prior to the campaign's launch, advertising measures were implemented to acquire LINE friends, establishing customer touchpoints that form the foundation for continuous digital sales promotion.
- Driving Purchases Using "LINKFUN," a Sales Promotion and Customer Cultivation Tool
The main initiative, the "Yodo Egg Hikari 50th Anniversary Cashback Campaign," launched on June 1st, incorporates "LINKFUN," a sales promotion and customer cultivation tool provided by Qoil. This system allows users to win up to 6,000 yen in "EraberuPay" by uploading receipts of purchases of eligible products totaling 300 yen or more (tax included) via LINE. By converting brand awareness generated through mass advertising into actual sales through an easy receipt submission system, the campaign contributes to driving traffic to retailers and revitalizing in-store sales.
Qoil will continue to contribute to solving marketing challenges such as "in-store measures" and "building customer touchpoints" faced by manufacturers and retailers through integrated promotion support that combines digital and real-world elements.
"Yodo Egg Hikari 50th Anniversary Cashback Campaign" Overview
Application Period
1st Round: June 1, 2026 (Mon) 12:00 PM - June 30, 2026 (Tue) 11:59 PM
2nd Round: July 1, 2026 (Wed) 0:00 AM - July 31, 2026 (Fri) 11:59 PM
*Receipt Valid Period: June 1, 2026 (Mon) - July 31, 2026 (Fri)
Eligible Products
Yodo Egg Hikari 6-pack
Yodo Egg Hikari Free-Range 6-pack
Yodo Egg Hikari 6-pack + 2 bonus eggs
Details
Submit images of receipts for purchases of eligible products totaling 300 yen or more (tax included) and product barcodes via LINE to apply. You can receive a cashback of up to 6,000 yen in "EraberuPay" depending on the receipt amount.
How to Apply
Add the official "Yodo Egg Hikari" account as a friend on LINE, then photograph and upload the receipt for your purchase of eligible products and the product barcode to apply.
URL
https://yodoran-lp.stamp.iridgeapp.com/
*Please check the above site for details on each item and application terms and conditions.
Project Members
Project Manager: Yuichi Torimoto
Business Producer: Tetsuyasu Iwasa
Communication Planner: Yoshimine Baba
Director: Masayoshi Yamamoto
Designers: Hiroko Matsui, Eriko Takizawa
Technical Cooperation: Motohiro Ueki (iRidge)
About LINKFUN
"LINKFUN" is a sales promotion and customer cultivation tool that connects companies and users via LINE Mini App. It enables easy implementation of campaigns and continuous loyalty programs, both online and offline, and allows for user analysis. From a sales promotion perspective, it drives sales increases through must-buy campaigns, measures effectiveness through data, creates opportunities for distribution negotiations, and facilitates campaign DX via LINE Mini App. From a CRM perspective, it promotes fan engagement, visualizes customers through collection and analysis of behavioral data, and enhances the customer experience.
- Main Features: Must-buy campaigns, stamp card campaigns, instant win, point rewards for QR code scans, point rewards for content clicks, segmented LINE message delivery
- Optional Features: Point rewards for answering surveys and quizzes, point rewards for posting reviews, point management function
https://www.qoil.co.jp/linkfun/
iRidge Inc.
iRidge Inc. promotes DX in areas such as retail tech, fintech, and MaaS, centered on supporting companies' OMO (Online Merges with Offline) initiatives using smartphone apps. In addition to providing products with over 100 million monthly active users, including the app business platform "APPBOX," it supports everything from strategy planning to development and marketing measures through business production in collaboration with its group company, Qoil.
https://iridge.jp/
Qoil Inc.
With love, humor, and passion.
"A "Passion-Driven" Company Partnering with Purposeful Businesses"
At Qoil, we are an "Implementation-Oriented Marketing Produce Company" that partners with clients to realize their business growth by envisioning the ideal state of communication and providing one-stop support from strategy design to planning and execution. We formulate hypotheses from imagination, engage in dialogue, and update our thinking. Through this process, we depict the overall business picture beyond single-shot measures and lead to fundamental problem-solving with an overwhelming sense of ownership.
https://www.qoil.co.jp/
Background and Objectives
"Yodo Egg Hikari," born in 1976, is a long-established brand characterized by its 3.5 times richer flavor*1 and has been loved by many consumers for years. To celebrate its 50th anniversary, a campaign was planned to express gratitude to its customers. In response, Qoil proposed a sales promotion measure that simultaneously achieves "building medium-to-long-term customer touchpoints" and "revitalizing store sales by driving traffic to stores," aiming to further boost the brand's growth for the next 50 years. This initiative plays a role in converting mass advertising awareness into concrete purchases, and Qoil is responsible for everything from creating new customer touchpoints using digital tools to providing sales promotion systems.
*1) Survey by Ajikakori Strategy Laboratory Inc. (comparison with the average value of general eggs)
Qoil's Support Details
- Support for LINE Official Account Setup and Pre-Campaign Customer Acquisition
To lower the barrier to account creation, Qoil provided comprehensive support from initial setup to building the account infrastructure for the campaign. Prior to the campaign's launch, advertising measures were implemented to acquire LINE friends, establishing customer touchpoints that form the foundation for continuous digital sales promotion.
- Driving Purchases Using "LINKFUN," a Sales Promotion and Customer Cultivation Tool
The main initiative, the "Yodo Egg Hikari 50th Anniversary Cashback Campaign," launched on June 1st, incorporates "LINKFUN," a sales promotion and customer cultivation tool provided by Qoil. This system allows users to win up to 6,000 yen in "EraberuPay" by uploading receipts of purchases of eligible products totaling 300 yen or more (tax included) via LINE. By converting brand awareness generated through mass advertising into actual sales through an easy receipt submission system, the campaign contributes to driving traffic to retailers and revitalizing in-store sales.
Qoil will continue to contribute to solving marketing challenges such as "in-store measures" and "building customer touchpoints" faced by manufacturers and retailers through integrated promotion support that combines digital and real-world elements.
"Yodo Egg Hikari 50th Anniversary Cashback Campaign" Overview
Application Period
1st Round: June 1, 2026 (Mon) 12:00 PM - June 30, 2026 (Tue) 11:59 PM
2nd Round: July 1, 2026 (Wed) 0:00 AM - July 31, 2026 (Fri) 11:59 PM
*Receipt Valid Period: June 1, 2026 (Mon) - July 31, 2026 (Fri)
Eligible Products
Yodo Egg Hikari 6-pack
Yodo Egg Hikari Free-Range 6-pack
Yodo Egg Hikari 6-pack + 2 bonus eggs
Details
Submit images of receipts for purchases of eligible products totaling 300 yen or more (tax included) and product barcodes via LINE to apply. You can receive a cashback of up to 6,000 yen in "EraberuPay" depending on the receipt amount.
How to Apply
Add the official "Yodo Egg Hikari" account as a friend on LINE, then photograph and upload the receipt for your purchase of eligible products and the product barcode to apply.
URL
https://yodoran-lp.stamp.iridgeapp.com/
*Please check the above site for details on each item and application terms and conditions.
Project Members
Project Manager: Yuichi Torimoto
Business Producer: Tetsuyasu Iwasa
Communication Planner: Yoshimine Baba
Director: Masayoshi Yamamoto
Designers: Hiroko Matsui, Eriko Takizawa
Technical Cooperation: Motohiro Ueki (iRidge)
About LINKFUN
"LINKFUN" is a sales promotion and customer cultivation tool that connects companies and users via LINE Mini App. It enables easy implementation of campaigns and continuous loyalty programs, both online and offline, and allows for user analysis. From a sales promotion perspective, it drives sales increases through must-buy campaigns, measures effectiveness through data, creates opportunities for distribution negotiations, and facilitates campaign DX via LINE Mini App. From a CRM perspective, it promotes fan engagement, visualizes customers through collection and analysis of behavioral data, and enhances the customer experience.
- Main Features: Must-buy campaigns, stamp card campaigns, instant win, point rewards for QR code scans, point rewards for content clicks, segmented LINE message delivery
- Optional Features: Point rewards for answering surveys and quizzes, point rewards for posting reviews, point management function
https://www.qoil.co.jp/linkfun/
iRidge Inc.
iRidge Inc. promotes DX in areas such as retail tech, fintech, and MaaS, centered on supporting companies' OMO (Online Merges with Offline) initiatives using smartphone apps. In addition to providing products with over 100 million monthly active users, including the app business platform "APPBOX," it supports everything from strategy planning to development and marketing measures through business production in collaboration with its group company, Qoil.
https://iridge.jp/
Qoil Inc.
With love, humor, and passion.
"A "Passion-Driven" Company Partnering with Purposeful Businesses"
At Qoil, we are an "Implementation-Oriented Marketing Produce Company" that partners with clients to realize their business growth by envisioning the ideal state of communication and providing one-stop support from strategy design to planning and execution. We formulate hypotheses from imagination, engage in dialogue, and update our thinking. Through this process, we depict the overall business picture beyond single-shot measures and lead to fundamental problem-solving with an overwhelming sense of ownership.
https://www.qoil.co.jp/
FAQ
What is happening for the "Yodo Egg Hikari" 50th anniversary campaign?
Qoil Inc. is providing digital sales promotion production and system support, including setting up a LINE official account and running a cashback campaign using the "LINKFUN" tool.
What are Qoil Inc.'s strengths?
Their strengths lie in marketing support that integrates digital and real-world elements, particularly in building and cultivating customer touchpoints using LINE, and providing their proprietary sales promotion tool, "LINKFUN."
What is the objective of this campaign?
To express gratitude to customers on the occasion of the 50th anniversary, aiming for further brand growth by building medium-to-long-term customer touchpoints and revitalizing in-store sales.
What kind of tool is "LINKFUN"?
"LINKFUN" is a sales promotion and customer cultivation tool that connects companies and users via LINE Mini App, enabling campaign execution, customer development, and user analysis.
What is the benefit of the campaign?
By submitting receipts for purchases of eligible products over 300 yen via LINE, participants can receive a cashback of up to 6,000 yen in "EraberuPay."