Latest Survey: What is the Most Rapidly Increasing 'Trouble at the Register' with Store Membership Cards Compared to Last Year?

A survey by iRidge reveals that while consumers increasingly prefer app-based membership cards, they are also becoming less tolerant of poor user experiences, with slow performance and payment errors at the register being major reasons for app deletion.
Survey ReportNQ 95/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 20, 2026 at 20:00
  • 🔍 Collected: May 20, 2026 at 11:31
  • 🤖 AI Analyzed: May 22, 2026 at 15:03 (51h 31m after Collected)
iRidge Co., Ltd., which has over 300 achievements in OMO app development and marketing support for businesses, conducted a survey on 'App Membership Cards' with 257 individuals aged 15-69. The survey highlights a growing preference for app-based memberships. However, it also reveals new 'troubles at the register' and strict criteria for app uninstallation. Key findings show that while the number of users who will only create a membership if it's an app is increasing, about half of users uninstall apps due to slow startup or poor 'time performance'. The most rapidly increasing complaint year-over-year was errors during payment or point processing, which rose from 19% to 27%, indicating a new UX stress point as daily usage grows.

FAQ

What is the main trend regarding store membership cards?

Consumers are increasingly preferring app-based membership cards over physical ones, with the number of people willing to sign up specifically for an app version growing year after year.

What are the main reasons people uninstall membership card apps?

The top reason is no longer visiting the store (57%), but a significant portion (49%) uninstall due to app performance issues like slow startup, difficult login, or poor usability.

What is the most rapidly increasing 'trouble at the register' for app users?

The most rapidly increasing complaint is experiencing errors during payment, point awarding, or coupon processing, which grew from 19% to 27% year-over-year.

Have there been any improvements in the user experience at the register?

Yes, complaints about needing multiple scans for points and payment have decreased from 24% to 19%, suggesting that improvements like POS system integration and unified barcodes are taking effect.

What is the key takeaway for businesses offering app-based membership cards?

Businesses must continuously improve their app's UI/UX to provide a stress-free experience. Simply releasing an app is not enough; ongoing optimization is crucial for customer retention and increasing LTV (Lifetime Value).

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