Iridge and Qoil Support Rebranding of Yomiuri Shimbun's Educational Article Database "Yomidas School"

Key Visual Iridge Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Kentaro Oda; Tokyo Stock Exchange Growth: 3917; hereinafter "Iridge") and its consolidated subsidiary Qoil Inc. (pronounced: Coil; Headquarters: Minato-ku, Tokyo; Representative Director and President: Hirofumi Yamashita; hereinafter "Qoil"), which develops communication design businesses related to marketing, announce that they have supported the rebranding and production of sales tools for "Yomidas School," an article database for educational institutions provided by The Yomiuri Shimbun Holdings (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Akitoshi Muraoka; hereinafter "Yomiuri Shimbun"). This project is an initiative through the consortium "YOMIURI BRAND STUDIO" (https://brandstudio.jp/) in which Iridge and Qoil participate. Background and Challenges: New Value Proposition in Educational Settings with Widespread Digital Teaching Materials Yomidas School is an online article database for elementary, junior high, and high schools that allows text searches of Yomiuri Shimbun articles, from the latest news to past articles. From April 2026, paper data from "Yomiuri KODOMO Shimbun" and "Yomiuri Junior High and High School Shimbun" will be added, bringing the total number of recorded articles to approximately 9.5 million in Japanese and English combined. With an annual increase of about 220,000 articles, it is evolving into a unique learning tool that expands the scope of learning. Along with this enhancement of convenience, there was a need for new promotional tools for Yomiuri Shimbun's sales representatives to propose to educational institutions. In educational settings where many digital teaching materials are already widespread, an essential value proposition that goes beyond mere functional introduction is indispensable to promote adoption. Delivering optimized messages tailored to the needs of each organization and person involved in education was a crucial challenge. Support Content and Evaluation Points: Redefining Value as an Infrastructure for Primary Information and Optimizing Communication Before embarking on tool production, Iridge and Qoil participated in redefining the value of Yomidas School by deeply exploring real insights from educational settings. In an era where internet search is commonplace, the burden of confirming "whether the information children and students encounter is correct" and "whether they have thought for themselves based on reliable evidence" is increasing in educational settings. In response to this environmental change, Yomidas School was repositioned not merely as a "convenient search tool" but as an "infrastructure for primary information" with reliable sources. The legitimacy of its introduction, which all stakeholders could commonly agree upon, was articulated: to reduce the time spent verifying the authenticity of information and create an environment where children can purely engage with their thoughts. Creative Development: Three Types of Videos Addressing Target-Specific Challenges and Building Brand Tone Based on the articulated strategy, three videos with different perspectives were developed to enable sales representatives to communicate optimally according to their proposal recipients. Messages directly addressing each challenge were designed, and various creatives and key visuals adopted a brand tone that, while adhering to the theme of education, eliminated stiffness. With the key copy "How about it in the newspaper? With Yomidas School, children's eyes have changed," it conveys a pop impression while being an intellectual tool, intuitively communicating a new newspaper experience via tablet. From the Yomidas School video series Each creative has been sequentially released since late April 2026, with videos published on Yomiuri Shimbun's YouTube channel and advertisements placed in the Yomiuri Shimbun newspaper. Through cross-online and offline deployment, a new brand image for Yomidas School in educational settings will be built. ・Yomidas School: https://youtu.be/Z9UtAdBoEbY?si=CMar6EV0EU0yLwpU ・Yomidas School "Learning": https://youtu.be/aZ-4Qjvmo44?si=2b4Mxwmop54eLzKm ・Yomidas School "Teacher": https://youtu.be/Cy-k-u5L8t8?si=34aoVldeYRR2eTPW Future Outlook Iridge and Qoil provide end-to-end support from strategy formulation to execution in business production and integrated marketing domains. Moving forward, they will continue to contribute to solving corporate challenges and business growth through essential communication design and creative production that fundamentally re-examines customer business challenges, not just superficial production. ・Service Introduction Page: https://iridge.jp/service/biz_produce/ Project Members Producer: Takeshi Ono (Iridge)