Automated Ad Data Accumulation Infrastructure Achieves AX Transformation; Foundation for Long-Term Trend Analysis and Anomaly Detection Offered as Additional AXer Resource

AITRIGGER Inc. has expanded the service offerings of its marketing AX support service "AXer" starting June 2026, by providing an infrastructure for continuous accumulation of advertising data as an additional resource. This initiative addresses the challenge within their own ad operations where collected data was not retained, hindering long-term trend analysis and anomaly detection. The company developed, operated, and verified a mechanism for data accumulation to resolve this issue before offering it as a service. This is positioned as part of their marketing AX efforts to transform operations from ad-hoc data collection by individuals to a state where the organization accumulates and makes decisions based on data.

From the Moment of Collection, Data Becomes Outdated

In advertising operations, it is essential to regularly collect data from media and websites to identify week-over-week or month-over-month changes and to detect sudden anomalies. However, even in their own operations, the foundational data collection process remained manual and person-dependent. Media spreadsheets were manually downloaded, aggregated, and pasted by the person in charge.

No history was retained, making it difficult to reproduce the same aggregations later. Furthermore, Microsoft Clarity, used for website behavior analysis, only returns the last three days of data via its API. If left unattended, past data disappears, making it impossible to grasp long-term trends or detect anomalies compared to normal periods. Without retaining data, retrospective analysis is impossible, and the foundation for decision-making starts from scratch each time. To resolve this situation, they built an accumulation mechanism within their own ad operations, verified it through daily automated execution, and determined it could withstand production use. It is now offered as an additional resource for AXer.

Making "Continuous Accumulation" the Organizational Standard

The key is not to collect individual data points quickly. It is about the organization continuously accumulating data and maintaining a state where it can always be compared with the past. We implemented this concept in our own ad operations through the following three changes:

1. From acquiring the latest data to accumulation and aggregation, all in one command.

Simply instructing "Create a summary of XX" initiates the automated process of acquiring, accumulating, and aggregating media data. The manual work of downloading and pasting by the person in charge is eliminated, and data is retained chronologically for each campaign, allowing for the reproduction of the same aggregations at any time.

2. Continuously accumulating website behavior data every day without fail.

Website behavior analysis data (Microsoft Clarity), which can only be obtained for the past three days, is automatically acquired one day at a time daily, accumulating without any gaps. Since the past is not lost, it can be reviewed over the long term in a time series.

3. Quickly noticing anomalies by comparing with the past.

With continuous data retention, it becomes possible to compare week-over-week or month-over-month figures and detect deviations from normal activity. This enables decision-making based not just on "current numbers" but on "differences from the past."

This infrastructure is not provided as a standalone SaaS tool. Instead, it is implemented as part of the resources (personnel, tools, know-how) provided by AXer, tailored to each company's operational environment. Data acquisition and transfer are conducted through access-restricted channels. For details on operational design, please refer to the service page.

Transforming Operations to Data Accumulation and Decision-Making

This is not simply about making data collection more convenient. It is an initiative that has demonstrated, through our own operations, the redesign of the work process itself to "continuously accumulate data and make decisions by comparing with the past." AXer designs, builds, and operates the workflow itself by combining personnel, tools, and know-how.

The process is transformed from one where individuals collect and analyze data on an ad-hoc basis to one where data is automatically accumulated and decisions are made through comparison with the past. Using our own implementation as a template, we are sequentially offering this service to companies facing similar challenges. It is designed to be reconfigured according to each company's operations and desired metrics, rather than being a finished package. Please feel free to consult with us from the stage of clarifying the issue of "what should be accumulated first."

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AXer Service Page

https://aitrigger.co.jp/service/axer/

AITRIGGER Inc.

Headquarters: 16F, D Tower Nishishinjuku, 6-11-3 Nishishinjuku, Shinjuku-ku, Tokyo

Business Activities: Digital Marketing Support (Performance Advertising, In-house Support), Marketing Resource Provision (MRM), Marketing AX Business

URL: https://aitrigger.co.jp/

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