What are the key findings of Resona Bank's social contribution survey?

The survey found that 74% of interested people are 'potential contributors' who haven't acted, with 'distrust in fund usage' being the top barrier.

What is the biggest barrier to charitable giving in Japan?

According to the 2026 survey, 'lack of transparency/distrust' (40.9%) is a higher barrier than financial cost (39.1%).

How do 20-somethings view social contribution?

About 76.5% of people in their 20s are interested in 'burden-free' and 'transparent' mechanisms that don't reduce their personal assets.

Distrust, Not Money, is the Main Barrier to Social Contribution: 80% of 'Potential Contributors' Seek 'Natural' Participation

Published May 18, 2026 8:00 PM ・ Updated Jun 2, 2026 1:04 PM ・ 4 min read ・ Source: PR TIMES

Resona Bank's survey of 1,000 individuals revealed that 74.0% of those interested in social contribution have not yet taken action. The biggest obstacle is 'distrust in the use of funds' (40.9%), which surpassed financial burden. A significant 72.1% expressed interest in transparent, 'burden-free' mechanisms that protect their assets.

Survey Results on Social Contribution Awareness

Resona Bank, Ltd. conducted a survey on 1,000 men and women aged 20-60 who are interested in social contribution but have not yet acted (the 'Social Contribution Potential Layer'). The results shed light on the challenges facing modern social contribution activities.

### Key Findings

- **Existence of the 'Social Contribution Potential Layer'** A screening of 15,000 people revealed that 74.0% of those interested in social contribution are in the 'potential layer.' Meanwhile, 76.2% want to participate 'naturally' as an extension of their daily lives.

- **Psychological Barriers to Action** The primary motivation for social contribution is 'wanting to help people in need' (40.3%). However, multiple high walls exist, including lack of time, financial burden amid rising prices, and 'distrust' toward donation recipients.

- **Distrust Outweighs Economic Concerns** The highest barrier to social contribution is 'distrust/opacity in fund usage' (40.9%), surpassing economic concerns. To encourage action, it is crucial to ensure transparency—showing how the money contributed actually helped.

- **Demand for Zero Burden and Transparency** 72.1% of respondents (reaching 76.5% among those in their 20s) stated they would like to try mechanisms that offer both 'zero burden' (no reduction in personal assets) and clear transparency. This proves that potential contributors will transition to action if the right conditions are met.

### Survey Overview - **Target:** Potential contributors aged 20-60 - **Effective Responses:** 1,000 (from a screening of 15,000) - **Period:** April 2026 - **Method:** Online survey

### Detailed Results - **Motivations:**利利 'Helping others' (40.3%) and 'Improving the future for children' (28.6%) are the top drivers. Good intentions for a better world are common across all generations. - **The Double Barrier:** While 'lack of financial margin' (39.1%) is a major reason for inaction, 'distrust in usage' is the ultimate wall. Combining financial ease with transparency is the key to unlocking the potential of social contribution.

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Source: PR TIMES
Category: Survey

Distrust, Not Money, is the Main Barrier to Social Contribution: 80% of 'Potential Contributors' Seek 'Natural' Participation

⚡ Key Points

Survey Results on Social Contribution Awareness

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