Yojiya Returns with a Limited-Time Pop-Up Shop at JR Kyoto Isetan Featuring the Popular 'Suusu! Chocolate Mint' and Refreshing Summer Items

Yojiya, a Kyoto-based lifestyle brand operated by Yojiya Co., Ltd. (Shimogyo-ku, Kyoto; President Akira Kunieda), will host a limited-time pop-up shop from Wednesday, July 22, 2026, to Tuesday, August 4, 2026, at a special venue adjacent to the main entrance on the 2nd floor of JR Kyoto Isetan, directly connected to Kyoto Station. The pop-up will feature a wide range of products, including the newly launched and highly popular seasonal 'Suusu! Chocolate Mint' series, the summer-recommended 'Hin'yari' cooling series, and various lifestyle goods such as 'Yojiko' merchandise.

Additionally, the event will offer exclusive campaigns, including a limited-edition set featuring a 'Yojiko'-designed umbrella marker as a novelty gift, and a purchase-based giveaway campaign offering original stickers and other items based on spending amount. Don’t miss this special opportunity.

Pop-Up Shop Campaign Overview

### ① Limited-Edition Pop-Up Shop Set

#### 'Sarabiyari' Set (Includes Limited Umbrella Marker)

- Price: ¥2,960 (tax included) - Contents: Hin'yari Sarafuwa Powder / Hin'yari Facial Sheet / Ramune Blotting Paper (1 booklet) / Umbrella Marker (limited novelty item)

A curated selection of refreshing, smooth-textured items perfect for summer, designed to keep sweat and stickiness under control. Comes with the limited-edition 'Yojiko' umbrella marker as a novelty gift.

### ② Original Goods Giveaway

During the event period, customers who purchase any of the 'Hin'yari' series, 'Suusu! Chocolate Mint' series, or the 'Sarabiyari Set' and meet or exceed the qualifying amount will receive original goods on a first-come, first-served basis. Gifts vary based on purchase amount.

- 'Yojiko' Original Sticker - A cute design featuring 'Yojiko,' items from the 'Suusu! Chocolate Mint' series, and blotting paper.

- 'Yojiko' Umbrella Marker - A 'Yojiko'-themed umbrella marker inspired by the 'Suusu! Chocolate Mint' series. Perfect for matching with family and friends, following the latest trend. - ※ Same as the novelty item included in the pop-up shop limited set

Gift Conditions

- ① First 800 customers who spend ¥3,000 or more (tax included) - 1 x 'Yojiko' Original Sticker

- ② First 300 customers who spend ¥6,000 or more (tax included) - 1 x 'Yojiko' Original Sticker - 1 x 'Yojiko' Umbrella Marker

※ Combined purchases from permanent stores are not eligible.

※ The limited sets and purchase bonuses are available in limited quantities and will end once supplies are depleted. Please understand in advance.

※ All of the above campaigns are exclusive to the pop-up shop.

Featured Products

- Seasonal 'Hin'yari' Series - Seasonal 'Suusu! Chocolate Mint' Series - ※ No sweets will be available

Event Details

- Period: July 22 (Wed), 2026 – August 4 (Tue), 2026 - Location: Special venue adjacent to the main entrance, 2nd floor, JR Kyoto Isetan, Higashi-Shiokoji-cho, Karasuma-dori-Shiokoji-sagaru, Shimogyo-ku, Kyoto, 600-8555 - Opening Hours: 10:00–20:00