Summer Savior for Stickiness, Frizz, and Bangs Crisis! Yojiya's Seasonal Limited "Hinyari" Series Debuts "Hinyari Sarafuwa Powder"!

Yojiya Co., Ltd. (Shimogyo-ku, Kyoto City, Kyoto Prefecture, Representative Director: Ko Kuniieda), which operates the Kyoto-born lifestyle brand "Yojiya," will begin selling its refreshing and cute ramune-scented "Hinyari" series for a limited season starting Wednesday, April 15, 2026. From the "Hinyari" series, which is popular as a summer staple every year, the new "Hinyari Sarafuwa Powder" makes its debut, allowing you to cool down and fix your bangs by simply dabbing it on your forehead. In addition, the "Hinyari Body Gel" has been renewed with improved ingredients for even easier use, the "Hinyari Facial Sheet" keeps you clean while cooling with a single wipe, and the "Hinyari Refresher (Body & Scalp)" multi-mist cares for your body and scalp while providing a cooling sensation. With Yojiya's "Hinyari" series, you can stay comfortable even during the prolonged summer.

For Summer Concerns! "Hinyari Sarafuwa Powder" is Born from the Seasonal Limited "Hinyari" Series

The "Hinyari" series has been sold as a seasonal limited edition every year since 2022. It has been well-received for its refreshing and cute ramune scent and its cooling lineup. This year, "Hinyari Sarafuwa Powder" makes its new appearance in this series. By simply dabbing it on your forehead, it suppresses stickiness from sebum, as well as frizz and spread, leaving your bangs light and smooth. It contains a cooling ingredient that generates a cooling sensation when it reacts with sweat and sebum, making it comfortable even on humid rainy days and during summer outings. Its compact size makes it easy to carry, allowing you to use it anytime you feel the need. Furthermore, the "Hinyari Body Gel" has been renewed to provide moisture while suppressing stickiness after application, resulting in a lighter and smoother finish than before. The "Hinyari" series supports you in spending a comfortable summer by addressing the increasing concerns that come with rising temperatures.

【Product Overview】

■〈New Product〉Hinyari Sarafuwa Powder

Selling Price: 1,980 yen (tax included)

For stickiness, frizz, and bangs crisis!

Dab on forehead for cooling & bangs touch-up.

Contains sebum-absorbing powder to suppress stickiness and leave a smooth finish.

The cooling sensation further increases when it reacts with sweat and sebum.

Features:

① For oily forehead and bangs. Contains sebum-absorbing powder for a comfortable, smooth feel.