The brand shop YOCHIKA is holding the 'Hermès Engraving Season' campaign, offering a curated selection of Hermès products with previous years' date stamps, capitalizing on the growing trend of choosing items based on their manufacturing year.
YOCHIKA, a brand shop with its main store in Kyoto and branches in Tokyo's Shibuya and Ebisu, is holding the 'YOCHIKA LIMITED SELECTION' campaign from May 18th to May 30th, 2026. This limited-time campaign coincides with the 'Hermès Engraving Season,' the transition period for the manufacturing year stamp found on Hermès products. The selection focuses on bags, small leather goods, jewelry, and apparel with date stamps from previous years. Recently, in addition to standard criteria like color, material, and size, the manufacturing year has become a point of focus in the Hermès market. YOCHIKA has named this annual transition the 'Hermès Engraving Season,' framing it as the 'peak season' for purchasing Hermès.
FACT BOX
- Source: PR TIMES
- Category: Press Release
FAQ
What is the 'Hermès Engraving Season' campaign?
It is a limited-time campaign by the brand shop YOCHIKA, focusing on selling Hermès products with previous years' manufacturing date stamps during the annual transition period to the new year's stamp.
Who is organizing this event?
The brand shop YOCHIKA, which has its main store in Kyoto and other locations in Tokyo (Shibuya, Ebisu), as well as an official online shop.
What is the significance of the Hermès manufacturing date stamp?
It is an alphabet engraving that identifies the year a product was made. It has become an important factor for buyers who may seek a specific year for sentimental reasons, color availability, or potential future rarity.
When is the campaign taking place?
The campaign is scheduled to run from Monday, May 18, 2026, to Saturday, May 30, 2026.
Why does YOCHIKA consider this a good time to buy Hermès products?
According to YOCHIKA, this period just before the new year's stamp becomes common offers a relatively abundant supply of the previous year's models, giving customers more choices in popular colors and specifications to compare.