Indeed Recruit Partners Hosts 12th "GOOD ACTION AWARD": Toyohashi-based Yoshimi Co., Ltd. Wins Excellence Award

On Tuesday, March 3, 2026, Yoshimi Co., Ltd. (formerly Yoshimi Publishing, located in Toyohashi City, Aichi Prefecture, with Representative Director Gakuto Yoshimi) was awarded the "Excellence Award" at the 12th "GOOD ACTION AWARD," hosted by Indeed Recruit Partners (Headquarters: Chuo-ku, Tokyo, President and CEO: Ken Asano). This award honors companies and organizations dedicated to creating workplaces where employees can work with vitality. Yoshimi Co., Ltd. entered with the theme "Transforming a 100-Year-Old Analog Company through the Power of Philosophy and Design." Through six months of discussions involving all employees and external partners, a new philosophy was formulated. This initiative successfully bridged the gap between management and the front lines, fostering a culture where "speaking up leads to workplace change," a point that was highly praised.

Recognizing Companies that Create Vibrant Workplaces: The "GOOD ACTION AWARD"

The "GOOD ACTION AWARD" is an award hosted by Indeed Recruit Partners. It was established in 2014 with the aim of shining a light on and sharing valuable actions that embody the spirit of "wanting to create a workplace where each individual can work with vitality." This is the 12th iteration of the award. Applications opened in July 2025, and after a document screening based on entry sheets, all shortlisted businesses underwent approximately two-hour interviews. The award recipients were then selected through a final judging process by four judges.

※Reference: [Understand GOOD ACTION AWARD in 1 minute]

https://note.com/goodaction/n/n41b63603860d

Toyohashi, Wholesale of Goods, etc.: Yoshimi Wins Excellence Award at the 12th GOOD ACTION AWARD

Yoshimi Co., Ltd. received the Excellence Award at the 12th "GOOD ACTION AWARD." This award recognized Yoshimi's efforts to address the challenge of misalignment between management and the front lines. Starting with the formulation of a new philosophy through company-wide dialogue, the company led initiatives such as refreshing its company name and logo, and improving its leave system based on feedback from the front lines. The evaluation highlighted the creation of a system that enables the realization of employee proposals and how the philosophy has led to workplace transformation and changes in employee awareness. In 2024, branding company Paradox Co., Ltd. (Nagoya Office: Nakamura-ku, Nagoya City, ...)