Birth of 'Atamint to Taste Atami'. New Flavors Finished with Izusan Honey & Atami Salt on Sale from Saturday, April 25

Turning Atami's ingredients into a 'bite-sized experience'

Pharmedo Co., Ltd. (Location: Atami City, Shizuoka Prefecture; Representative Director: Atsushi Mitsui) will release two new flavors of its white mint chocolate ice cream "Atamint®", "Honey Lemon Mint" and "Salt Milk Mint", starting Saturday, April 25, 2026.

"Atamint®" is an ice cream brand developed with the aim of becoming one of the reasons to visit Atami, bringing the surprise of, "Wait, mint chocolate from a pharmacy?"

With these new flavors, the concept has evolved further, realizing collaborations with local producers as "mint chocolate where you can taste Atami's ingredients themselves."

Two New Flavors Born from Atami's Blessings

Atamint® Honey Lemon Mint

Uses honey from the Izusan Honeybee Farm.
It layers the gentle sweetness with the refreshing tartness of lemon, offering a clean taste where the cooling sensation of mint spreads after the sweet and sour flavor.

Producer Introduction
Name: Izusan Honeybee Farm
Representative: Fumiko Shibasaki
Location: Izusan, Atami City, Shizuoka Prefecture
Business: Beekeeping and honey production utilizing the local natural environment
Commitment: Overlooking the sea of Atami and Izusan from a mandarin orange orchard, we practice beekeeping closely aligned with nature, valuing an environment that does not stress the bees.
Ingredient Feature: This honey is shared by bees carefully raised in a mandarin orchard overlooking the sea of Atami Izusan. When you open the lid, you can softly feel the scent of flowers.
Comment: "We face the bees every day with the desire to 'deliver the natural blessings of Atami as they are.' Bees are not only honey makers but also important beings that support our food. Through this collaboration, we hope you can feel the natural richness of Izusan."
HP: https://atamihoney.com/

Atamint® Salt Milk Mint

Uses Atami salt made from Atami seawater, produced by Salt & Meat Nagisa.
The mellow saltiness of Atami salt accents the richness of milk and white chocolate, enhancing the sweetness along with the refreshing mint in the finish.

Producer Introduction
Name: Salt & Meat Nagisa
Representative: Shinjiro Yamazaki
Location: Nagisa-cho, Atami City, Shizuoka Prefecture
Business: Salt production / Game meat BBQ restaurant
Commitment: Drawing clear seawater from Atami, it is carefully boiled down in a flat kettle over time. Instead of seeking mechanical efficiency, we capture the sea's minerals by hand, condensing the richness of Atami's sea into every single grain.
Ingredient Feature: It's not just 'salty'; it features a deep sweetness derived from the sea's components and a mellow mouthfeel. The soft saltiness without any sharp edges vividly enhances the original sweetness and aroma of the ingredients.
Comment: "We are very pleased that this collaboration has come to fruition based on our shared desire to 'deliver Atami's charm in a new way.' The salt we made became a 'bridge' connecting the refreshment of mint chocolate and the richness of milk. Please enjoy this luxurious taste that lets you feel the sea of Atami."
HP: https://atami-sio.com/

Product Overview
- Product Name: Atamint® Honey Lemon Mint / Salt Milk Mint
- Release Date: Saturday, April 25, 2026
- Sales Location: Okada Pharmacy (4-18 Chuo-cho, Atami City, Shizuoka Prefecture)
- Price: 726 yen each (tax included)

Future Developments

We want "Atamint®" to be a catalyst for visiting Atami and an entity that creates "memories" of a fun trip here.

What we aim for is not just providing ice cream, but creating an "experience" where you can feel Atami's scenery and people's passion through a single bite.
We want it to remain a memorable product that, the moment you eat it, brings back the sea and townscape of Atami, and the time you spent there.

Flavors developed with local producers, like this time, are also an initiative to express the region's charm and the stories behind it as a "taste."

As a future prospect, centering on these flavors using local ingredients, we are aiming to register it as a hometown tax return gift for Atami City.
As a means to deliver "the taste and story of Atami" even from afar, we will plan ways to create opportunities for people to think, "I want to go to Atami again," while enjoying the afterglow of their trip at home.

To be a "catalyst to enjoy Atami more" for tourists, and a "source of pride" for locals.
Through "Atamint®", we will continue to convey the charm of the town of Atami more deeply.

Pharmacy Overview
Name: Okada Pharmacy
Location: 4-18 Chuo-cho, Atami City, Shizuoka Prefecture
Business Hours: Mon-Fri 9:00-18:00, Sat 9:00-1