HIRAKU Produces 'HON : 273 The Unfolding Lab' within OGAWA COFFEE LABORATORY Takanawa
HIRAKU INC. has produced a new book and library space called 'HON : 273' inside OGAWA COFFEE's latest store in Takanawa. It offers a food-themed collection of 5,500 books and a paid lounge for deep thinking.
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- 📰 Published: April 28, 2026 at 23:00
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HIRAKU INC. (Chiyoda-ku, Tokyo; President: Takuro Someya), a subsidiary of Nippan Group Holdings, has produced 'HON : 273 The Unfolding Lab' (hereafter 'HON : 273'), one of the twelve laboratories within the new 'OGAWA COFFEE LABORATORY Takanawa' operated by OGAWA COFFEE CO., LTD. (Ukyo-ku, Kyoto; President/CEO: Yoshinori Uda), which opened on March 28, 2026. HIRAKU was responsible for the integrated production, including business format design, experience planning, progress management, creative direction, and book direction.
'OGAWA COFFEE LABORATORY Takanawa' is located on the 2nd floor of 'NEWoMan TAKANAWA MIMURE,' which opened on March 28, 2026, under the theme of 'A central community village for the next 100 years.'
### About 'HON : 273'
'HON : 273' is a book and library space of approximately 190 square meters, lined with about 5,500 books. It consists of a bookstore space accessible to everyone and a paid lounge space suitable for deepening quiet thought. In the paid lounge, guests can freely enjoy coffee and tea during their stay.
The twelve laboratories in 'OGAWA COFFEE LABORATORY Takanawa' are named after 'ideal values' in each category. The '273' in 'HON : 273' represents '45 minutes of reading per day x 365 days = 273 hours of reading.'
### Production Highlights
**1. Expressing diverse worlds through book direction starting from 'Food'**
The bookshelves were directed so that ideas expand into various areas starting from 'food'—not just cookbooks and gourmet guides, but also the act of eating itself, regional food culture and history, domestic chores supporting daily meals, food production and processing sites, climate, and seasons.
Additionally, the experience is designed to offer new discoveries on every visit, featuring 'pairing proposals' where items other than books (food/drinks) are selected based on the context of the genre—for example, 'for a history book, a red wine with rich fruit, anise, and spice flavors'—along with thematic shelves that change periodically.
**2. A reading environment ranging from casual book browsing to deep concentration and rest**
The area immediately upon entry is a free zone where anyone can easily stop by, pick up a book, and purchase it. The lineup focuses on cookbooks, novels, essays, and children's books, inviting visitors into a gentle habit of '45 minutes of reading a day.'
Further inside, the paid lounge is a space where concentration and rest harmonize, allowing visitors to experience 'reading,' 'thinking,' and 'feeling.' Guests can choose from a spacious shared table (14 seats) or semi-private 'Open Rooms' (14 seats), each with a unique setup, and freely enjoy any book within the lounge.
### Store Overview
- **Location:** NEWoMan TAKANAWA MIMURE 2F, 2-22-1 Takanawa, Minato-ku, Tokyo
- **Hours:** 11:00–21:00
- **Lounge Fees:**
- [Shared Table (14 seats)] 1,000 JPY for 60 mins / 250 JPY for 15 min extension
- [Open Room (14 seats)] 1,600 JPY for 60 mins / 400 JPY for 15 min extension
- **Operator:** OGAWA COFFEE CO., LTD.
### About HIRAKU INC.
HIRAKU re-examines the value of spaces where books exist and works on creating places where people can feel the richness and enjoyment of life through cultural content such as books. Their core business includes the 'Bunkitsu' business, production business, and public place business.
'OGAWA COFFEE LABORATORY Takanawa' is located on the 2nd floor of 'NEWoMan TAKANAWA MIMURE,' which opened on March 28, 2026, under the theme of 'A central community village for the next 100 years.'
### About 'HON : 273'
'HON : 273' is a book and library space of approximately 190 square meters, lined with about 5,500 books. It consists of a bookstore space accessible to everyone and a paid lounge space suitable for deepening quiet thought. In the paid lounge, guests can freely enjoy coffee and tea during their stay.
The twelve laboratories in 'OGAWA COFFEE LABORATORY Takanawa' are named after 'ideal values' in each category. The '273' in 'HON : 273' represents '45 minutes of reading per day x 365 days = 273 hours of reading.'
### Production Highlights
**1. Expressing diverse worlds through book direction starting from 'Food'**
The bookshelves were directed so that ideas expand into various areas starting from 'food'—not just cookbooks and gourmet guides, but also the act of eating itself, regional food culture and history, domestic chores supporting daily meals, food production and processing sites, climate, and seasons.
Additionally, the experience is designed to offer new discoveries on every visit, featuring 'pairing proposals' where items other than books (food/drinks) are selected based on the context of the genre—for example, 'for a history book, a red wine with rich fruit, anise, and spice flavors'—along with thematic shelves that change periodically.
**2. A reading environment ranging from casual book browsing to deep concentration and rest**
The area immediately upon entry is a free zone where anyone can easily stop by, pick up a book, and purchase it. The lineup focuses on cookbooks, novels, essays, and children's books, inviting visitors into a gentle habit of '45 minutes of reading a day.'
Further inside, the paid lounge is a space where concentration and rest harmonize, allowing visitors to experience 'reading,' 'thinking,' and 'feeling.' Guests can choose from a spacious shared table (14 seats) or semi-private 'Open Rooms' (14 seats), each with a unique setup, and freely enjoy any book within the lounge.
### Store Overview
- **Location:** NEWoMan TAKANAWA MIMURE 2F, 2-22-1 Takanawa, Minato-ku, Tokyo
- **Hours:** 11:00–21:00
- **Lounge Fees:**
- [Shared Table (14 seats)] 1,000 JPY for 60 mins / 250 JPY for 15 min extension
- [Open Room (14 seats)] 1,600 JPY for 60 mins / 400 JPY for 15 min extension
- **Operator:** OGAWA COFFEE CO., LTD.
### About HIRAKU INC.
HIRAKU re-examines the value of spaces where books exist and works on creating places where people can feel the richness and enjoyment of life through cultural content such as books. Their core business includes the 'Bunkitsu' business, production business, and public place business.