Mickey Mouse Limited Edition Design for 10-Million-Unit Hit cocone Clay Cream Shampoo! Limited Release Starting May 20, 2026

Hagukumi Plus Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; CEO: Shohei Yamamura) is launching a limited-edition design of its moist-type 'cocone Clay Cream Shampoo' featuring Disney's popular character 'Mickey Mouse' on May 20, 2026. This release commemorates the brand's milestone of exceeding 10 million units in cumulative series sales. cocone Clay Cream Shampoo is an innovative all-in-one shampoo that cleanses with a 'cream' rather than foam, performing eight roles from shampoo to treatment in a single bottle. This special Mickey Mouse edition is available for a limited time only. Enhance your bathroom atmosphere and mood with this exclusive design. ■ Features of cocone Clay Cream Shampoo 'Cleanse with Clay, Moisturize with Cream' This cream shampoo uses mineral-rich sea clay to gently wrap and cleanse the hair and scalp. Its unique non-foaming formula ensures hair stays manageable and hydrated without needing a separate conditioner. Enriched with nutrients for the scalp and nine types of plant oils, it repairs damaged hair while maintaining a healthy scalp environment. It is an all-in-one solution designed for busy daily lives. 1. Pre-wash hair and scalp. 2. Take 2-3 pumps of shampoo and massage the scalp with fingertips. 3. Add another 1-3 pumps and apply to hair ends. Let it sit for about 5 minutes for better absorption. 4. Rinse thoroughly with lukewarm water. *As it is an all-in-one type, no conditioner is required. ■ Product Overview - Product Name: cocone Clay Cream Shampoo Moist (Mickey Mouse Limited Design) - Scent: Earl Grey Bergamot - Volume: 380g - Price: 3,480 yen (tax included) *In-store price: 3,630 yen (tax included) *Limited quantity (available while supplies last) ■ Sales Information Starting May 20, 2026: cocone Official Website (Includes limited novelty mini pouch, campaign for first-time buyers only). Starting early June 2026: Loft stores nationwide (Single shampoo unit sales). ■ About cocone The concept of cocone is 'Beautiful enough to be surprising,' proposing a 'subtraction beauty' that fits the busy lifestyles of modern women. It focuses on identifying what is truly necessary and removing redundant steps. Developed in response to the voices of working women and mothers who want beauty without sacrificing time, 'cocone Clay Cream Shampoo' has gained wide support across generations, surpassing 10 million units in cumulative sales. *Sales performance for cocone hair and skin care from April 2021 to February 2025. Company Profile - Name: Hagukumi Plus Co., Ltd. - Location: 2-16-36 Sumiyoshi, Hakata-ku, Fukuoka City - CEO: Shohei Yamamura - Business: Sales of health foods, cosmetics, and related products.