First-Ever Municipal Collaboration Project to Promote Accommodation Using TikTok GO
Nurunuru Inc. has produced a regional revitalization project in Otaru, Hokkaido, utilizing TikTok's new service, 'TikTok GO.' The initiative, a first for a local government, aims to seamlessly guide users from discovery to booking by having 10 travel-focused TikTok creators showcase the appeal of local accommodations.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 22:02
- 🔍 Collected: May 13, 2026 at 13:31
- 🤖 AI Analyzed: May 13, 2026 at 23:42 (10h 10m after Collected)
Nurunuru Inc. (Location: Minato-ku, Tokyo; CEO: Tomohiro Yamashita), which provides promotion support to East Asia, including Japan, through vertical videos, has produced a regional revitalization project in the Otaru area of Hokkaido, the hometown of its CEO, Yamashita, utilizing the much-talked-about TikTok service, 'TikTok GO'.
■ Background of the Production
Since 2021, CEO Yamashita has been supporting Otaru City's promotions aimed at China as the 'Otaru Fureai Tourism Ambassador.' From 2025, leveraging his experience and know-how from activities in China, he has been supporting companies and municipalities using TikTok Shop and related services. This time, in collaboration with the Otaru Tourism Association and utilizing the FY2026 Regional DMO Grant, we have developed the 'Otaru Accommodation Promotion Project Using TikTok GO,' for which we were responsible for planning and production.
■ What is TikTok's New Service 'TikTok GO' that Started Last Year?
'TikTok GO' is a function that allows users to book spots and experiences they discover and want to visit on TikTok on the spot.
According to the TikTok Socio-Economic Impact Report ~Economic and Social Impact in Japan~ (*) issued by TikTok Japan in June 2025, the estimated consumption via TikTok in the travel and leisure category in 2024 was 39.01 billion yen.
The advent of TikTok GO has made it possible to seamlessly perform not only 'awareness and interest promotion' but also 'consideration and booking.' Since it can also measure accommodation booking routes and the number of contracts, it holds the potential to efficiently promote the revitalization of local accommodation facilities, tourist spots, and regional creation.
(*) Source: https://newsroom.tiktok.com/tiktok-socio-economic-impact-report-june-2025?lang=ja-JP
■ Planning and Production Details
For three days from April 7th (Tue) to April 9th (Thu), 2026, under the supervision of our CEO Yamashita and studio15 Inc. (hereinafter studio15), a certified agency for TikTok GO where Yamashita serves as an advisor, we invited 10 TikTok video creators specializing in travel information dissemination to the Otaru area. They conducted shooting sessions at seven participating accommodation facilities in the city.
TikTok video creators produce and disseminate videos showcasing the appeal of Otaru's accommodations, as well as its night and morning charms. This initiative aims to motivate people to stop by and stay overnight in the Otaru area. Ultimately, by utilizing TikTok's new system ('TikTok GO') that seamlessly connects 'from discovering a travel destination to booking,' it secures a booking channel. The effort aims to promote accommodation booking orders and increase the number of tourists for the Otaru area.
A TikTok creator shooting event was held to promote accommodation in Otaru.
● Otaru Accommodation Promotion Project Using TikTok - Otaru Shooting Event
▷ Shooting Period: April 7th (Tue) - April 9th (Thu), 2026
▷ Organizer: Otaru Tourism Association
▷ Partner Companies: studio15 Inc. https://studio15.co.jp/, Nurunuru Inc. https://nulunulu.asia/
▷ TikTok Creators: 10 groups
▷ Participating Accommodation Facilities:
RJ Hotels Otaru https://rjhotels.co.jp/
Asarigawa Onsen Hotel https://asarigawaonsenhotel.com/
Winkel Village https://www.winkel.co.jp/
Authent Hotel Otaru https://www.authent.co.jp/
Otaru Kourakuen https://www.otaru-kourakuen.com/
Grand Park Otaru https://www.parkhotelgroup.com/en/grand-park-otaru
Hotel Neuschloss Otaru https://www.neuschloss.com/
*Participation is conditional on having a contract with an OTA (eligible OTAs: Rakuten Travel, Trip.com, agoda, or Traveloka).
In this initiative, a total of 240 TikTok contents are scheduled to be released, with 40 per facility (20 for some). One of the major features of this project is that it can be implemented by only providing accommodation and meals to the creators, whereas a similar initiative with regular influencers would require a very large budget.
Nurunuru Inc. is a new company that utilizes TikTok GO.
■ Background of the Production
Since 2021, CEO Yamashita has been supporting Otaru City's promotions aimed at China as the 'Otaru Fureai Tourism Ambassador.' From 2025, leveraging his experience and know-how from activities in China, he has been supporting companies and municipalities using TikTok Shop and related services. This time, in collaboration with the Otaru Tourism Association and utilizing the FY2026 Regional DMO Grant, we have developed the 'Otaru Accommodation Promotion Project Using TikTok GO,' for which we were responsible for planning and production.
■ What is TikTok's New Service 'TikTok GO' that Started Last Year?
'TikTok GO' is a function that allows users to book spots and experiences they discover and want to visit on TikTok on the spot.
According to the TikTok Socio-Economic Impact Report ~Economic and Social Impact in Japan~ (*) issued by TikTok Japan in June 2025, the estimated consumption via TikTok in the travel and leisure category in 2024 was 39.01 billion yen.
The advent of TikTok GO has made it possible to seamlessly perform not only 'awareness and interest promotion' but also 'consideration and booking.' Since it can also measure accommodation booking routes and the number of contracts, it holds the potential to efficiently promote the revitalization of local accommodation facilities, tourist spots, and regional creation.
(*) Source: https://newsroom.tiktok.com/tiktok-socio-economic-impact-report-june-2025?lang=ja-JP
■ Planning and Production Details
For three days from April 7th (Tue) to April 9th (Thu), 2026, under the supervision of our CEO Yamashita and studio15 Inc. (hereinafter studio15), a certified agency for TikTok GO where Yamashita serves as an advisor, we invited 10 TikTok video creators specializing in travel information dissemination to the Otaru area. They conducted shooting sessions at seven participating accommodation facilities in the city.
TikTok video creators produce and disseminate videos showcasing the appeal of Otaru's accommodations, as well as its night and morning charms. This initiative aims to motivate people to stop by and stay overnight in the Otaru area. Ultimately, by utilizing TikTok's new system ('TikTok GO') that seamlessly connects 'from discovering a travel destination to booking,' it secures a booking channel. The effort aims to promote accommodation booking orders and increase the number of tourists for the Otaru area.
A TikTok creator shooting event was held to promote accommodation in Otaru.
● Otaru Accommodation Promotion Project Using TikTok - Otaru Shooting Event
▷ Shooting Period: April 7th (Tue) - April 9th (Thu), 2026
▷ Organizer: Otaru Tourism Association
▷ Partner Companies: studio15 Inc. https://studio15.co.jp/, Nurunuru Inc. https://nulunulu.asia/
▷ TikTok Creators: 10 groups
▷ Participating Accommodation Facilities:
RJ Hotels Otaru https://rjhotels.co.jp/
Asarigawa Onsen Hotel https://asarigawaonsenhotel.com/
Winkel Village https://www.winkel.co.jp/
Authent Hotel Otaru https://www.authent.co.jp/
Otaru Kourakuen https://www.otaru-kourakuen.com/
Grand Park Otaru https://www.parkhotelgroup.com/en/grand-park-otaru
Hotel Neuschloss Otaru https://www.neuschloss.com/
*Participation is conditional on having a contract with an OTA (eligible OTAs: Rakuten Travel, Trip.com, agoda, or Traveloka).
In this initiative, a total of 240 TikTok contents are scheduled to be released, with 40 per facility (20 for some). One of the major features of this project is that it can be implemented by only providing accommodation and meals to the creators, whereas a similar initiative with regular influencers would require a very large budget.
Nurunuru Inc. is a new company that utilizes TikTok GO.