Introducing 'New Universe': The New Characters for Scandinavian Oral Care Brand 'Jordan'! Pre-sale Starts at Akachan Honpo Stores and Online
Jordan, the Scandinavian oral care brand, has unveiled 'New Universe' characters for its developmental Step Series. Pre-sale begins in early May 2026 at Akachan Honpo stores across Japan.
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- 📰 Published: April 28, 2026 at 22:00
- 🔍 Collected: April 28, 2026 at 13:31
- 🤖 AI Analyzed: April 28, 2026 at 13:38 (6 min after Collected)
The new 'New Universe' design models will be released starting early May 2026.
Jordan's 'Step Series' is a range of training toothbrushes designed for ages 0 to 9, divided into four developmental stages to help families build healthy brushing habits.
This spring, among the new 'New Universe' designs being rolled out globally, Step 0, Step 1, and Step 2 for ages 0 to 5 will be sold exclusively at maternity and baby specialty stores 'Akachan Honpo' (operated by Akachan Honpo Co., Ltd., Chuo-ku, Osaka) and the 'Akachan Honpo Online Shop' (https://shop.akachan.jp) for a limited time from early May 2026 to August 31, 2026.
Product Features:
■ Step 0 (For 0-12 months)
A teether designed to nurture a baby's 'even biting force' and 'familiarity with toothbrushes' during the teething period.
1. The ring shape encourages even biting and jaw development.
2. Surface textures help babies get used to the sensation of a toothbrush.
3. Size and shape are easy for newborns to grip.
4. One-piece design without complex parts ensures safety.
5. Easy to clean in dishwashers or microwaves.
Price: 715 yen (tax incl.) Colors: Blue/Pink
■ Step 1 (For 0-2 years)
A toothbrush to support the 'first step' toward brushing as primary teeth begin to emerge.
1. Integrated teether and brush design helps the transition to brushing.
2. Centered indentation in the bristles wraps around small teeth, reaching deep grooves and gaps effectively.
3. Soft, dense bristles provide gentle and efficient care for a baby's oral cavity in a short time.
4. Short neck and ring shape prevent choking risks.
5. Features a mark indicating the appropriate amount of toothpaste to prevent overuse.
Price: 418 yen (tax incl.) Colors: Blue/Green/Yellow/Pink
■ Step 2 (For 3-5 years)
A toothbrush to help children practice 'independent brushing' when primary teeth are fully grown.
1. Angled brush head reaches wide gaps and deep grooves typical of milk teeth.
2. Soft, dense bristles fit gently in the mouth for quick care.
3. Thick handle is easy for children to hold and for parents to assist in finishing.
4. Toothpaste mark prevents overuse.
5. Includes a cap for hygienic travel.
Price: 352 yen (tax incl.) Colors: Blue/Green/Pink/Purple
'Step Series' - Supporting Independent Brushing Naturally through Age-Specific Design
Oral care habits that grow with your child. The oral environment changes significantly with age. The Step Series divides development into four steps, supporting efficient brushing and habit formation through age-appropriate designs. From milk teeth to permanent teeth transition, it focuses on areas prone to cavities while fostering fun brushing moments for parents and children.
Background of the New Characters
The period from infancy to the appearance of permanent teeth is crucial as changing diets increase cavity risks. However, children's teeth require different care than adults, and many children dislike brushing, making it difficult for parents to know the best approach. Developed based on real feedback from childcare, the Step Series has been supported by families worldwide for years. This update aims to position Jordan as an 'educational oral health partner,' using characters suitable for each age group to provide proper oral care information.
Sales Information
- Release Date: Sequential rollout from early May 2026
- Available at: Nationwide Akachan Honpo stores and online shop.
Jordan's 'Step Series' is a range of training toothbrushes designed for ages 0 to 9, divided into four developmental stages to help families build healthy brushing habits.
This spring, among the new 'New Universe' designs being rolled out globally, Step 0, Step 1, and Step 2 for ages 0 to 5 will be sold exclusively at maternity and baby specialty stores 'Akachan Honpo' (operated by Akachan Honpo Co., Ltd., Chuo-ku, Osaka) and the 'Akachan Honpo Online Shop' (https://shop.akachan.jp) for a limited time from early May 2026 to August 31, 2026.
Product Features:
■ Step 0 (For 0-12 months)
A teether designed to nurture a baby's 'even biting force' and 'familiarity with toothbrushes' during the teething period.
1. The ring shape encourages even biting and jaw development.
2. Surface textures help babies get used to the sensation of a toothbrush.
3. Size and shape are easy for newborns to grip.
4. One-piece design without complex parts ensures safety.
5. Easy to clean in dishwashers or microwaves.
Price: 715 yen (tax incl.) Colors: Blue/Pink
■ Step 1 (For 0-2 years)
A toothbrush to support the 'first step' toward brushing as primary teeth begin to emerge.
1. Integrated teether and brush design helps the transition to brushing.
2. Centered indentation in the bristles wraps around small teeth, reaching deep grooves and gaps effectively.
3. Soft, dense bristles provide gentle and efficient care for a baby's oral cavity in a short time.
4. Short neck and ring shape prevent choking risks.
5. Features a mark indicating the appropriate amount of toothpaste to prevent overuse.
Price: 418 yen (tax incl.) Colors: Blue/Green/Yellow/Pink
■ Step 2 (For 3-5 years)
A toothbrush to help children practice 'independent brushing' when primary teeth are fully grown.
1. Angled brush head reaches wide gaps and deep grooves typical of milk teeth.
2. Soft, dense bristles fit gently in the mouth for quick care.
3. Thick handle is easy for children to hold and for parents to assist in finishing.
4. Toothpaste mark prevents overuse.
5. Includes a cap for hygienic travel.
Price: 352 yen (tax incl.) Colors: Blue/Green/Pink/Purple
'Step Series' - Supporting Independent Brushing Naturally through Age-Specific Design
Oral care habits that grow with your child. The oral environment changes significantly with age. The Step Series divides development into four steps, supporting efficient brushing and habit formation through age-appropriate designs. From milk teeth to permanent teeth transition, it focuses on areas prone to cavities while fostering fun brushing moments for parents and children.
Background of the New Characters
The period from infancy to the appearance of permanent teeth is crucial as changing diets increase cavity risks. However, children's teeth require different care than adults, and many children dislike brushing, making it difficult for parents to know the best approach. Developed based on real feedback from childcare, the Step Series has been supported by families worldwide for years. This update aims to position Jordan as an 'educational oral health partner,' using characters suitable for each age group to provide proper oral care information.
Sales Information
- Release Date: Sequential rollout from early May 2026
- Available at: Nationwide Akachan Honpo stores and online shop.