Taikouya Co., Ltd. (Headquarters: Taito-ku, Tokyo, Representative Director: Kohei Yamamoto) will reopen its wagashi (Japanese confectionery) shop "Taikouya Asakusa Honten," located near Kaminarimon in Asakusa, on July 13, 2026 (Mon).
Taikouya, with its origins as a confectionery store founded in 1950, has been selling wagashi that evoke Japan's seasons and culture, including hon warabimochi, strawberry daifuku, daifuku mochi, sakura mochi, kashiwa mochi, and sanshoku dango.
KEY FIGURES
With this renovation, themed "Onkochishin of Japanese Style," the shop will be reborn as a place that cherishes the charm of traditional wagashi while proposing new ways to enjoy them that fit modern Asakusa tourism.
Inside the store, each wagashi is envisioned as a "stage actor," aiming to create a space where customers can enjoy the very act of choosing their sweets. The pine tree painting in the background is hand-painted by an artisan who also creates stage backdrops for Kabuki and Noh performances. By incorporating the Japanese aesthetic of Asakusa and elements of stage art, the colors, shapes, seasonality, and narrative of wagashi are further enhanced.
We aim to create a shop where the time spent choosing wagashi, taking photos, and selecting souvenirs for loved ones becomes a cherished memory of Asakusa.
Furthermore, to commemorate the renovation and reopening, a special event "'Okada wo Oe!!' Oka-chan 1-Day Manager at Taikouya" will be held on July 18, 2026 (Sat.) with Oka-chan, known from the YouTube channel "Okada wo Oe!!."
On the day, Oka-chan will serve as the 1-day manager at the storefront and greet customers. As limited collaboration products, we will offer dorayaki with the "Okada wo Oe!!" brand mark, hon warabimochi, and original shopping bags.
These limited collaboration products will be sold for a limited time only on Saturday, July 18, and Sunday, July 19. Customers who purchase the products will be eligible for two-shot photos and autograph sessions.
◆Event Overview
- Event Name
"Okada wo Oe!!" Oka-chan 1-Day Manager at Taikouya
- Date and Time
July 18, 2026 (Sat.) 14:00-17:00
- Venue
Taikouya Asakusa Honten
1-32-1 Asakusa, Taito-ku, Tokyo
- Access
1 minute walk from Asakusa Station/Kaminarimon
- Contents
Oka-chan, known from the YouTube channel "Okada wo Oe!!," will be the 1-day manager.
Sale of limited collaboration products.
Two-shot photos and autograph sessions for purchasers.
- Sales Dates for Limited Collaboration Products
July 18 (Sat.) and 19 (Sun.), 2026
Notes
*Limited collaboration products are available in limited quantities and will be available until supplies last.
*Two-shot photos and autograph sessions are exclusively for customers who purchase products.
*Content may be subject to change depending on crowd levels.
- About Limited Collaboration Products
<Dorayaki with Brand Mark>
A limited edition product featuring the "Okada wo Oe!!" brand mark on a dorayaki made with fluffy dough and exquisite red bean paste.
This special dorayaki, available only here, will be sold for a limited time during the event.
<Hon Warabimochi>
Taikouya's signature hon warabimochi will also be available in a special version for this event.
Enjoy its melt-in-your-mouth texture and the fragrant kinako (roasted soybean flour).
<Original Shopping Bag>
Customers who purchase limited collaboration products will receive them in a limited edition event design original shopping bag.
◆Renovated Store Overview
- Store Name
Taikouya
- Renovation Opening Date
July 13, 2026 (Mon.)
- Location
1-32-1 Asakusa, Taito-ku, Tokyo
- Access
1 minute walk from Asakusa Station/Kaminarimon
- Business Hours
10:00-22:00
- Main Products Handled
Hon warabimochi, strawberry daifuku, daifuku mochi, sakura mochi, mitarashi dango, sanshoku dango, dorayaki, seasonal products, etc.
◆Representative's Comment
The name Taikouya incorporates one character from my father's name and one from my own.
It began with the desire to reconnect the passion for confectionery, originating from a store founded in 1950 and passed down from my grandparents' generation, with the present day.
Asakusa is a special town where one can feel Japanese culture and history.
With this renovation, we aimed to create a space where each wagashi is treated as a "stage actor," allowing customers to enjoy the very process of selecting their sweets.
We want to create a store where wagashi, each with its own character, such as hon warabimochi, strawberry daifuku, daifuku mochi, sakura mochi, dango, and dorayaki, are showcased as protagonists, alongside a hand-painted pine tree backdrop by an artisan who works on stage backdrops for Kabuki and Noh.
While cherishing traditional wagashi, we will continue to develop a shop that can be enjoyed by younger generations and international visitors.
Through wagashi, we will deliver experiences that leave lasting memories of Asakusa.
Taikouya Co., Ltd.
Representative Director, Kohei Yamamoto
◆About Taikouya
Taikouya is a wagashi shop that disseminates the charm of Japanese sweets from Asakusa, with its origins as a confectionery store founded in 1950.
We offer wagashi that evoke Japan's seasons and culture, including hon warabimochi and strawberry daifuku.
With the philosophy of "Onkochishin of Japanese Style," we cherish the charm of traditional wagashi while proposing new ways to enjoy them that suit modern life and tourism.
◆Company Overview
- Company Name
Taikouya Co., Ltd.
- Representative
Representative Director, Kohei Yamamoto
- Location
1-32-1 Asakusa, Taito-ku, Tokyo
- Business Activities
Manufacturing and sales of wagashi, event sales, catering business
- Official Website
http://www.taikouya.com/home/
https://www.instagram.com/taikouya?igsh=cmNycTBpeXg4dTFv
- Inquiries Regarding This Matter
Taikouya Co., Ltd.
Contact: Yamamoto
yamamoto@taikouya.com
- TEL
080-1473-3350
042-444-4070 (Until July 15)
03-5811-1888 (After July 15)
FACT BOX
- Source: PR TIMES
- Category: リニューアル