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Producer-Direct 'Sweet Potato Value-Enhancing Brand' Kimmitsu IMO®︎ [New Company Established] 'ISHIDA NOUEN Co., Ltd.' to Produce Over 100 Tons of Off-Spec Sweet Potatoes Annually

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 17, 2026 7:41 PM ・ Updated Jun 17, 2026 12:22 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

ISHIDA NOUEN Co., Ltd.
is established, starting production of off-spec sweet potato baked goods under the 'Kimmitsu IMO®︎' brand.
It boasts 75° Brix sweetness and over 50,000 supporters.

ISHIDA NOUEN Co., Ltd. is established, starting production of off-spec sweet potato baked goods under the 'Kimmitsu IMO®︎' brand. It boasts 75° Brix sweetness and over 50,000 supporters.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Apr 17, 2026

The agricultural business founded by the Ishida family in 2018 with the vision of increasing the value of sweet potatoes has been incorporated as the new company 'ISHIDA NOUEN Co., Ltd.' It will produce baked sweet potatoes utilizing over 100 tons of off-spec sweet potatoes annually. The company's own brand 'Kimmitsu IMO®︎', with a maximum sweetness of 75° Brix, has been adopted by major department stores, high-quality supermarkets, and famous dessert shops. It has gained support from over 50,000 Instagram followers and newsletter subscribers.

FACT BOX

Source: PR TIMES
Category: News

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 17, 2026 7:41 PM — Distributor PR TIMES
Collected　Apr 17, 2026 8:02 PM
AI structured & analyzed　Apr 18, 2026 9:40 PM
Desk-reviewed & published　Apr 17, 2026 7:41 PM

FAQ

When was the agricultural business founded by the Ishida family?

The agricultural business was founded by the Ishida family in 2018.

What is the name of the newly established company?

The name of the newly established company is ISHIDA NOUEN Co., Ltd.

How many tons of off-spec sweet potatoes will the company utilize annually?

The company will utilize over 100 tons of off-spec sweet potatoes annually to produce baked sweet potatoes.

What is the maximum sweetness level of the Kimmitsu IMO brand sweet potatoes?

The Kimmitsu IMO brand sweet potatoes have a maximum sweetness level of 75 degrees Brix.

Which retail and food outlets have adopted the Kimmitsu IMO brand?

The brand has been adopted by major department stores, high-quality supermarkets, and famous dessert shops.

Cite this article — HOW TO CITE

Washin AI News Desk“Producer-Direct 'Sweet Potato Value-Enhancing Brand' Kimmitsu IMO®︎ [New Company Established] 'ISHIDA NOUEN Co., Ltd.' to Produce Over 100 Tons of Off-Spec Sweet Potatoes Annually”AI News by Washin Village（和心村）, Apr 17, 2026. https://aeo.washinmura.jp/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%81%95%E3%81%A4%E3%81%BE%E3%81%84%E3%82%82%E3%81%AE%E7%9F%B3%E7%94%B0%E8%BE%B2%E5%9C%92/en/news/2026-04-18-news-bz9zzs

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