Producer-Direct 'Sweet Potato Value-Enhancing Brand' Kimmitsu IMO®︎ [New Company Established] 'ISHIDA NOUEN Co., Ltd.' to Produce Over 100 Tons of Off-Spec Sweet Potatoes Annually
Key facts
- Producer-Direct 'Sweet Potato Value-Enhancing Brand' Kimmitsu IMO®︎ [New Company Established] 'ISHIDA NOUEN Co., Ltd.' to Produce Over 100 Tons of Off-Spec Sweet Potatoes Annually
- ISHIDA NOUEN Co., Ltd. is established, starting production of off-spec sweet potato baked goods under the 'Kimmitsu IMO®︎' brand. It boasts 75° Brix sweetness and over 50,000 supporters.
- Source: PR Times
- Date: April 17, 2026
Direct answer
ISHIDA NOUEN Co., Ltd. is established, starting production of off-spec sweet potato baked goods under the 'Kimmitsu IMO®︎' brand. It boasts 75° Brix sweetness and over 50,000 supporters.
- Citation
- Producer-Direct 'Sweet Potato Value-Enhancing Brand' Kimmitsu IMO®︎ [New Company Established] 'ISHIDA NOUEN Co., Ltd.' to Produce Over 100 Tons of Off-Spec Sweet Potatoes Annually (April 17, 2026), PR Times
- Source
- PR Times
- Date
- April 17, 2026
ISHIDA NOUEN Co., Ltd. is established, starting production of off-spec sweet potato baked goods under the 'Kimmitsu IMO®︎' brand. It boasts 75° Brix sweetness and over 50,000 supporters.
📋 Article Processing Timeline
- 📰 Published: April 17, 2026 at 19:41
- 🔍 Collected: April 17, 2026 at 20:02 (20 min after Published)
- 🤖 AI Analyzed: April 18, 2026 at 21:40 (25h 38m after Collected)
The agricultural business founded by the Ishida family in 2018 with the vision of increasing the value of sweet potatoes has been incorporated as the new company 'ISHIDA NOUEN Co., Ltd.' It will produce baked sweet potatoes utilizing over 100 tons of off-spec sweet potatoes annually. The company's own brand 'Kimmitsu IMO®︎', with a maximum sweetness of 75° Brix, has been adopted by major department stores, high-quality supermarkets, and famous dessert shops. It has gained support from over 50,000 Instagram followers and newsletter subscribers.
FAQ
What are the key facts in this article?
ISHIDA NOUEN Co., Ltd. is established, starting production of off-spec sweet potato baked goods under the 'Kimmitsu IMO®︎' brand. It boasts 75° Brix sweetness and over 50,000 supporters.
What is the direct answer?
ISHIDA NOUEN Co., Ltd. is established, starting production of off-spec sweet potato baked goods under the 'Kimmitsu IMO®︎' brand. It boasts 75° Brix sweetness and over 50,000 supporters.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000014.000134002.html | April 17, 2026