“If we don’t sell 5,000 pizzas in 100 days, we're pulling out immediately!” Komugino Dorei, having sold 6 million curry buns, ventures into “pizza” next—Horiemon's new business format, “Pizza no Dorei,” launches May 1st.
The bakery 'Komugino Dorei' is launching 'Pizza no Dorei' in Taiki-cho, Hokkaido, for a limited 100-day period. The goal is to sell 5,000 pizzas, with immediate withdrawal if the target is not met. This aims to create a new hit product following their 'Zaku Zaku Curry Bread'.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 22:45
- 🔍 Collected: April 30, 2026 at 14:31
- 🤖 AI Analyzed: April 30, 2026 at 14:44 (13 min after Collected)
Komugino Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Naoto Sasayama), which operates the regionally revitalizing entertainment bakery "Komugino Dorei," will launch a new business format, "Pizza no Dorei," for a limited 100 days starting May 1, 2026 (Friday) at its flagship store, "Komugino Dorei Taiki Main Store."
"Pizza no Dorei" will offer four types of "personal-sized freshly baked pizzas" baked to order, featuring carefully selected ingredients on a crispy pie crust baked in two stages. Each pizza is approximately 13cm in size, making it easy for one person to finish and perfect as a light meal or accompaniment to drinks.
The goal is to sell 5,000 pizzas in 100 days, from May 1 (Friday) to August 8 (Saturday). In Taiki-cho, Hokkaido, which has a population of approximately 5,100, the aim is to sell a number of pizzas comparable to the town's population. If the goal is not achieved, "Pizza no Dorei" will withdraw immediately.
Following the popular "Zaku Zaku Curry Bread," which has sold a cumulative 6 million units nationwide across "Komugino Dorei" stores, they aim to create a new signature product from Taiki-cho, their birthplace, and target the next national hit.
・After curry buns, it's pizza! Aiming for a new specialty following the signature product that sold 6 million units.
■ A new challenge born from "Komugino Dorei Taiki Main Store"
"Komugino Dorei" is a regionally revitalizing entertainment bakery born from HIU (Horie Takafumi Innovation University), an online salon led by Horiemon, or Takafumi Horie. It was founded in 2020 in Taiki-cho, Hokkaido, with a population of approximately 5,100, and has expanded nationwide based on the success of its regional model.
The signature product, "Zaku Zaku Curry Bread," sold 10,000 units in just three months after its launch. To date, it has sold a cumulative 6 million units, with sales reaching approximately 1.8 billion yen.
The new business format, "Pizza no Dorei," which is now launching, is a challenge to create a new specialty following "Zaku Zaku Curry Bread." It will open for a limited 100 days, from May 1 (Friday) to August 8 (Saturday), 2026, at the Taiki Main Store, the origin of "Komugino Dorei." During this period, the Taiki Main Store will not sell regular bread but will operate as "Pizza no Dorei."
They will offer four types of "personal-sized freshly baked pizzas," featuring carefully selected ingredients on a crispy pie crust baked in two stages and baked to order.
The stated goal is to sell "5,000 pizzas in 100 days." They are taking on this 100-day serious challenge with the determination to withdraw immediately if the goal is not achieved.
“Personal-sized freshly baked pizzas” featuring a crispy pie crust baked in two stages.
"Pizza no Dorei" is a new business format opening for a limited time at "Komugino Dorei Taiki Main Store."
■ Crispy pie crust baked in two stages! “Personal-sized freshly baked pizzas” baked to order.
"Pizza no Dorei" will sell pizzas that balance the light texture unique to pie crust with the satisfying feeling of the ingredients.
The development was triggered by Takafumi Horie, management strategy advisor for Komugino Co., Ltd., which operates "Komugino Dorei," who focused on the light texture of pizza made with pie crust. He found potential in its ability to provide a satisfying experience like general pizza but without becoming too heavy, allowing for a crispy texture throughout. Product development proceeded by leveraging the bakery technology and store facilities cultivated by "Komugino Dorei."
In product development, AI was also utilized to organize the direction of flavors, product composition, naming, and key selling points. Through repeated on-site prototyping and AI-driven idea organization, a new pizza business format born from a bakery was refined.
Product development scene (Left) Takafumi Horie, Management Strategy Advisor, Komugino Co., Ltd. (Right) Genki Hashimoto, Founder of "Komugino Dorei" and "Pizza no Dorei."
The dough is baked in two stages to achieve a crispy texture. By topping it with ingredients and baking it to order, each pizza is finished with a fragrant, freshly made feel.
The pizza size is approximately 13cm. It is a "personal-sized freshly baked pizza" that is easy to pair with light meals or alcoholic beverages.
“Personal-sized freshly baked pizzas” that are easy to pair with light meals or alcoholic beverages.
■ Four unique types incorporating ingredients from Taiki-cho and Tokachi.
The lineup includes four types: "NY Margherita," combining special tomato sauce fragrant with oregano and garlic with mozzarella and basil sauce; "Fluffy Pulled Pork BBQ," generously topped with special pulled pork; "Handa Farm Quattro Formaggi," using cheese from Handa Farm in Taiki-cho; and "Tokachi Mash Cream," combining Tokachi mash (mushrooms) and Handa Farm cheese. The lineup is designed to offer lightness, aroma, and satisfaction while incorporating ingredients from Taiki-cho and Tokachi.
Additionally, a Complete BOX (4,900 yen) including all four types of pizza and two homemade lemonades will also be sold. This offers a 500 yen saving compared to purchasing items individually.
【Product Lineup】
NY Margherita
Keywords:
"Pizza no Dorei" will offer four types of "personal-sized freshly baked pizzas" baked to order, featuring carefully selected ingredients on a crispy pie crust baked in two stages. Each pizza is approximately 13cm in size, making it easy for one person to finish and perfect as a light meal or accompaniment to drinks.
The goal is to sell 5,000 pizzas in 100 days, from May 1 (Friday) to August 8 (Saturday). In Taiki-cho, Hokkaido, which has a population of approximately 5,100, the aim is to sell a number of pizzas comparable to the town's population. If the goal is not achieved, "Pizza no Dorei" will withdraw immediately.
Following the popular "Zaku Zaku Curry Bread," which has sold a cumulative 6 million units nationwide across "Komugino Dorei" stores, they aim to create a new signature product from Taiki-cho, their birthplace, and target the next national hit.
・After curry buns, it's pizza! Aiming for a new specialty following the signature product that sold 6 million units.
■ A new challenge born from "Komugino Dorei Taiki Main Store"
"Komugino Dorei" is a regionally revitalizing entertainment bakery born from HIU (Horie Takafumi Innovation University), an online salon led by Horiemon, or Takafumi Horie. It was founded in 2020 in Taiki-cho, Hokkaido, with a population of approximately 5,100, and has expanded nationwide based on the success of its regional model.
The signature product, "Zaku Zaku Curry Bread," sold 10,000 units in just three months after its launch. To date, it has sold a cumulative 6 million units, with sales reaching approximately 1.8 billion yen.
The new business format, "Pizza no Dorei," which is now launching, is a challenge to create a new specialty following "Zaku Zaku Curry Bread." It will open for a limited 100 days, from May 1 (Friday) to August 8 (Saturday), 2026, at the Taiki Main Store, the origin of "Komugino Dorei." During this period, the Taiki Main Store will not sell regular bread but will operate as "Pizza no Dorei."
They will offer four types of "personal-sized freshly baked pizzas," featuring carefully selected ingredients on a crispy pie crust baked in two stages and baked to order.
The stated goal is to sell "5,000 pizzas in 100 days." They are taking on this 100-day serious challenge with the determination to withdraw immediately if the goal is not achieved.
“Personal-sized freshly baked pizzas” featuring a crispy pie crust baked in two stages.
"Pizza no Dorei" is a new business format opening for a limited time at "Komugino Dorei Taiki Main Store."
■ Crispy pie crust baked in two stages! “Personal-sized freshly baked pizzas” baked to order.
"Pizza no Dorei" will sell pizzas that balance the light texture unique to pie crust with the satisfying feeling of the ingredients.
The development was triggered by Takafumi Horie, management strategy advisor for Komugino Co., Ltd., which operates "Komugino Dorei," who focused on the light texture of pizza made with pie crust. He found potential in its ability to provide a satisfying experience like general pizza but without becoming too heavy, allowing for a crispy texture throughout. Product development proceeded by leveraging the bakery technology and store facilities cultivated by "Komugino Dorei."
In product development, AI was also utilized to organize the direction of flavors, product composition, naming, and key selling points. Through repeated on-site prototyping and AI-driven idea organization, a new pizza business format born from a bakery was refined.
Product development scene (Left) Takafumi Horie, Management Strategy Advisor, Komugino Co., Ltd. (Right) Genki Hashimoto, Founder of "Komugino Dorei" and "Pizza no Dorei."
The dough is baked in two stages to achieve a crispy texture. By topping it with ingredients and baking it to order, each pizza is finished with a fragrant, freshly made feel.
The pizza size is approximately 13cm. It is a "personal-sized freshly baked pizza" that is easy to pair with light meals or alcoholic beverages.
“Personal-sized freshly baked pizzas” that are easy to pair with light meals or alcoholic beverages.
■ Four unique types incorporating ingredients from Taiki-cho and Tokachi.
The lineup includes four types: "NY Margherita," combining special tomato sauce fragrant with oregano and garlic with mozzarella and basil sauce; "Fluffy Pulled Pork BBQ," generously topped with special pulled pork; "Handa Farm Quattro Formaggi," using cheese from Handa Farm in Taiki-cho; and "Tokachi Mash Cream," combining Tokachi mash (mushrooms) and Handa Farm cheese. The lineup is designed to offer lightness, aroma, and satisfaction while incorporating ingredients from Taiki-cho and Tokachi.
Additionally, a Complete BOX (4,900 yen) including all four types of pizza and two homemade lemonades will also be sold. This offers a 500 yen saving compared to purchasing items individually.
【Product Lineup】
NY Margherita
Keywords: