Applications Open for the 14th "Japan Seifuku Award" to Determine Who Looks Best in School Uniforms!

Applications Open for the 14th Japan Seifuku Award

Applications Open for the 14th Japan Seifuku Award!!

The "Japan Seifuku Award," a contest to determine the male and female who look best in school uniforms, is organized by the uniform brand CONOMi (CONOMi Co., Ltd.). This contest, known as a gateway for young models that has produced numerous winners, is now accepting applications!

The Grand Prix and runner-up winners will serve as CONOMi's official image models for the 2027 fiscal year, active for one year in catalogs distributed nationwide to 200,000 copies, fashion magazines, online, and advertisements. Furthermore, they will have the opportunity to appear in CONOMi fashion shows and interviews wearing their dream uniforms!

Auditions will be held in Tokyo, Osaka, Nagoya, Fukuoka, and Niigata!

You can participate at a venue near your home!

Past winners include Yuka Yano, Aya Marsh, Reno Nakamura, Ui Mihara, Yuna Mito, Daiki Imai, Sona Hiramatsu, and Sawa, who have since expanded their careers as actresses, models, and influencers after winning.

Scouts from sponsoring entertainment agencies will also participate in the judging, giving all applicants a chance to debut in the entertainment industry. If you want to wear cute uniforms or are interested in modeling, please apply!

Special judge awards include the right to negotiate appearances on AbemaTV programs and development contracts for debut with the new talent division of Sony Music Entertainment, offering all applicants a potential path to debut in the entertainment world! We are looking forward to many applications from those who want to do things they can only do while they are students, want to wear cute uniforms, or are interested in modeling!

Applications are open to both agency-affiliated and independent individuals!

No prior experience is necessary! During the auditions, we aim to make the experience enjoyable by having participants wear cute uniforms and practice posing.

14th Japan Seifuku Award Official Website Details and applications here! (Applications accepted via smartphone) https://seifukuaward.com/

Winners will be active as catalog models

[Prizes and Awards] ★ Grand Prix (1 male, 1 female) Serve as a CONOMi image model for 1 year, appearing in catalogs, online, magazine ads, etc. (Model guarantee: 300,000 yen), a full uniform set, and a supplementary prize.

★ Runner-up (1 male, 1 female) Serve as a CONOMi image model for 1 year, appearing in catalogs, online, magazine ads, etc. (Model guarantee: 100,000 yen), and a supplementary prize.

★ Photogenic Award (Multiple males and females) Act as a CONOMi ambassador, engaging in reader model activities primarily on web and social media, with a supplementary prize.

★ From Kyushu Award A special award exclusively for residents of the Kyushu region! Winners will aim for nationwide activities through modeling and fashion shows in the Kyushu region.

★ From Niigata Award A special award exclusively for residents of Niigata Prefecture! Winners will be affiliated with "RiriMari Production," a leading entertainment agency in Niigata, and will aim to become a leading model in Niigata while receiving lessons. They are also scheduled to be appointed as image models for companies within the prefecture.

★ Special Judge Awards Special judge awards presented by the sponsors of the 14th Japan Seifuku Award. ・ABEMA Award / Negotiation rights for ABEMA program appearances ・Sony Music Award / Development contract for debut as a special trainee in the SD Group of Sony Music Entertainment

・Rising Production Award / Development contract for debut with Rising Production ・NAVY Award / Development contract for debut as a special trainee in the NAVY new talent division

・TOKYO Seishun Film Festival Award / Opportunity to appear in a work submitted to "TOKYO Seishun Film Festival 2027"

・Licht Award / Development contract for debut as a new talent with Licht LLC

・FreoMotto Award / Development contract for debut as a talent affiliated with FreoMotto

・pispis Award / Promotion support for personal SNS accounts and channel appearance rights

・Yanbaru Zemi Award / Promotion support for personal SNS accounts and channel appearance rights ・CMNOW Award / Newly photographed feature for CMNOW WEB (potential appearance in media published by Genkosha) ・Blossom Report Award / Opportunity to appear in featured pages of various magazines by photographer Toshimasa Hojo, and appearance rights in programs produced by Blossom Report Co., Ltd.

Others will be added as needed! Special awards from multiple companies will be given, so please check the Seifuku Award official website for details! https://seifukuaward.com/

* Supplementary prizes include CONOMi WEB model, CONOMi fashion show model, and contest winner-exclusive ribbons and ties.

[Application Period] Application deadline: September 30, 2026

[Eligibility] Individuals, male and female, from 6th grade elementary school to 3rd grade high school as of September 30, 2026. * Previous applicants to the Seifuku Award are also eligible to reapply. * Individuals affiliated with specific entertainment agencies are also eligible to apply.

[How to Apply] ■ WEB: Apply through the special Seifuku Award page. https://seifukuaward.com/ * Fill in the required information and attach two photos (full body and upper body) of yourself alone. * Applications accepted via smartphone.

* Participation fee is free

[Judging Schedule]

● Preliminary Judging: Application acceptance ends September 30

● Document Screening

* All applicants will be notified of the results.

● Secondary Judging: October - November

Interviews & Camera Tests

Please attend one of the following venues on one day:

・October 17 (Sat), 18 (Sun): Osaka Venue

・October 24 (Sat), 25 (Sun): Tokyo Venue

・October 31 (Sat), November 1 (Sun): Nagoya Venue

・November 7 (Sat), 8 (Sun): Fukuoka Venue

・November 14 (Sat), 15 (Sun): Niigata Venue

* For secondary judging, if you pass the document screening, please attend one venue on one day.

● Tertiary Judging

Interviews

・November 21 (Sat), 22 (Sun): Tokyo

● Awards Ceremony Event

・February 7, 2027: Tokyo

[Inquiries and Media Requests Regarding Applications] CONOMi (CONOMi Co., Ltd.) Contact: Ogasawara 03-6438-9283 (Weekdays 10:00 AM - 6:00 PM) seifuku-award@conomi.biz

CONOMi Harajuku Store

A popular uniform brand originating from Harajuku. Primarily featuring elegant and feminine items, with a men's line also available. They operate four stores nationwide, including one on Takeshita Street in Harajuku. During the new school year season (February-April), they also open limited-time shops nationwide.

Their uniforms have been used as costumes for a wide range of media, including movies, dramas, TV shows, commercials, ABEMA's "Kyo, Suki ni Narimashita," Netflix's "Parasyte: The Grey," and the short film channel "Shunkan Seju."

Japan Seifuku Award Organizer: CONOMi Co., Ltd. Sponsors & Judging Cooperation: AbemaTV Inc. / Sony Music Entertainment Inc. SD Group / Rising Production Inc. / FreoMotto / NAVY Inc. / CMNOW / TOKYO Seishun Film Festival / Razz Production / Tokyo Color Sonic!! / Bunka Fashion College / Licht LLC / pispis / Yanbaru Zemi / Belle Epoque Beauty College / Blossom Report Co., Ltd. / Space Asia / HAKAchu studio / RiriMari Production / Chikyu no Kodomo Shokudo